Rishabh Kant Aggarwal

Growth Manager

Delhi, India8 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving revenue growth.
Expert in data-driven digital marketing strategies.
Successful management of high-impact marketing campaigns.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on performance marketing in the e-commerce and retail sectors.

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Skills

Core Skills

Digital MarketingPerformance Marketing

Other Skills

Google AdsFacebook AdsCRMOrganicData AnalysisCreative AnalysisA/B TestingMeasurementAttributionBrandingCampaign ManagementContent IntelligenceGoogleMetaD2C

About

Growth-focused digital marketer with 8+ years of experience across e-commerce, D2C, and consumer brands. I’ve led performance marketing, CRM, and brand campaigns that drive both scale and efficiency—using platforms like Meta, Google, and affiliate networks. At Orient Electric, I built full-funnel digital strategy—managing media, influencer, CRM, and partnership channels. Prior to that, I worked at Meta (Facebook), helping scale campaigns in verticals like ed-tech, gaming, and finance with a strong focus on LTV, measurement, and audience insights. I’m hands-on with tools like GA, AppsFlyer, CleverTap, and Ads Manager. Passionate about data-led marketing that balances performance with creativity. Always open to meaningful connections and new opportunities.

Experience

8 yrs 2 mos

Total Experience

1 yr 2 mos

Average Tenure

1 yr 3 mos

Current Experience

Aditya birla fashion and retail ltd.

Group Manager

Mar 2025 – Present · 1 yr 3 mos · Gurugram, Haryana, India · On-site

Proven expertise in Ethnic line of business leveraging data insights to optimize funnel conversions and drive top-line growth across Marketing platforms, including Google Ads, Facebook Ads (Meta), Affiliates, CRM & Organic. Integrating measurement and attribution across platforms like Adobe, Google analytics, Capillary, Clevertap and more. Improved campaign ROI by 15% through data and creative analysis. Proficient in conducting A/B tests, Lift studies and creating hypotheses based on data analysis providing 20% incremental results quarter on quarter. Proven experience in strategizing marketing channel mix and creating projections for growth across category of products and brands listed on Ecommerce website. Proven experience using content intelligence to drive funnel conversions and top-line growth through data-driven insights on content and messaging.
Handling yearly top line branding campaigns for both the ethnic brands; Tasva and Jaypore.

Google AdsFacebook AdsCRMOrganicData AnalysisCreative Analysis+5

Orient electric

Lead- Performance marketing

Mar 2024 – Mar 2025 · 1 yr · Delhi, India · On-site

Digital Marketing Lead at Orient Electric, responsible for building the brand's digital media presence across Google, Meta, and multiple platforms. Spearheaded D2C growth strategy, driving higher user acquisition, with achievements highlighted in a published Google case study. Enhanced customer LTV through strategic cross-sell initiatives and improved performance using A/B testing methodologies. Coordinated successful influencer campaigns and partnerships, boosting brand recall and reach. Led high-engagement social media and content strategies, increasing Meta engagement and strengthening brand visibility.

GoogleMetaD2CUser AcquisitionInfluencer CampaignsSocial Media+3

Bombay shaving company

Digital Marketing Manager

Oct 2021 – Mar 2022 · 5 mos · Delhi, India · On-site

Owned and managed Affiliate, Partnership, and CRM campaigns, building channels from scratch for in-house management. Improved AOV and e-commerce performance through strategic product feedback and high-performing combos. Increased ROAS by 25% by introducing new marketing platforms, while partnerships with Cred, Flipkart, and Amazon boosted orders by 12%.

Affiliate ManagementCRME-commercePartnership CampaignsDigital Marketing

Performics india

2 roles

Assistant Manager

Promoted

Apr 2021 – Oct 2021 · 6 mos · On-site

Owned and managed Google, Facebook, and Affiliate campaigns, delivering 4M installs, 3.5M signups, and 500K transactions MoM. Improved LTV through deferred deep linking and increased transactions by 40% via re-marketing, achieving a ROAS of 3.6. Led vernacular campaigns, and improved cost efficiency by 10-12% through fraud detection measures.

GoogleFacebookAffiliate CampaignsRe-marketingDigital Marketing

Senior Executive

Aug 2019 – Apr 2021 · 1 yr 8 mos · On-site

GoogleFacebookAffiliate CampaignsDigital Marketing

Annalect

sr associate

Aug 2017 – Dec 2018 · 1 yr 4 mos · Gurgaon, India · On-site

Worked on execution and Reporting of Web campaigns with a monthly spend of $700K-1Mn.
Intricately handled search and social platform campaigns on different buying models as per their forte which included CPI (cost per install), CPR (cost per registration), CPS (cost per stream)
Helped client with creating Reporting dashboards and provide insights on the daily performance.
Helped Client with providing daily insights on spend trends and helped with search query reports resulting in efficiency of overall account performance and stability.

Web CampaignsReporting DashboardsSearch and Social PlatformsDigital Marketing