Jun 2022 – Aug 2022 · 2 mos · Remote

• Implemented Coinbase Wallet's new colour strategy into the product via theme colours and QR codes to make the overall product experience more cohesive.
• Worked with XFN partners to improve the onboarding experience for Coinbase Wallet's new and existing users.
• Improved Coinbase Wallet's browser usability by introducing bookmarks in grid view along with the option to edit, rearrange and delete specific bookmarks.

Jan 2019 – Feb 2020 · 1 yr 1 mo · Singapore

• Optimized the user journey of existing and new customers for PacificLight;
• Singapore’s leading electricity retailer.
• Conceptualized and designed brand videos to showcase the presence of Park
• Hotel Group in the Asia-Pacific region.
• Designed company-wide brand identity systems and presentation decks for
• technology clients in Hong Kong.
• Rebranded Singapore’s top-ranked Alt pizza; designed a responsive website, a
• comprehensive brand guide, restaurant menus, digital screens, and flyers.
• Created marketing collateral for clients such as Singapore Biodesign and
• The Residence by Cenizaro.

Aug 2018 – Sep 2021 · 3 yrs 1 mo · Pune/Pimpri-Chinchwad Area

• Rebranded New Zealand-based Onlydomains; a $35 million internet company
• offering domain names and hosting to 300,000+ global customers.
• Recruited and led a team of 3 to rebrand CentralNic’s domain-investor brand offering 1000+ top-level domains.
• Collaborated with Division of Labor’s California team on kinetic typography
• projects for clients like Colnago, 15Five, and Rochester Medical Group.
• Supervised creatives ranging from infographics, motion graphics, emailers,
• flyers to direct mailers and social media for Oklahoma-based GoLevo.

Dec 2017 – Dec 2017 · 0 mo · Pune/Pimpri-Chinchwad Area

• I was invited by the Symbiosis Institute of Design as a visiting faculty to teach 'Digital Design Tools' to 2nd-year students.

May 2017 – Jul 2018 · 1 yr 2 mos · Pune/Pimpri-Chinchwad Area

• Independently established a branding consultancy Seleqt; handled branding,
• website design, motion graphics, and end-to-end client engagement.
• Designed the brand identity and motion for Google’s B2B event in Singapore.
• Spearheaded 10 creative advertising pitches for Dubai-based digital marketing
• agency, Digital Media Sapiens.
• Led creative direction and execution of environmental graphics for Fitbox,
• a state-of-the-art gym based in India.
• Storyboarded and animated a motion ad to showcase the global presence of
• .tech domains in various sectors such as retail, education, media and security

May 2016 – Apr 2017 · 11 mos · Mumbai Metropolitan Region

• Produced creative work for Radix’s top-level-domains such as .tech, .online,
• .website, .site, .press and .space.
• Designed marketing collaterals for The Startup League; an initiative to motivate
• startups across the globe to use Radix’s TLDs.
• Selected as the lead designer out of 4 candidates to design the brand identity
• and visual language for .fun TLD and F3; an online web design competition.
• Created booth backdrops, flyers, business cards, brochures, t-shirts for events
• across Europe and USA; SXSW, TechCrunch Disrupt, and NamesCon.
• Conceptualized and designed website landing pages, emailers, and ad
• campaigns for .tech, .online, .space and .fun.