May 2018 – Aug 2018 · 3 mos · Hong Kong

• ATOM (AAX) specializes in FinTech innovations in blockchain, crypto, digital asset management and exchanges using cutting-edge, decentralized network technologies. Its initial product, AAX, is the first digital asset exchange powered by LSEG (London Stock Exchange Group) technology.
• As a core member of the initial ATOM team:
• Personally designed AAX (Atom Asset Exchange) brand identity in collaboration with an external branding consultancy
• Designed and prototyped the foundation of the product's mobile UX, supervised UI design works by external digital agency, created the initial design system, internal and external corporate & shareholders presentations, besides interactive and mobile app UX prototypes
• Procured and managed external branding consultancies and initial strategic marketing partner(s)
• As a core team member, also participated in strategic matters, interviewing and initial hirings
• Reported directly to the CEO and collaborated with other core team members

Jan 2017 – Jan 2018 · 1 yr · Hong Kong SAR

• Machine learning & artificial intelligence-powered music player that uses a myriad of vectors and music library personal data to create singular listening experiences that will always surprise you with songs that you love to listen or haven't listened for a while.
• Bilingual and published in Japanese and English, Re/ curates your personal music library using machine learning and AI to dynamically create playlists based on a myriad of vectors. Unique playlists and sequences are played according to your listening behavior, time, mood, weather, sound volume, among other personal data.
• Re/ is specially created for continuous or sports listening (e.g. jogging/biking/running/exercising) in a scenario where choosing playlists, selecting, skipping songs, or interacting with a device isn't ideal or possible at all.
• The product has attracted significant attention within the personal audio segment, raising awareness from companies like Devialet, Astell & Kern, among others.
• 1. Website Archive:
• https://www.keepitdifferent.com/Re/index.html
• 2. Twitter:
• https://twitter.com/ReMusicPlayer

Dec 2016 – Apr 2017 · 4 mos · Hong Kong

• Jarre Technologies is a high-end audio brand founded by electronic music pioneer, Jean Michel Jarre. Popular for its line of AeroBull® wireless speakers, the company specializes in innovative wireless audio products for the luxury segment.
• Redesigned and improved customer and user experience across multiple channels and platforms, including e-commerce, digital communications and social media
• Increased online sales by optimising e-commerce, user experience, content strategy, payment methods and checkout flow
• Designed, prototyped and delivered the company's upcoming mobile app UX project and development roadmap
• Redesigned and co-managed the company's e-commerce daily operations, and totally redesigned the customer support channel and its operational flow
• Created and deployed social media and digital marketing actions, such as an innovative social media avatars powered by chatbot/conversational UI for the company's product line
• Managed social media channels (Instagram, Twitter, Facebook, Youtube)
• Led and managed customer service team and its activities
• Reported to Hong Kong & Paris-based Chief Officers

Apr 2015 – Jun 2015 · 2 mos · Hong Kong

Mar 2015 – May 2015 · 2 mos · Hong Kong

Jan 2014 – Jan 2016 · 2 yrs · Hong Kong

• An "Interface to Things" that seamlessly integrates home automation, proximity and location technologies, control of smart devices, and voice interface. Awarded as 2015 top 30 most influential IoT brands, Beecon was the first iBeacon app for home automation and the first home automation app for Apple Watch Official website: www.beaconsandwich.com Social Media: twitter.com/TheBeeconApp

Jan 2009 – Jan 2014 · 5 yrs · Hong Kong

• Creative / Design / Branding consultancy with offices in Hong Kong and Paris. Worked on a wide range of clients and award-winning projects, mainly focusing on fashion, ecommerce and startups (both local and Silicon Valley-based).

Jan 2007 – Jan 2009 · 2 yrs · Hong Kong

Jan 2004 – Jan 2007 · 3 yrs · São Paulo Area, Brazil

• Launched in early 2004, MobileZone was one the first content/news portals fully dedicated to mobile, wireless and portable technologies. Besides being one of the first Wi-Fi hotspots online guide/locator at the time it was launched, MobileZone also partnered with several mobile/wireless companies during its lifetime, including Amiga Computer Inc, DevMedia Group and WebMobile Magazine, and was awarded by Pocket PC Magazine.
• https://web.archive.org/web/20060203162859/mobilezone.com.br

Jan 1996 – Apr 2005 · 9 yrs 3 mos · São Paulo Area, Brazil

• With offices in São Paulo, Rio de Janeiro, Salvador and Curitiba, Invision was one of the top 5 digital agencies in South America around year 2000 and a pioneer in its segment. Part of a larger advertising group, which included companies like NBS, MultiComm, Lew Lara (later TBWA) and Midialog (later Agência Click), Invision delivered highly creative digital projects and campaigns to clients like BMW, Cigna, Brasil Telecom, Telemar, Eletrobras, Petrobras, Bosch, Electrolux, TIM Brasil, Samsung, Ernst & Young, Novartis, Unibanco, Visa, Monitor Group, Heublein, among others.

Jan 1991 – Jan 1995 · 4 yrs · São Paulo Area, Brazil

• São Paulo-based company that pioneered the Brazilian market of interactive kiosks, CD-ROMs, digital video and touch screen solutions in the early 90s. Part of a larger communication & advertising group, the company created and developed many of the very first "multimedia" and interactive projects for clients like Playboy, Petrobras, Eletrobras, Banorte, Odebrecht, Revista Placar, among others.