Mar 2022 – Mar 2025 · 3 yrs · Jakarta Metropolitan Area

• Leading Community & Event Marketing in Indonesia:
• Collaborating with multiple divisions to drive awareness and acquisition through both online and offline marketing initiatives.
• Actively engaging with the HR community, labor organizations, workers' associations, and government agencies to enhance GajiGesa’s visibility and support event-based activities and content initiatives.
• Current Projects:
• Hosting Obrolan HR GajiGesa, a monthly HR webinar, to build a strong HR community and enhance GajiGesa’s presence in the financial and professional development space.
• Planning and executing expansion initiatives across four provinces in Indonesia (West Java, Central Java, East Java, and Riau Islands) by partnering with local organizations and implementing offline marketing strategies, including brand placement (ATL) and events.
• Managing relationships with key HR and finance communities, industry associations, and government entities across Indonesia.

Jan 2021 – Jan 2022 · 1 yr · Jakarta Metropolitan Area

• Leading Event Marketing in Indonesia - managing a two-person event marketing team to support key initiatives:
• Collaborating with various divisions, including Sales, Customer Success, and the Partnership Team, to stay updated on new marketing initiatives, products, and services across Mekari’s portfolio, including Talenta, Jurnal, Klik Pajak, and Qontak.
• Developing and executing offline activities to generate sales leads and enhance Mekari’s brand awareness.
• Partnering with key stakeholders to host monthly webinars and drive referral activations.
• Actively engaging with relevant communities to strengthen Mekari’s presence through event-based initiatives and content-driven activities.

Jan 2019 – Jan 2021 · 2 yrs · Jakarta Metropolitan Area

• Leading Marketing in the Southeast Asia (SEA) Region
• Overseeing marketing initiatives across Indonesia, Singapore, Vietnam, Malaysia, the Philippines, and Thailand.
• Collaborating with cross-functional teams, including Sales, Customer Success, and Partnerships, to stay aligned on new marketing initiatives, products, and services across Southeast Asia.
• Developing and executing offline marketing activities to generate sales leads and enhance MoEngage’s brand awareness.
• Partnering with key stakeholders for the #GROWTH series (internal events), including collaborations with major brands such as Tokopedia, CIMB Niaga, and Traveloka on community-driven initiatives.
• Analyzing SEA market trends and community behavior to tailor event strategies, content, and engagement activities accordingly.

Jan 2018 – Jan 2022 · 4 yrs · Jakarta, Indonesia

• Roles & Expertise:
• Marketing Consultant – Specializing in project management, data & insights, and CRM.
• Event Specialist – Serving as an MC, moderator, and event planner.
• KOL & Community Network Specialist – Building and managing key opinion leader (KOL) relationships and community networks.
• Clients: Tech B2B FMCG, Health & Beauty, eCommerce & more

Jan 2018 – Jan 2019 · 1 yr · Greater Jakarta Area, Indonesia

• BLOCK71 Jakarta is a community center for tech startups in Jakarta, as part of Innovation Factory Indonesia, a partnership between Salim Group and the National University of Singapore (NUS) Enterprise.
• As a Community Experience Manager, my duties are :
• Leading the Jakarta team by working together with other functions to stay updated on new marketing initiatives, product, and service
• Led the onboarding process for the new community to the BLOCK71 environment and creating activities related to the Startup (Internal Community) including community gatherings, 1on1 sessions & startup business growth
• Initiate external events including Kopi Chat, Deep Dive, and many more
• Maintain relationships with partners VCs, Corporates, Government, and students
• Running and conducting several programs including design thinking training, facilitating programs, etc
• Analyzing and executing strategies for various events and activities to engage the startup community in both offline and online
• Maintaining alumni by creating a group to keep updated with each other's activities and update

Jan 2018 – Jan 2018 · 0 mo · Greater Jakarta Area, Indonesia

• As the Leading the Partnership Team and Community, my job was:
• Generating new leads (B2B enterprise) to using Urbanhire products and get it from a joint program with potential partners including universities, communities, and online partners (job platform, e-commerce, etc)
• Building the relationship with partners (Universities, HR Communities, Government Institutions, etc) to gain more awareness and users
• Increasing active and acquiring new users by creating relevant marketing programs and activities (such as job fairs for offline events, seminars, workshops, and gamification on online platforms)
• Responsible for marketing brand campaigns including creative development, content management, design approval, and microsite development, reviewing and creating content on social media including LinkedIn and EDM
• Preparing partnership contracts and MoU ensuring adherence to law-established rules and guidelines

Jan 2016 – Jan 2018 · 2 yrs · Greater Jakarta Area, Indonesia - Thamrin Office Park

• Developing a growth strategy focused both on products and business development including research to identify new market and customer behavior
• Acquiring offline and online merchants to become strategic partners (with notable partners including Shopee, Grab, and Lazada) including primary principals such as major telcos (Telkomsel, Indosat, XL & and more) and banks (Bank Mandiri, HSBC, & more)
• Creating digital marketing campaigns including promotion schedules, campaign planning, and implementation by involving on creative development, content management, design approval, and microsite development.
• Promoting the company’s products/services addressing or predicting partner's objectives including public Relations actions, creating offline events, community relations, and sponsorship to strategic partners
• Prepare partnership and sales contracts ensuring adherence to law-established rules and guidelines

Jan 2014 – Jan 2016 · 2 yrs · Greater Jakarta Area, Indonesia - Menara Jamsostek

Jan 2014 – Jan 2014 · 0 mo · Bandung