Jan 2025 – Oct 2025 · 9 mos

• ► Built & scaled groD2C – an exclusive 900+ D2C Founders-only community in a span of 8 months, fostering networking, collaborations, and industry insights.
• Curated high-impact events & podcasts featuring top D2C leaders, driving brand visibility and engagement.
• ► Led brand PR & industry partnerships, positioning BusinessOnBot as a key enabler in the D2C ecosystem.
• ► Developed and executed brand strategies to enhance trust, recall, and visibility within the D2C space.
• Spearheaded content & marketing initiatives across digital channels, ensuring consistent and impactful brand communication.
• ► Created and nurtured strategic industry connections, facilitating valuable collaborations and business growth.
• ► Worked closely with internal teams to align brand storytelling with product growth and customer success.

Dec 2023 – Feb 2025 · 1 yr 2 mos

• ► Managed all social media platforms and conducted multi-platform campaigns, leading to a 30% increase in overall engagement.
• ► Oversaw the ideation, design, and execution of creatives, resulting in a 20% rise in brand visibility and recognition, converting queries to SQLs (Sales Qualified Leads) and positively impacting sales.
• ► Cultivate and manage a D2C community of 1000+ founders, fostering collaboration and knowledge exchange, leading to a 50% increase in community engagement.
• ► Organized groD2C Events and Webinars with 500+ founders and 10,000+ attendees, enhancing brand awareness by 60%, quantified by client onboarding.
• ► Maintained and managed Facebook and Google ads reducing CAC from Rs. 30,000 to Rs. 5,000.
• ► Developed a user-friendly website for BusinessOnBot/groD2C using Webflow, achieving an average of 7.5k visitors.
• ► Produced engaging video content for the YouTube channel, collaborating with partners to garner 65,000+ views.
• ► Optimized strategies based on campaign performance and social media metrics, boosting ROI by 20%

Sep 2022 – Dec 2023 · 1 yr 3 mos

• ►Developed multi- social media advertising, Email and WhatsApp campaigns for the organization.
• ►Created various content for Instagram, and Facebook that helped in increasing the followers by more than 80%.
• ►Content and growth hacking techniques helped in the increment of followers for the business page to around 40% on LinkedIn.
• ►YouTube which lead to the increment of followers by more than 600%.
• ► Created many viral static, corousal, video post for all the platforms.
• ►Analyzed the engagement and interactions of social media platforms using Meta Business and YouTube Studio.
• ►Editing videos for company's YouTube channel, and helped in increasing the engagements by 90% in a month.
• ►Generated leads using growth hacking tools and tracking them on Hubspot.

Feb 2021 – Sep 2022 · 1 yr 7 mos

• ►Analyzing and validating product level data for the world's biggest retailer to facilitate the processing of accurate information for each product on their e-commerce platform.
• ►Actively engaged in stakeholder management to understand and analyze the requirement, provide solutions and deliver quality output.
• ►Standardized process by preparing SOPs for various product categories.
• ►Leading QC process for a team of 15 and have improved the output quality delivery by 60%.
• ►Diligently involved in conducting various process-specific training, and taking accountability for delivering quality outputs.

May 2019 – Jun 2019 · 1 mo

• ►Built and maintained relationships with the customers and matched their requirements with the needs of the organization.
• ►Managing a portfolio of clients and cross-selling suitable products as per their interests and needs.

Sep 2018 – Jan 2021 · 2 yrs 4 mos

• ►Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives and market characteristics.
• ►Developed multi- social media advertising campaign for retail clients across industries.
• ►Recommended and developed strategies for growing and leveraging our social media follower base using promotions, contests, polls, and ads.
• ►Analyzed SEO traffic metrics such as search engine referrals and keyword rankings.
• ►Utilized social media analytics tools to track consumer engagement and draw conclusions about user data.

May 2018 – May 2018 · 0 mo · India

• Swiggy onboarding process

Jan 2018 – Feb 2020 · 2 yrs 1 mo

• An Initiative where we fight for women rights.