Ria Lamba

Digital Marketing Specialist

Gurugram, Haryana, India4 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Designed lifecycle strategies for 59,000+ organizations.
Awarded Super Tripper of the Month for doubling subscriptions.
Repositioned a major brand through innovative marketing strategies.

Stackforce AI infers this person is a Growth Marketer specializing in MarTech and FMCG sectors.

Contact

Skills

Core Skills

Marketing AnalyticsCrm Growth Programs

Other Skills

Data-led opportunity sizingFunnel diagnosisHubSpot

About

Growth marketer working at the intersection of data, product and lifecycle marketing. At myBiz by MakeMyTrip, India’s fastest‐growing business travel platform, I design lifecycle strategies for 59,000+ organisations. My work spans funnel diagnosis, data‐led opportunity sizing and building CRM growth programs using tools like HubSpot to deepen repeat behaviour and grow value per account.

Experience

4 yrs 2 mos

Total Experience

4 yrs 2 mos

Average Tenure

4 yrs 2 mos

Current Experience

Makemytrip

2 roles

Deputy Manager Marketing

Promoted

Jan 2024 – Present · 2 yrs 5 mos · Gurugram, Haryana, India

Drive lifecycle growth for 𝟱𝟵,𝟬𝟬𝟬+ 𝗦𝗠𝗘𝘀 through retention & CRM programs
Diagnose funnel behaviour and design HubSpot-driven nudges to deepen 𝗿𝗲𝗽𝗲𝗮𝘁 𝘂𝘀𝗮𝗴𝗲 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 𝗽𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁
Partner with product and business team to spot growth opportunities and scale GTM experiments
Awarded Super Tripper of the Month for workflows that 𝗱𝗼𝘂𝗯𝗹𝗲𝗱 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀

Marketing AnalyticsCRM growth programsFunnel diagnosisData-led opportunity sizingHubSpot

Assistant Marketing Manager

Apr 2022 – Feb 2024 · 1 yr 10 mos · Gurugram, Haryana, India

Itc limited

KITES Intern Sunfeast Dark Fantasy

Sep 2021 – Oct 2021 · 1 mo · Bengaluru, Karnataka, India · On-site

𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗗𝗮𝗿𝗸 𝗙𝗮𝗻𝘁𝗮𝘀𝘆 from cookie → dessert through 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 & 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗧𝗠
Conducted 𝟯𝟬+ 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝗼𝗻𝘀 & 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗲𝗱 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝟮𝟬𝟬+ 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 to shape growth roadmap
Built 𝟭𝟮-𝗺𝗼𝗻𝘁𝗵 𝗜𝗠𝗖 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 to unlock new usage occasions & drive brand expansion
𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗤𝗦𝗥 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗳𝘂𝗻𝗻𝗲𝗹 spanning 𝟮,𝟬𝟬𝟬+ 𝘀𝘁𝗼𝗿𝗲𝘀 for branded dessert tie-ups