Ridhima Kapoor — Head of Growth

I'm a tech marketer with over 13 years of work experience, across startups, mid size brands and large organizations. I am currently working as a Sr. Community Manager at Amazon Web Services. In this role, I'm building communities for developers across India and South Asia, and creating developer programs for brand awareness for the AWS services. Before joining AWS, I helped app and game developers to scale their businesses on Google Play, Google Chrome, and Android. Having worked with both global brands and start-ups across the tech industry, I can perfectly blend the traditional marketing methods and new digital initiatives for a holistic 360-degree marketing landscape. I am a go getter who is always hungry for a new challenge. A multitasker who can thrive both as a team player or in a self-starter, fast-paced and changing environment. I am passionate about digitization of different aspects of business like consumer & market insights, product innovations, brand building, customer acquisitions, building communities & word of mouth through brand advocates. Key Skills: Hard Skills Developer Marketing, Marketing Strategy, Data Analytics, B2B Marketing, B2C Marketing, Content Marketing, Event Management, Project Management, Vendor Management, User Acquisition, App Store Optimization, Brand Partnerships and eSports Marketing. Soft Skills Communication Skills, Work Ethics, Self- motivated, Self- disciplined, Creative, Emotional Intelligence, Team Work, Problem Solving and Adaptability.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on developer engagement and community building.

Location: Delhi, India

Experience: 13 yrs 4 mos

Skills

Developer Marketing
Marketing Strategy
Brand Awareness
Community Management
Business Strategy
Media Relations
Branding Strategies

Career Highlights

Over 13 years of experience in tech marketing.
Expert in building developer communities and marketing strategies.
Recognized as one of the '50 Most Influential Content Marketing Professionals'.

Work Experience

Amazon Web Services (AWS)

Sr. Developer Community Manager (2 yrs 2 mos)

Developer Marketing Manager (3 yrs)

Google

Developer Marketing, Platforms and Ecosystems (2 yrs)

Gameloft

Marketing Manager- Indian sub-continent, Malaysia & Singapore (2 yrs 9 mos)

BitGiving

Marketing Consultant (3 mos)

Frankly.me

Manager- Business Communications (1 yr)

Alchemy Corporate Communications - Brand management and Marketing communications firm

Senior Executive- Marcom (1 yr 6 mos)

ComGuard

PR & Marketing Executive (11 mos)

Education

Master of Business Administration (MBA) at Sikkim Manipal University - Distance Education

Bachelors in Journalism and Mass Communication at MBICEM, GGSIPU

Ridhima Kapoor

Head of Growth

Delhi, India13 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 13 years of experience in tech marketing.
Expert in building developer communities and marketing strategies.
Recognized as one of the '50 Most Influential Content Marketing Professionals'.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on developer engagement and community building.

Contact

Skills

Core Skills

Developer MarketingMarketing StrategyBrand AwarenessCommunity ManagementBusiness StrategyMedia RelationsBranding Strategies

Other Skills

AdvertisingBloggingBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness-to-Business (B2B)Celebrity ManagementCommunicationContent CreationContent MarketingContent StrategyContent WritingCorporate CommunicationsData AnalysisData Analytics

About

Experience

13 yrs 4 mos

Total Experience

2 yrs 2 mos

Average Tenure

5 yrs 2 mos

Current Experience

Amazon web services (aws)

2 roles

Sr. Developer Community Manager

Apr 2024 – Present · 2 yrs 2 mos

Developer Marketing Manager

Apr 2021 – Apr 2024 · 3 yrs

Building and managing developer communities across India and South Asia.
Building and executing strong marketing plans to launch new products, drive awareness of AWS services
Working with product and global marketing teams to distill key functionality and benefits for new features and domains into core product marketing messages
Crafting compelling audience-specific messages and content (videos, customer success stories, demos, whitepapers, presentations, how to guides etc.) to fuel AWS digital marketing engine
Drive demand for our in-person and virtual events (webinars)
Driving innovation in audience experiences and partnering with social engines and community influencers to scale our message, awareness, and adoption
Creating, developing, managing, and leading the successful execution of the cross-functional enablement programs in conjunction with technical evangelists, product management, solutions architects and engineering
Acquiring leads through channels including paid and organic search, display advertising, affiliate marketing, social media, e-mail, PR, and other online and offline marketing channels
Develop the master plan and calendar for marketing activities throughout the year
Designing and implementing metrics to measure marketing programs and impact, effectiveness, appropriateness, and utility. Measuring and reporting on the effectiveness of AWS marketing investments in weekly and quarterly business reviews
Evaluating market trends and competitor data to implement and execute industry best practices to continuously improve our programs
Managing budget, forecasting and reporting on a monthly basis.

Developer MarketingMarketing StrategyContent MarketingEvent ManagementProject ManagementUser Acquisition+1

Google

Developer Marketing, Platforms and Ecosystems

Feb 2019 – Feb 2021 · 2 yrs · Gurgaon, India

Strategizing and executing scalable marketing campaigns for Google Play, Android, Chrome, Firebase and Flutter.
Creating brand awareness and increase product usage for developer tools to build successful businesses on Android, Play and Chrome.
Managing events and collaborating with cross-functional teams to provide tailored marketing support and co-marketing plans to key apps and game developers.
Evangelizing local scalable programs for developers.
Creating inspiring case studies (infographics & videos) in an engaging storytelling format.
Coordinating with external agencies and vendors.

Developer MarketingBrand AwarenessEvent ManagementContent Creation

Gameloft

Marketing Manager- Indian sub-continent, Malaysia & Singapore

May 2016 – Feb 2019 · 2 yrs 9 mos · New Delhi Area, India

Planning and executing local marketing strategy for all four different business verticals
Managing marketing budgets
Planning and executing eSports projects
Community Management from user acquisition to retention
Managing media and bloggers network to generate media coverage
Curating content for ‘Thought Leadership’ articles
Managing online and offline presence through social media channels and participation in industry events
Managing brand partnerships with leading Mobile OEM brands like Samsung, OnePlus, SONY, Huawei etc.
Driving user acquisition for Games distributed on Google Play and iOS.
Working closely with Google and Apple teams to push for local feature on OTT Stores
Working closely with cross functional teams across the globe to implement global marketing plans
Managing award applications to receive industry recognition
Key Achievements:
Worked on 15+ Game launches, garnering over 5M+ collective downloads in their first month of launch with extensive media coverage and social media engagement.
Successfully executed Gameloft India’s first eSports partnership with OnePlus with a reach of 1.9M+ unique users and 427K+ unique participation over a period of 4 weeks.
Won 19 awards for Gameloft Advertising Solutions India and Philippines, recording highest ever number of awards globally for Gameloft.
Partnered with Google and Apple teams for festive campaigns on the store during Diwali, driving over 15K+ new installs and a 62% increase in IAP revenue.
Honoured as ‘50 Most Influential Content Marketing Professional’ by CMO Asia and World Marketing Congress in November, 2018.

Marketing StrategyCommunity ManagementUser AcquisitioneSports Marketing

Bitgiving

Marketing Consultant

Jan 2016 – Apr 2016 · 3 mos · New Delhi Area, India

BitGiving is an online crowdfunding platform to raise funds that gives wings to entrepreneurial ideas, creative minds and social issues.
Worked on 360 degree communication plan for product launch for BitGiving 2.0
Strategised and executed social media and content marketing plans across platforms like Facebook, Twitter, Linkedin, Instagram, Quora, Medium and Reddit.
Executed social media advertisements on Facebook, Twitter and Google.
Managed media relations and executed PR strategy for the brand
Curated content for company’s blog
Drafted e-mailers for generating leads and campaign conversions

Marketing StrategySocial Media MarketingContent Marketing

Frankly.me

Manager- Business Communications

Jan 2015 – Jan 2016 · 1 yr

Frankly Me is world’s only video micro blogging platform which enables people to express themselves in video selfies.
 Developed Business Strategies to increase Frankly.me's reach amongst the target audiences across several industry verticals as an upcoming and trending Social Media App and Web Platform
 Executed overall communication strategy to engage with key stakeholders. Coordinated with PR agency to get maximum coverage in leading dailies, online portals and tech magazines
 Supervised social media team in crafting a desired brand image on all the social media platforms
 Designed Marketing and Promotional Campaigns along with the Marketing and Social Media teams, to enhance the platform’s reach in comparison to its competitors
 Formulated and executed action plans to establish partnerships and synergies with prominent Public Figures and Celebrities, in sync with business plans and goals
 Developed innovative and creative ideas for User Acquisition through organic routes
 Handled on ground events and activities for promoting Frankly me through college festivals
 Solely headed corporate alliances for "Fashion and Lifestyle" and ‘Food and Health’ categories on Frankly.me to establish partnerships with people from Fashion and Lifestyle and Food & Health Industries (Fashion Designers, Image Consultants, Celebrity Makeup Artists, Fashion Bloggers, Celebrity Chefs, Celebrity Nutritionists, Fitness Experts etc.)
 Formulated Ask Me Anything sessions with renowned public figures and popularized it through cross platform promotions

Business StrategySocial Media MarketingContent Marketing

Alchemy corporate communications - brand management and marketing communications firm

Senior Executive- Marcom

Jul 2013 – Jan 2015 · 1 yr 6 mos · New Delhi Area, India

Alchemy Corporate Communications is a brand management agency giving comprehensive corporate communications support to clients.
Job Profile included:
Comprehensively handled Alchemy’s biggest client: Kirusa, a mobile VAS leader
 Media Relations: Managed extensive media relations globally across America, Asia, Africa and Europe. Built greater brand visibility with comprehensive PR coverage in top publications and news channels like Aaj Tak, Times of India, Live Mint, Telecom Lead, IT Web Africa, Telecom Paper and many more
 Social Media Marketing: Boosted social media presence on platforms like Facebook, Twitter, Google+ and Vobolo, garnering countless page likes, followers and regular interactions
 Content Marketing: Content creation and designing of sales and marketing collaterals at regular intervals
 Email Marketing: Sending regular e-mails and newsletters to customers and media for enhancing the brand quotient
 Case Studies: Presenting a holistic landscape of the voice solutions offered by Kirusa in different geographic locations
 Award Applications: Instrumental in drafting award applications for CEO, fetching him finalist position in coveted E&Y Entrepreneur of The Year Award
 Trade Shows: Managed Kirusa’s participation in Telecom industry’s most renowned events worldwide: Mobile World Congress and AfricaCom
 Updating website
 Corporate and Product Presentations
 Internal Communications
 Media Monitoring: Apprising management and employees about the latest developments in Telecom and Mobile VAS industries, and keeping a tab on the competitors’ moves
 Coordinating with creative agency and other vendors for multiple requirements
 Coordinating with Sales & Marketing teams in India, Africa, USA, Peru and Dubai, for marketing support

Media RelationsContent MarketingEmail Marketing

Comguard

PR & Marketing Executive

Jul 2012 – Jun 2013 · 11 mos

Comguard Infosol is a leading Value Added Distributor of IT Security Products across Middle East and Asia Pacific region.
Job Profile includes:
 Branding strategies
 Content Writing: Content creation for company’s literatures including brochures, leaflets and website.
 Website revamping including content and design
 Trade shows: Managed company’s participation in trade shows like OWASP IT Security Conference and Nullcon IT Security Conference
 Company Events: Organized PR and Marketing activities for company’s events across India
 Product marketing support to the Sales team
 Coordinated with PR & Marketing teams in Mumbai and Dubai
 Coordinated with PR Agency for strengthening media relations