Jan 2018 – Dec 2018 · 11 mos · Noida

• MOBOPARK visions towards providing solutions to Metros, Real Estate, Colleges & Institutions, Hospitals, Events, and Corporates.
• That required extensive market research of every sector, and every location, studying all the dynamic factors which might affect during operations in later phases.
• Connecting with B2B and B2C stakeholders at each location, communicating with them and keeping them in the loop before and after the inception of operations.
• I was Carrying out R&D ,Business Strategy , Marketing Growth Hack , Cost Effective Solutions , Pricing Strategy , framing official and unofficial letters and emails regarding quotations, updates, and meetings.
• Managing teams, setting daily tasks and goals and keeping a track over them .
• Idea got along me as Parksmart

May 2017 – May 2018 · 1 yr · Delhi ncr

• Spearheaded market mapping and business development initiatives for Mattel, Inc. in the Delhi NCR region.
• Established and strengthened distribution channels to enhance product reach and visibility.
• Conducted in-depth analysis of growth areas, leading to strategic recommendations that boosted market penetration.

Dec 2016 – Jan 2020 · 3 yrs 1 mo · New Delhi Area, India

• 🎯 As Digital Marketing Consultant & Head of Brand and Business Development at Recreating Moments (Dec 2016 – Jan 2020), I served as a strategic advisor to the founders—guiding the brand's digital transformation, growth hacking strategies, and market expansion plans across India and the UAE.
• 🌐 I consulted the leadership team on crafting performance-driven marketing roadmaps—helping them build strong brand positioning, create scalable digital funnels, and unlock new growth channels through both online and offline tactics.
• Key impact areas included:
• Advising on integrated digital campaigns for visibility and lead gen
• Planning and executing high-conversion -Instagram and Facebook strategies
• Structuring brand narratives, tone, and visual identity for maximum impact
• Driving targeted audience engagement across platforms
• Mapping and initiating brand expansion into the Dubai market
• 📈 I collaborated with internal teams and external partners to ensure consistent execution and measurable performance. From campaign ideation to analytics, I ensured alignment with strategic KPIs.
• 🤝 I also consulted on B2B partnerships and brand collaborations —identifying and securing alliances with event firms and corporate clients to fuel revenue and brand visibility.
• 💡 This role combined Strategic marketing advisory, executional leadership**, and data-backed experimentation—empowering the brand to grow faster, stronger, and smarter in a competitive space.

Jan 2016 – Dec 2018 · 2 yrs 11 mos · Noida, Uttar Pradesh, India · On-site

• 🚀 As Chief Strategist & Founder at Zero2one Media (2017–2020), I built and led a performance-driven digital marketing agency from the ground up—helping brands across sectors go from idea to impact in the digital world.
• 📍 Based in Gurgaon and serving clients across India, Zero2one Media specialised in full-stack digital services including:
• Website & E-Commerce Development
• Social Media Marketing & Management
• SEO (Search Engine Optimisation)
• PPC Advertising (Google Ads, Facebook Ads)
• Email Marketing Campaigns
• UI/UX Design & Web Design
• Mobile App & Online Software Development
• 💡 I worked closely with startups, SMBs, and enterprise clients to craft tailored digital strategies that delivered measurable results—whether it was boosting leads, building brand presence, or increasing online conversions.
• 🧠 My role spanned business development, campaign strategy, product management, team leadership, and client consulting. I aligned creative, tech, and marketing under one roof to offer 360° digital growth solutions.
• 📊 I led impactful campaigns in industries like retail, education, healthcare, tech, and e-commerce—ensuring every rupee spent delivered ROI. We helped early-stage businesses scale from zero to their first 1,000+ customers online.
• 🤝 I also built strong client relationships by being deeply involved in their digital transformation—offering not just services, but Strategic Guidance and execution support.
• 🌐 With a mix of storytelling, data, and performance marketing, Zero2one Media delivered digital excellence with speed and clarity.

Jan 2015 – Dec 2016 · 1 yr 11 mos · Noida Area, India

• 🎯 As a Marketing & Business Growth Consultant at OneTechWay, I was responsible for leading and advising on comprehensive marketing strategies, brand building, and business development initiatives—spanning both digital and offline channels.
• 📈 I played a pivotal role in shaping the company’s growth roadmap, driving customer acquisition, and enhancing brand visibility across Indian and international markets. My responsibilities included:
• Designing and executing targeted digital marketing campaigns
• Leading social media marketing on platforms like Instagram and Facebook
• Growing brand reach through strategic content, paid ads, and organic engagement
• Managing PR and partnerships, including collaborations with complementary startups and agencies
• Building pipelines of new client opportunities and business alliances
• 🌍 I also facilitated B2B collaborations and explored beneficial tie-ups between OneTechWay and external stakeholders to fuel sustained growth and market presence.
• 🧠 My focus extended into market and customer research—identifying ideal buyer personas, hidden demand gaps, and data-driven opportunities to enhance positioning and sales outcomes.
• 📱 As a leading mobile application development company, OneTechWay specializes in delivering high-performance, feature-rich native mobile apps across iOS, Android, Windows Mobile, and BlackBerry OS. I contributed to shaping messaging, targeting, and lead-gen strategies aligned with our remote-first business model, enabling seamless global client delivery.
• 💡 This role sharpened my ability to connect strategy with scalable execution—empowering the brand to compete with confidence in a dynamic tech landscape.

Sep 2014 – Nov 2014 · 2 mos · North Delhi, Delhi, India

Feb 2014 – Aug 2014 · 6 mos · Noida Area, India

• Managed client acquisition for LB Associates' publication, People Management, focusing on magazine and event space sales.
• Achieved the highest deal price for major cover space as the youngest salesperson in the organization.
• Developed strong relationships with clients, enhancing brand visibility and driving revenue growth.

Jun 2012 – Aug 2012 · 2 mos · Noida Area, India