Rhea Choudhury

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 6 mos experience

Key Highlights

Proven success in driving user acquisition through content strategies.
Increased user retention rates by 15% with innovative follow-up strategies.
Built a community of 300+ qualified leads through engagement initiatives.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on content strategy and user engagement.

Contact

Skills

Core Skills

Digital MarketingB2b MarketingContent MarketingProduct MarketingCustomer EngagementContent Creation

Other Skills

Account MarketingAdvertisingBloggingBrand MarketingBrandingCampaign StrategiesCampaignsCanvaClient RelationsCommunity EngagementCompetitive AnalysisCompetitive Marketing StrategiesContent DevelopmentContent EditingContent Strategy

About

"Passionate Marketing Content Specialist with a knack for creating engaging digital content and driving SEO results. With a background in Creative Writing and Marketing, I have honed my skills across multiple roles, from a Digital Marketing Intern to my current role at Hopstack. Proven success in developing content strategies that increase engagement and drive user acquisition. Always eager to learn and grow, I am constantly seeking opportunities to innovate and achieve excellence in the content marketing field."

Experience

4 yrs 6 mos

Total Experience

10 mos

Average Tenure

1 yr 1 mo

Current Experience

Yarnit

Content Marketing Lead

May 2025 – Present · 1 yr 1 mo · Hybrid

Hopstack

Product Marketing Associate

Nov 2024 – May 2025 · 6 mos · Bengaluru, Karnataka, India

Digital CopywritingCompetitive AnalysisCopywritingMarketing AnalyticsCustomer EngagementCustomer Acquisition+14

Crio.do

2 roles

Marketing Content Specialist

Promoted

Apr 2024 – Nov 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

● [Marketing & Offline Events]
Planned and executed marketing & sales campaigns around trending tech topics to drive both reactivation and new lead acquisition leads from which converted at ~8%.
Developed post-webinar content strategy that improved user retention rates by 15% through value-added follow-ups like certifications and on-demand access to product trial.
Planned content strategy for Cheat-sheets to top Product Companies, increasing post event engagement by 20% through tailored career guidance used by over 300 users monthly.
Created content for Crio Alumni Network Offline Event membership benefits and newsletters to boost engagement, attended by over 300+ Alumni & 15+ Industry Experts to build and improve brand identity.
● [Product Marketing]
Created and optimized landing page content for ROI Calculator tool used by over 1,000 users within the first month, to project an idea that delayed onboarding could lead to a 15% reduction in expected returns over six months.
Led the research, strategy, and development of SEO-optimized content for the landing page of Crio's newest program launch: 'Fellowship Program in NextGen Data Analytics with AI’ leading to daily traffic of ~10,000 users.
Built and nurtured a Discord community for prospective leads accuring ~300+ qualified leads within the first month through community events, daily challenges & quizzes & free short format courses.
Developed the landing page, scripted the promotional video script and designed engagement journeys for Crio's DevX Hackathon, supporting key branding objectives for offline engagement.
Designed an Events Home Page for weekly marketing events improving website conversion rates up to ~40%.

StoryboardingContent MarketingEmail MarketingSocial Media MarketingCustomer EngagementCampaigns+15

Associate Content Writer

Jul 2023 – Mar 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

● [Lead Acquisition & Reactivation]
Redefined Marketing Lead Reactivation strategies to acquire ~30% additional assignable leads that converted at 3% while also designing a MoF Communication Journey for Leads closely aligning with brand efforts.
Optimized multichannel communication strategies (IVR, Email, RCS, WhatsApp & AMP Emails) and boosted visibility through influencers & social media to improve lead inflow by 15%.
Introduced a standardized scholarship workflow to improve conversion rate to 14% from 7% by legitimizing product discounts & building trust with users while also providing a free product trial experience.
Revamped New-User email journey to retarget & retain userswith 20-Email Journey based on a Ship-30 Strategy driving 15% of our idle users to the qualification funnel.

GrammarStakeholder ManagementTeamworkSkilled Multi-taskerPublic RelationsCustomer Engagement+3

Picaro

Content Writer

Aug 2022 – Jul 2023 · 11 mos · Bengaluru, Karnataka, India · Hybrid

● Managed clients from diverse verticals ranging from hospitality, healthcare, e-commerce to beauty & personal care to develop and conceptualize their social media content to build a brand identity & drive marketing campaigns.
● Created and optimized landing page content for multiple clients to boost their website conversions by 15%.

Content EditingSelf-publishingContent CreationPunctuation