Ridha Mami

Founder

Paris, Île-de-France, France13 yrs 10 mos experience

Highly StableAI Enabled

Key Highlights

Founded Nudge to solve B2B sales pipeline issues.
Reduced deal velocity from 42 days to 18 days.
Led global sales teams across multiple regions.

Stackforce AI infers this person is a SaaS sales leader with extensive experience in B2B revenue growth.

Contact

ridha@addvocate.ai LinkedIn

Skills

Core Skills

Sales ManagementBusiness Development

Other Skills

AI execution layerB2B salespipeline managementdeal velocityglobal revenue managementforecastingteam structurego-to-market executionoutbound salespipeline developmentteam buildingenterprise salessales playbook developmentcustomer acquisitionstrategic partnerships

About

Most B2B sales teams have a pipeline problem they can't name. Deals don't die with a "no." They die with "let's circle back next week." I call it polite confusion, and it's been killing forecast accuracy at every company I've ever worked with. So I built Nudge. It forces execution by verifying what actually happened, checking buyer replies, calendar invites, and real pipeline movement. If a deal stalls, the rep gets escalated, the manager gets alerted, and the deal gets flagged for disqualification. No more happy ears. No more ghost deals padding the forecast. One VP Revenue said it best: "My reps hated it week one. By week four they refused to sell without it." I've spent 15 years in B2B sales, from the trenches to VP, across Europe, North America, and MEA. I've watched millions in pipeline die to polite confusion. Nudge is the answer I wish I'd had. When I'm not forcing decisions in sales pipelines, I'm training in boxing and MMA, or somewhere between Paris, Tunis, and wherever the next interesting conversation is happening. If you're a CRO who just missed a quarter, a B2B SaaS investor, or a sales leader tired of forecast lies, reach out.

Experience

13 yrs 10 mos

Total Experience

2 yrs 4 mos

Average Tenure

2 yrs 2 mos

Current Experience

Addvocate.ai

Founder & CEO

Mar 2024 – Present · 2 yrs 2 mos

Nudge is an AI execution layer for B2B sales teams that forces a decision on every deal.
Most CRMs track what reps say happened. Nudge forces execution by verifying what actually happened, checking buyer replies, calendar invites, and real pipeline movement. If a deal stalls, the rep gets escalated, the manager gets alerted, and the deal gets flagged for disqualification. No more happy ears. No more ghost deals padding the forecast.
The result: deal velocity cut from 42 days to 18 days. One VP Revenue: "My reps hated it week one. By week four they refused to sell without it."

AI execution layerB2B salespipeline managementdeal velocitySales ManagementBusiness Development

Wonderflow

3 roles

Vice President of Sales

Promoted

Jan 2023 – Mar 2024 · 1 yr 2 mos

Led global revenue org across Europe and North America, managing a team of AEs, SEs, CSMs, and Partnership Managers worldwide. Owned forecasting, team structure, and go-to-market execution across multiple regions.

global revenue managementforecastingteam structurego-to-market executionSales ManagementBusiness Development

Sales Director Europe and North America

Promoted

Jun 2022 – Jan 2023 · 7 mos

Opened and scaled two major geographies. Built the outbound motion, hired the first regional AEs, and drove pipeline from zero to a repeatable revenue engine.

outbound salespipeline developmentteam buildingSales ManagementBusiness Development

Account Executive

Jan 2022 – Jun 2022 · 5 mos

First commercial hire post series A. Signed the first 6-figure enterprise deals with Michelin, PMI, Goodyear, and Shiseido. Closed early enterprise logos and helped define the ICP and sales playbook the team later scaled.

enterprise salessales playbook developmentcustomer acquisitionSales ManagementBusiness Development

Vocalcom

2 roles

Global Sales Manager

Apr 2018 – Dec 2021 · 3 yrs 8 mos · Dubai, Dubai, United Arab Emirates

Signed a major strategic partnership across the GCC region. Contributed to the launch of the Vocalcom Salesforce Edition in the Middle East, signing the first regional customers and building the foundation for the local sales motion.

strategic partnershipssales motion developmentcustomer acquisitionSales ManagementBusiness Development

International Sales Manager

May 2012 – Aug 2016 · 4 yrs 3 mos · Greater Paris Metropolitan Region

First hire post-Series A to launch the cloud offering. Drove 100% net new business in cloud. Signed the largest multi-year cloud contract in the company's history with SFR. Managed top 4 accounts.

cloud offering launchbusiness developmentcontract negotiationSales ManagementBusiness Development

Contentsquare

Strategic Sales Manager

Aug 2016 – Dec 2017 · 1 yr 4 mos · Région de Paris, France

One of the first sales hires pre-Series A. Focused on telcos and utilities across EMEA, helping enterprise brands improve conversion and reduce revenue leakage through digital experience analytics. Led the growth of Orange, one of the company's major accounts.

digital experience analyticsrevenue leakage reductionenterprise brand growthSales ManagementBusiness Development

Club med

Key Account Manager

May 2010 – May 2012 · 2 yrs · Greater Paris Metropolitan Region

Managed indirect sales through a network of agent-sellers, driving revenue in a complex, multi-channel distribution environment. Operated within a major corporate restructuring, developing the ability to navigate organizational change, align stakeholders, and maintain sales momentum under uncertainty.

indirect sales managementmulti-channel distributionstakeholder alignmentSales ManagementBusiness Development