Mar 2023 – Dec 2023 · 9 mos · Greater London, England, United Kingdom

• As a Lead Mentor at Techstars, I bring my Web3 marketing expertise, strategic thinking, and diverse industry experience to help startups unlock their full potential and build a successful brand story.

Jun 2022 – Present · 3 yrs 11 mos

• Accelerating Web3 with marketing and consultancy services that are impactful and effective.
• www.thealtcoinedge.com

Nov 2021 – May 2022 · 6 mos · Greater London, England, United Kingdom

Dec 2020 – Nov 2021 · 11 mos · Greater London, England, United Kingdom

• Responsible for creating and deploying new promotions, managing the promotions calendar, and managing the poker promotional budget.
• Manage activities with the focus on engaging players, supporting acquisition activity, supporting poker events, and supporting the product roadmap
• Work with the relevant marketing / product and CRM production teams to ensure smooth execution of campaigns which can be analyzed to prove value added.
• Deliver best-in-class CRM promotions with player engagement close to heart to maximize customer value and customer satisfaction.

Jul 2018 – Dec 2020 · 2 yrs 5 mos · London Area, United Kingdom

• Define and manage the Poker proposition & strategy within each region and brand, for the group’s Sports Labels.
• Develop, own, and manage a wide range of Poker Marketing projects with overall ownership and management of Poker marketing budget.
• Work with the relevant teams to ensure a smooth cross-sell strategy which can be analysed to prove value added.
• Work closely with the internal Product teams, to confirm their road maps for Content and Platform reflect our Marketing requirements, whilst ensuring they are launched and marketed in a ground-breaking manner.

Jul 2017 – Jun 2018 · 11 mos · London Area, United Kingdom

• Responsible for leading a team of Marketing professionals and creating resourcing, prioritization and support for the key programmes.
• Deliver Poker and Bingo active customer and revenue goals by understanding the base, customer motivation, needs and insights to create a comprehensive marketing strategy across brand product portfolio in a market to maximise the product share.
• Assume direct executional responsibility for a product within the Bingo and Poker portfolio.

Oct 2016 – Jul 2017 · 9 mos · London Area, United Kingdom

• Responsible for delivering Poker active customer and revenue goals.
• Create a comprehensive marketing strategy across brand product portfolio in a market to
• maximise the Poker share.
• Develop global Poker marketing campaigns, promotions and events strategy.
• Manage the global promotional bonus budget for Poker and ensure strong ROI in line with business objectives.

Jan 2016 – Sep 2016 · 8 mos · London Area, United Kingdom

• Create and deliver specific quality promotions for local markets.
• Work closely together with local CRM, local affiliate and marketing teams to tailor promotional
• content and design promotions relevant to the local market.
• Increase the active players and revenue in specific local markets.
• Responsibility over the design and creation of the full tournament schedule to increase tournament liquidity and meet customer demands.

Jan 2015 – Dec 2015 · 11 mos · London Area, United Kingdom

• Supporting, developing and measuring quality promotions.
• Working both on the commercial and product side of the business and act as key liaison between departments to help grow Unibet Poker.
• Find innovative ways to increase active player days, reactivation and revenue across multiple segments

Aug 2013 – Jan 2015 · 1 yr 5 mos

• Bearhugpoker is a boutique financing, training and mentoring firm exclusively supporting professional on-line MTT players based in Europe.
• Managing and coaching other poker players on multiple aspects necessary to play poker professionally and profitably.
• In the area of game strategy, mental game, peak performance and life-style to increase the ROI for the firm and the efficiency of the poker players.
• Advise on recruiting new players and the work relationships with existing players.

Jan 2012 – Jan 2014 · 2 yrs

Jan 2011 – Apr 2013 · 2 yrs 3 mos

• Full-time professional poker player
• Sharkstaking was a financing and coaching organization for profitable cash game and
• SNG poker players. As player I managed to play profitably poker for the organization.