Jul 2023 – Jul 2024 · 1 yr · Dublin, County Dublin, Ireland

Jan 2023 – Jul 2023 · 6 mos · Dublin, County Dublin, Ireland

Apr 2022 – Jan 2023 · 9 mos · Dublin, County Dublin, Ireland

Apr 2021 – Apr 2022 · 1 yr · Dublin, County Dublin, Ireland

• ‣ New Business Development: Bringing the product to market, maximising revenue by prospecting and qualifying leads in the UKI market to promote platform adoption and ad spend
• ‣ Client Education & Account Management: Introducing, educating, and upselling clients on Huawei Ads, features and associated tools through platform demos and learning sessions
• ‣ Client Support: Partnering with cross-functional teams (Finance, Product, Tracking and Measurements) to provide exceptional support and achieve strategic growth in the business cycle
• Campaign Optimisation: Managing day-to-day optimisation activities, building bidding strategies, suggesting quality score improvements, focusing on conversion metrics to drive increased campaign ROI for advertisers
• ‣ Key Achievements: Highest revenue earnings in Q3 and Q4 of 2021. Managing E2E portfolio of 30+ high potential accounts in the UKI market. Achieved 62% of overall project revenue in 2021. Exceeded projected revenues consistently - by 98% in November and 120% in October (Q3 to date exceeded by 105%)

Jul 2020 – Apr 2021 · 9 mos · Dublin, County Dublin, Ireland

• ‣ Assisting senior executives to identify and prospect potential retail partners in UK&I market for the new face-masks division
• ‣ Managing outbound outreach and communications through email marketing, cold-calling, sales presentations to prospective partners to generate successful leads
• ‣ Collaborated with Ireland AM, Virgin Media, to feature Autumn Winter Collection 2020
• ‣ Responsible for creating customized value proposition documents, sales pitches, and presentations for new products launch to best-suit partner needs and budget
• ‣ Entrusted with delivering high-quality customer and client relations, focusing on building long-lasting rapport and customer retention
• ‣ Managing relationship with some of the big retailers such as Carraig Donn and Uniphar in Ireland, TOFS, Flowerland and Tweedmill in UK

Jan 2020 – Jul 2020 · 6 mos · County Dublin, Ireland

• ‣ Identified 15 prospective leads in the Irish Health Care industry for a Document Management client using LinkedIn Sales Navigator
• ‣ Closely monitored industry-based buying signals to deliver a customized messaging strategy through an omnichannel approach
• ‣ Reached out to potential leads to initiate a winning conversation for the client using ABS (Account-Based Selling)

Sep 2019 – Apr 2021 · 1 yr 7 mos · Dublin, County Dublin, Ireland

• ‣ CPGA: 3.76 First Class Honors
• ‣ Elected as the class ambassador to represent MSc Marketing batch 2019-2020. Responsible for all academic and professional liaisons between students and university management
• ‣ Actively worked in collaboration with UCD Careers Network to facilitate a diverse recruitment process for international students through career fairs and workshops for professional skill-building
• Industrial Projects
• ‣ PepsiCo, Ireland, Disruptive Marketing Strategy
• ‣ Barry's Tea, Social Media Strategy:
• ‣ Fyffes, Communication Plan
• ‣ Boeing, Red-Building Corporate Reputation:

Dec 2018 – Jan 2019 · 1 mo · New Delhi Area, India

• ‣ Primarily engaged in in-depth qualitative and quantitative market research of a sample size of 200, in Tier-1 Indian cities to create a buyer persona for a new mid-ranged CK fashion watches collection.
• ‣ Focused on competitive analysis of the brand to identify the degree of brand awareness and penetration in the Indian youth market
• ‣ Entrusted with the responsibility to ensure compliance of guidelines for visual merchandising across 20 watch boutiques and other Points of Sale in Delhi-NCR for activation during Christmas
• ‣ Managed communications with micro and macro Indian influencers for paid promotional activities across platforms to directly activate buyers using discount codes

Mar 2018 – Dec 2018 · 9 mos · New Delhi Area, India

• Youngest Entrepreneur at the School for Social Entrepreneurs 2018, India, a PwC India initiative to encourage entrepreneurial initiatives for social good.

Nov 2017 – Dec 2018 · 1 yr 1 mo · New Delhi Area, India

• ‣ Identified an untapped need and market for disability-friendly clothing in India through rigorous market research and interviews of 300+ individuals, doctors, physiotherapists in India
• ‣ Managed a team of professionals, overlooking smooth-functioning of departments of design, marketing, and operations
• ‣ Liaised with vendors, suppliers, and distributors to create prototypes for beta testing with end-users
• ‣ Raised angel funding of €2000 from PwC India partners to launch a pilot to test the product-market fit

May 2017 – Jul 2017 · 2 mos · Cairo Governorate, Egypt

• Formalized collaboration with the Red Sea Dolphin Project through various reports.
• Organized interactive educational tourism activities such as Nile Bird Watching and Kayaking for 25 international tourists.
• Drafted sales pitch and communicated with clients through email and telephone marketing.
• Curated editorial content for the official Facebook page.

Jan 2017 – Oct 2017 · 9 mos · New Delhi Area, India

• Managed a team of 10 to design a BTL marketing strategy for the event.
• Achieved sales of 350 tickets through online and offline sources.
• Generated a total revenue of INR 250,000 through ticket sales and sponsorships.
• Organically reached 2000+ individuals through aggressive Facebook and Instagram marketing.