Nov 2023 – Feb 2025 · 1 yr 3 mos

• Heading Brand & Content (B2C)

Oct 2022 – Jul 2023 · 9 mos · Bengaluru, Karnataka, India

• Key responsibilities:
• Lead end-to-end brand research to uncover actionable insights that shape strategy and communication.
• Develop and define brand and product positioning; translate insights into clear creative briefs and campaign directions for cross-functional teams.
• Oversee public relations and brand reputation management; create quarterly PR calendars and collaborate closely with the agency to deliver consistent media visibility.
• Drive organic growth across social media platforms — including Instagram, LinkedIn, and Facebook — through strategic content and community engagement.

Jan 2022 – Oct 2022 · 9 mos

• Hired and trained copywriters to fortify the creative team. Mentored associates in branding and social media to create better processes and enhance deliverables.
• Managed 5 brand campaigns (including Appraisal season, Womens Day, IPL - mainline and digital ad campaigns - YMSH II). 2 of the above campaigns were conceptualised and scripted by me.
• Ran consumer research to create user personas of traders and investors. Managed creative process end-to-end (briefing, pitches from the best of ad agencies, supervised shoots for campaigns, curated the best of production houses and liased with them, worked with compliance for successful deployment).
• Briefed and worked with multiple influencers for successful performance ads on social media.

Nov 2020 – Oct 2022 · 1 yr 11 mos

• Managed communications for all 7 products under Groww from end-to-end. Created the content strategy in collaboration with the business and engagement teams for successful creative output.
• Improved TAT on deliverables and collaborated with the design team to create a proper process for the same.
• Revamped the complete performance ad campaign process. Conceptualised and executed multiple performance ad campaigns and have been credited with increasing the creative standards of the same.

Nov 2019 – Nov 2020 · 1 yr · Bangaon, West Bengal, India

Nov 2017 – Nov 2019 · 2 yrs · Bengaluru, Karnataka, India

Nov 2016 – Nov 2017 · 1 yr

Aug 2016 – Oct 2016 · 2 mos · Greater Kolkata Area

May 2016 – Jun 2016 · 1 mo · Greater Kolkata Area

Nov 2014 – Jun 2015 · 7 mos · Mumbai Metropolitan Region

• Key responsibilities included:
• Managing online reputation of the company
• Updating the website blog with interesting articles and launches
• Writing CEO profiles and editing press releases
• Writing product listings
• Coming up with marketing strategies for the company.

Apr 2013 – Jun 2013 · 2 mos

• Key responsibilities included writing and procuring good content for the site. It also included directing content written by other interns.