Mar 2024 – Jul 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Architected and delivered Salesforce CRM solutions across Marketing and Service Cloud, aligning with TVSM’s long-term digital strategy and enterprise architecture guidelines.
• Designed scalable, API-first integration frameworks to connect Salesforce with SAP, GA, VWO, and multiple external DXP and e-commerce platforms.
• Led Agile delivery squads comprising developers, admins, campaign specialists, QA, and integration engineers across TVS Digital and third-party vendors.
• Transformed business requirements into performant, extensible Salesforce solutions using a combination of declarative (Flow, Process Builder) and programmatic (Apex, LWC) tooling.
• Governed backlog planning, sprint reviews, and release readiness for Salesforce features across customer experience (CX), campaign orchestration, and after-sales journeys.
• Facilitated design-thinking workshops, user story grooming, and stakeholder alignment sessions with product owners and functional heads across business domains.
• Oversaw technical debt remediation, org health checks, security reviews, and deployment best practices in partnership with COEs.
• Managed personalization and customer journey execution using Interaction Studio, integrated with Marketing Cloud via Contact Builder, Datorama, and UTM logic workflows.
• Acted as the primary escalation point and bridge between TVS business stakeholders and delivery teams, ensuring technical feasibility, roadmap alignment, and adoption success.
• Notable Achievements:
• Delivered 10+ hyper-personalized experiences through Interaction Studio integrated journeys and 5+ scalable use cases in Marketing Cloud, driving measurable improvement in lead conversion and engagement.
• Successfully mitigated high-impact integration challenges between Salesforce and SAP by driving architectural refactoring and stakeholder alignment.
• Played a pivotal role in upskilling internal MCP/CDP teams and defining the Center of Excellence (CoE) model for future CRM rollouts.

Jan 2023 – Feb 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

• Project manager (Customer success team)
• Provide guidance and leadership to the delivery team (15) on project planning and execution.
• Lead initiatives that help remove delivery impediments and ensure on-time delivery.
• Collaborate with cross-functional teams on project planning and execution activities.
• Relationship management with Key client stakeholders.
• Drive business growth opportunities and Service delivery experience

Dec 2021 – Jan 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India · Remote

• Consistently delivered several Analytics tools on marketing platform, financial performance.
• Budgeting and planning for new projects and extensions.
• Conceptualizing new opportunities, defined strategy documentation, and oversaw progress of planned and new initiatives.
• Set-up positive relationships and trust through solid on-time delivery of commitments; high quality, timely and adequate communication
• Established continuous process improvement-Achieved 10% cost reduction and improved productivity by 25%.

Feb 2021 – Oct 2021 · 8 mos · Hyderabad, Telangana, India

• Data management Subject matter expert – Data cleansing, preparation, presentation
• BI Reporting delivery - Financial performance and Trend analysis
• Project and delivery management of internal projects (Process improvement)

Aug 2018 – Feb 2021 · 2 yrs 6 mos · Hyderabad, Telangana, India

• Business analysis - Requirement gathering and documentation.
• Data operations – Analytics reports (Weekly , monthly , quarterly)
• Delivery of media & budget plans considering Forecasts, and seasonality based on market
• trends. Delivery of analytics reports for sales and finance platforms.

Sep 2016 – Aug 2018 · 1 yr 11 mos · Hyderabad Area, India

• Resolving key customer problems through email, live chat, phone, and social media
• Delivered planned and ad-hoc insights to Operations manager on account problems, campaigns,
• analytics reports.
• Conducted analysis aimed at accelerating revenues through Usage Enhancement and Consumer
• Insights BI tools.
• Acted as Subject Matter Expert for the targeted campaigns BI tools.
• Documented various process steps, prepared flow charts & conducted tests for the team; provided BI tools to marketing team