Riya Sinha

Business Development Executive

Bengaluru, Karnataka, India8 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Managed over 3,000 ASINs with high accuracy.
Drove 15-20% improvement in product discoverability.
Recognized for consistent delivery of productivity KPIs.

Stackforce AI infers this person is a seasoned E-commerce professional specializing in catalog management and marketplace operations.

Contact

Skills

Core Skills

Marketplace OperationsCatalog StrategyOperational ExcellenceProduct DiscoverabilityCatalog ManagementData AccuracyCatalog Quality ManagementMerchandising

Other Skills

Advanced ExcelMarketplace catalogingSEO optimizationVendor PartnershipsProcess optimizationCompetitive analysisCross-functional alignmentCatalog creationQuality checksExcel-based reportingQuality auditingTeam leadershipProduct attributes creationVendor managementBranding

About

Senior Category Associate at Amazon with 7+ years improving product discoverability, listing accuracy, and marketplace performance across fashion and multi-category portfolios. Skilled in Advanced Excel, Magento, SAP, and marketplace cataloging (Amazon, Flipkart). Passionate about driving operational excellence, leading teams, and scaling high-quality catalog content. I’m now seeking new challenges where I can apply my expertise in marketplace operations, catalog strategy, team leadership, and high-scale e-commerce execution to contribute to category growth and business success.

Experience

8 yrs 10 mos

Total Experience

2 yrs 2 mos

Average Tenure

3 yrs 1 mo

Current Experience

Amazon

2 roles

Senior Associate Category Management - Sports

Jul 2025 – Present · 11 mos · Bengaluru · On-site

Managed 3K+ ASINs in the Sports category, improving listing accuracy and availability, contributing to improved category sales uplift YoY.
Expanded selection by onboarding 15+ new vendors, increasing assortment breadth by 22% across key subcategories.
Optimized product content and SEO attributes using Excel/SQL dashboards, improving organic visibility by 18% and conversion rates.
Streamlined SOPs for listing workflows, reducing processing TAT from 72 hrs → 36 hrs and improving operational efficiency by 50%.
Drove catalog quality improvements, reducing customer-facing issues (defects, incorrect attributes) by 30%.
Recognized for high ownership and consistent delivery of monthly productivity KPIs (100% SLA adherence across listing queues).

Advanced ExcelMarketplace catalogingSEO optimizationVendor PartnershipsCatalog ManagementMarketplace operations+1

Senior Catalog Associate

Dec 2022 – Feb 2025 · 2 yrs 2 mos · Bengaluru · On-site

Owned end-to-end catalog strategy for key categories, driving 15–20% improvement in product discoverability through SEO optimization, keyword enrichment, and structured content improvements.
Performed competitive analysis across Amazon/Flipkart to identify attribute gaps, resulting in 12% increase in click-through rates (CTR).
Drove cross-functional alignment with Product, Ops, and BI teams to eliminate catalog defects, reducing error rates by 35%.
Identified and executed content improvements that increased Glow road’s merchant listing success rate by 25%.
Conducted trend analysis and market research to propose 30+ new assortment opportunities, enabling selection expansion in underpenetrated categories.

SEO optimizationCompetitive analysisCross-functional alignmentCatalog strategyProduct discoverability

Livspace

Senior Catalog Associate

Jun 2021 – Nov 2022 · 1 yr 5 mos · Bangalore Urban · On-site

Led catalog creation for 3000+ SKUs across Décor, Kitchen, Electricals, and Smart Home categories, ensuring 99% accuracy in attributes and taxonomy.
Built and maintained brand master sheets derived from client specs, reducing listing errors by 40% and improving data consistency.
Implemented quality checks and governed catalog hygiene, leading to a 25% reduction in customer-facing issues on Livspace.com.
Managed Excel-based reporting (daily & monthly trackers) improving internal visibility and decision-making for leadership.
Oversaw inventory accuracy processes, improving stock-level reliability by 15%.

Catalog creationQuality checksExcel-based reportingCatalog managementData accuracy

Avila it services

Catalog Quality Analyst

Jan 2020 – Jun 2021 · 1 yr 5 mos · Bengaluru

Worked with Walmart Labs to audit and improve the quality of online product listings.
Validated Walmart products against competitors (Amazon, eBay) to ensure accuracy and completeness.
Led and mentored a team of 12 quality analysts, improving productivity and process adherence.
Delivered daily production and quality reports to clients with high accuracy
Supported website enhancement initiatives and provided insights for improving .com performance.
Recommended new ideas and content improvements to strengthen brand strategy and drive online growth.

Quality auditingTeam leadershipCatalog quality management

Simaaya fashions

Junior Buyer and Merchandiser

Dec 2015 – Nov 2018 · 2 yrs 11 mos · Kolkata

Created detailed product attributes in Excel for online listing and catalog accuracy.
Applied strong knowledge of colors, fabrics, embroidery, and product detailing for quality content.
Coordinated with vendors and managed product uploads on Simaaya’s online platform.
Maintained customer relationships and supported model shoots for accurate product representation.
Performed marketplace uploads (Amazon, Flipkart, Myntra, eBay) with high accuracy at entry level.

Product attributes creationVendor managementMerchandising