Riya Nahata

Business Development Executive

Singapore, Singapore, Singapore5 yrs experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Proven track record in mobile app campaign optimization.
  • Expert in programmatic advertising and client relationship management.
  • Skilled in leveraging advanced analytics for actionable insights.
Stackforce AI infers this person is a MarTech professional specializing in programmatic advertising and client management.

Contact

Skills

Core Skills

Programmatic AdvertisingAccount ManagementAdvertising OperationsClient Relationship ManagementMonetization StrategiesEducational Services

Other Skills

AppsFlyerAutomationBusiness DevelopmentBusiness Relationship ManagementCPI/CPA campaignsChatbot DevelopmentClient RelationsClient Relationship StrengtheningCommunicationContent DevelopmentContent ManagementCross-functional CoordinationCross-functional Team LeadershipEffective Time managementFeedback Management

About

Dynamic Programmatic Account Manager with a proven track record in maximizing the impact of mobile application campaigns along with report insights. Adept in cultivating strong client relationships, driving revenue growth, and leading cross-functional teams to success. Skilled in user acquisition, monetization strategies, and advanced analytics for actionable insights. Proficient in managing enterprise-level clients and collaborating with stakeholders to streamline processes and optimize campaign performance. Well-versed in industry-leading tools such as Google Ad Manager, Google Analytics, AppsFlyer, Adjust, Affise, Everflow, Trackier, Zoho, Freshworks, and Notion. Dedicated to delivering exceptional results and exceeding client expectations in the ever-evolving programmatic advertising ecosystem.

Experience

5 yrs
Total Experience
1 yr 8 mos
Average Tenure
3 yrs 2 mos
Current Experience

Skmads

Account Manager

Apr 2023Present · 3 yrs 2 mos · Singapore, Singapore

  • Dynamic performance marketing company, SKMADS, delivers tailored solutions across diverse verticals, specializing in full-stack programmatic RTB for ad monetization and media buying. Leveraging cutting-edge technologies and efficient architecture, we ensure high scalability and reliable results. Key responsibilities include daily monitoring of mobile app campaigns, goal achievement, partner communication, technical support, and insightful analysis for portfolio scaling. Proficient in managing CPI/CPA campaigns, mobile affiliate marketing, and leveraging platforms like AppsFlyer. Highly organized, strategic, and execution-focused, with a knack for multitasking and meeting deadlines. Proven team player with strong communication skills, adept at utilizing leading technologies and modern business practices to drive collaboration and achieve results.
AppsFlyerCPI/CPA campaignsmobile affiliate marketingreport analysispartner communicationProgrammatic Advertising+1

Appbroda

Account Manager

Jun 2022Apr 2023 · 10 mos · Dubai, United Arab Emirates

  • Google AdX partner helping developers across the globe to monetize their applications, websites and optimize their Ad revenues, the platform that fuels your entire mobile app’s growth across App Ideation, User Acquisition, Monetization & Analytics.
  • I connected with I Love PDF and FingerSoft Enterprise Lead for potential collaborations. They showed positive interest after I introduced our products. I Love PDF simplifies document management and FingerSoft Enterprise Lead offers a powerful gaming platform.
  • Responsibilities:
  • 1. Using Google Ad Manager created orders, line items, creatives, ad units, and tags generation for Website as per developer requirements.
  • 2. Troubleshooting: Worked cross-functionally with team members to troubleshoot ads not serving, ads txt, low eCPM, match rate, and impression issues.
  • 3. Managed Reports: Coordinated and generated reports using Google Ad Manager and operated the policy center and MCM on GAM.
  • 4. Helped Publisher's for monetization, optimization, finance, QA, onboarding, ASO and product related concerns.
  • 5. Integrating Systems: Integrated WhatsApp with Zoho and continuously improving Zoho CRM workflows.
  • 6. Automated Processes: Automated majority of processes using Zoho tools and streamlining CRM platform and successfully transferred data from Freshworks to Zoho.
  • 7. Developed a knowledge base for programmatic advertising for internal teams and client reference for more clearity on product, process and services.
  • 8. Tracked and analyzed key metrics to develop meaningful data, leading to process improvements and automation of manual tasks.
  • 9.Conducted daily, weekly, and monthly reporting.
  • 10. Managed team and provided suggestions for optimizing performance.
  • 11. Developed and tested chatbot and suggested improvements to optimize flow.
Google Ad Managerreport generationmonetizationZoho integrationautomationAdvertising Operations+1

Flipkart

2 roles

Client Account Manager (Teleperformance)

Feb 2022Jun 2022 · 4 mos

  • Flipkart is an E-Commerce website that influences online shopping to every household beyond the world. The platform began to sell a range of other products, including music, mobile phones, and movies. The company expanded at a rapid speed, continually adding numerous new item categories in its inventory as e-commerce rapidly revolutionized the world of retail and gained popularity in India.
  • Responsibilities:
  • 1.Conducting client satisfaction surveys to understand what areas of the company's services need improvements.
  • 2. Catering to client email and diverting the cases to the relevant department for a more advanced form of query resolution.
  • 3. Curating streamlined email and social media communication mediums for offers, updates and much more.
  • 4. Dealing with client issues and churning out an easy-to-follow solution managing payment and delivery of client orders.
  • 5. Helping clients choose the right product for their requirements and budget.
  • 6. Handling client concerns and complaints in a timely manner and informing client of upcoming promotions or deals establishing a positive rapport with all clients.
  • 7. Forming reports based on client satisfaction statistics and helping the team to develop new skills.
  • 8.Fixing appointments based on the availability of clients interacting with clients to ensure they have a desirable and shareable experience.
client satisfaction surveysemail communicationreportingclient issue resolutionClient Relationship Management

Client Manager (Startek)

Jun 2021Feb 2022 · 8 mos

  • Responsibilities:
  • 1. Managing a team of representatives offering client assistance.
  • 2. Overseeing the client ervice process and resolving client complaints brought to the attention.
  • 3. Creating policies and procedures.
  • 4. Planning the training and standardization of service delivery.
  • 5. Assistance in selecting and hiring new staff.
  • 6. Monitoring the work of individual representatives and of the team.
  • 7. Conducting quality assurance surveys with clients and providing feedback to the staff.
  • 8. Possessing excellent product knowledge to enhance client support.
  • 9. Maintaining a pleasant working environment for the team.
  • 10. Establishing a positive rapport with all clients in person.
team managementquality assuranceclient service policiesClient Relationship Management

Chegg inc.

Subject Matter Expert

Mar 2021Jun 2022 · 1 yr 3 mos · Santa Clara County, California, United States

  • Chegg is a USA based company, it aims in developing content as well as offering a host of educational services, it aims to address the educational issues of a challenging and growing academic market, taking education to the next level, chegg offers access to archives and step by step textbook solutions garnered from over 1000 books to the students globally, the educational solutions created by experts, from the student's viewpoint, to help them acquire in-depth knowledge in an easy and enjoyable way, the experts compile material from hundreds of books and present it all in an easy to understand electronic, multimedia format.
  • Responsibilities:
  • 1. The SME functions as the organizational representative for the knowledge area and for the applied expertise to give the strategic direction of the organization, worked on core subjects. Extensive work on systems since the job requires online answering through Microsoft Office such as Excel, Word and other applications, my role is to improve the education process and better the lives of students through content production.
  • 2. Managing adult learners through a variety of delivery formats on a shift-based schedule.
  • 3.Grading: Reviewing student checkpoints submissions and delivering written feedback, including analysis of projects and portfolios.
  • 4. Respond to student inquiries in a timely fashion with empathy for the learners.
  • 5. Authoring Solutions for advanced questions from the textbooks.
  • 6. Online answering of questions posted by students globally on Chegg Website.
  • 7. Quality review of solutions submitted by external answerers.
  • 8. Content feedback fixing and video content reviews.
  • 9. Work on the domain specific Ad-hoc Projects.
  • 10.Additional tasks as assigned by the manager which includes curriculum maintenance and quality assurance tasks and to share feedback and report any platform, curriculum issues to the lead manager.
content productionstudent inquiry managementgradingEducational Services

Education

CHANDIGARH UNIVERSITY

Master of Business Administration - MBA

Sep 2023Sep 2025

CHANDIGARH UNIVERSITY

Bachelor of Business Administration

Jun 2020Sep 2023

Kendriya Vidyalaya

CBSE

Apr 2008Jun 2020

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