Raushan Singh

Associate Partner

Bengaluru, Karnataka, India14 yrs 9 mos experience

AI ML PractitionerAI Enabled

Key Highlights

Led a global analytics team across multiple countries.
Reduced marketing costs by 40% through optimization.
Awarded for outstanding impact on customer experience.

Stackforce AI infers this person is a data-driven analytics leader in the gaming and e-commerce sectors.

Contact

raushansingh@mplgaming.com LinkedIn

Skills

Core Skills

Data AnalyticsStrategic Business AnalyticsPredictive ModelingMarketing AnalyticsData Science & AnalyticsData ScienceBusiness AnalyticsCustomer Experience Analytics

Other Skills

A/B Testing & ExperimentationAd Hoc AnalysisAnalytical SkillsAnalyticsBusiness AnalysisBusiness Case PreparationBusiness DevelopmentBusiness InsightsBusiness IntelligenceBusiness PlanningBusiness StrategyBusiness Strategy & Annual PlanningBusiness UnderstandingBusiness ValuationCore Java

About

I am an Analytics & Insights Leader with 13+ years of experience driving customer, product, marketing, and business analytics across industries including gaming, e-commerce, food delivery, ed-tech, and travel. Currently serving as Associate Director – Analytics at Mobile Premier League (MPL), I lead a 20+ member global analytics organization spanning India, USA, and Brazil. My expertise lies in scaling Centers of Excellence (COEs), embedding analytics into product strategy, customer experience, and marketing ROI, and enabling data-first decision-making for CXOs and global stakeholders. Key Highlights: • Built predictive churn, LTV, and retention frameworks to improve user engagement and monetization. • Applied Marketing Mix Modeling (MMM) to optimize global spends, reducing costs by 40%. • Designed self-serve dashboards & RCA frameworks for retention and customer experience. • Partnered with leadership to develop M&A frameworks and annual business planning. • Won Swiggster Award at Swiggy for org-wide Customer Experience (CCC) framework. I am passionate about transforming data into strategic insights that shape business growth and customer delight. I thrive at the intersection of advanced analytics, business storytelling, and team leadership.

Experience

14 yrs 9 mos

Total Experience

2 yrs 5 mos

Average Tenure

Current Experience

Mobile premier league (mpl)

2 roles

Associate Director

Promoted

May 2021 – Oct 2025 · 4 yrs 5 mos · Hybrid

Led a global analytics organization of over 20 members across Product, Marketing, and Finance.
Collaborated with CXOs to define north-star metrics and strategic decision frameworks for annual planning.
Developed tree-based root cause analysis and self-serve product analytics dashboards to enhance onboarding and retention.
Successfully expanded analytics support to new markets, including the USA and Brazil.

Root CauseStrategic ThinkingBusiness InsightsProblem SolvingAnalytical SkillsData Analytics+5

Senior Manager

May 2021 – Jun 2023 · 2 yrs 1 mo · Hybrid

Spearheaded RoAS optimization and attribution improvements, reducing marketing payback period by 50%.
Enhanced acquisition quality by 40% while simultaneously decreasing marketing spend by 40%.
Established organization-wide north-star metrics for product marketing and growth initiatives.
Developed impact measurement models for offline channels, collaborating with Finance for ROI forecasting.

Strategic ThinkingRoot CauseBusiness PlanningData Science & AnalyticsMarketing Mix Modeling (MMM)Marketing Analytics+2

Vedantu

Lead Business Analyst

Aug 2020 – May 2021 · 9 mos · Bengaluru, Karnataka, India · Remote

Developed a lead scoring model to enhance CRM acquisition efficiency.
Conducted segmentation and A/B tests to optimize marketing campaigns.
Designed visual dashboards for effective funnel and performance tracking.

DashboardsBusiness UnderstandingTeam MotivationKey MetricsProblem SolvingRoot Cause+13

Swiggy

Senior Business Analyst

Dec 2018 – Aug 2020 · 1 yr 8 mos · Bengaluru Area, India · On-site

Designed and implemented the CCC Model, an organization-wide framework to reduce customer friction across journeys.
Developed an automated Root Cause Analysis system for NPS, enhancing the speed of CX issue detection.
Created a Detraction & Promotion Index to guide interventions based on key CX metrics.
Awarded the Swiggster Award for outstanding impact on customer experience analytics at Swiggy.

DashboardsBusiness UnderstandingKey MetricsProblem SolvingRoot CauseBusiness Case Preparation+15

Latentview analytics

Senior Analyst

May 2015 – Dec 2018 · 3 yrs 7 mos · Bengaluru Area, India

Lead a team of analysts responsible for providing analytical solutions to multiple clients (US based e-commerce Client, World’s largest online Travel agency)
Involved in all aspects of the Client Engagement and Project delivery from requirements gathering, solution definition & solution development.
Involved in writing proposals for winning the engagement with new clients.
Performed Customer Analytics like Clustering, segmentation, NPS Analysis and build predictive models to understand Customer purchasing pattern, their satisfaction and overall purchasing experience, key drivers to increase repeat & retention and hence increasing customer engagement.

DashboardsBusiness UnderstandingKey MetricsProblem SolvingRoot CauseBusiness Case Preparation+14

Foreign exchange dealers' association of india

Summer Internship

May 2014 – Jun 2014 · 1 mo · Mumbai

Research Topic: FDI/FII in India and their Impact on Exchange Rate
Attended "5 day orientation workshop on Forex" conducted by FEDAI.
Knowledge Addition from Workshop:
Account facilities given by Banks to NRI
Letter of Credit Transaction flow
FEMA guidelines, rules and regulations related to forex transactions
Export Finance
Background of Exchange Rate evolution
Forex rules and regulations required for banking industry

Birla institute of management technology

Student

Jul 2013 – Mar 2015 · 1 yr 8 mos · Noida Area, India

PGDM-FINANCE

Tata consultancy services

System Engineer

Sep 2010 – May 2013 · 2 yrs 8 mos · Bangalore

Worked as a software Developer using TCS Bancs platform in financial domain
Got the domain knowledge of Securities Processing, Trading Cycle, Foreign Exchange
Used Java and SQL at the backend for development
Providing regular reports with all the details of the policy holder using SQL and excel
Learned the total workflow from development to support stage of an IT Project.
Responsible for guiding and training new associates about the TCS Bancs platform