Rohan Bishnoi

Product Manager

Gurgaon, Haryana, India8 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Improved Cars24 conversion rate from 1% to 8%
Drove WheelsEye product adoption from 27% to 92%
Hands-on data analytics and UX UI design experience

Stackforce AI infers this person is a Product Manager with expertise in B2B and B2C sectors, focusing on logistics and ed-tech.

Contact

Skills

Core Skills

Product ManagementProduct StrategyUser Experience DesignMarket ResearchUser ResearchData AnalysisDigital Marketing

Other Skills

Agile MethodologiesBusiness AnalysisCritical ThinkingCross-functional Team LeadershipCustomer EngagementCustomer Relationship Management (CRM)Data AnalyticsData-driven Decision MakingFigmaGo-to-Market StrategyGoogle AnalyticsGrowth StrategiesInformation ArchitectureJiraMicrosoft Excel

About

I have 8+ years of experience in IT sector, 6 years into Product Management launching 0 to 1 products and scaling platforms in B2B & B2C domains, primarily in marketplace, logistics and ed-tech sectors. At WheelsEye as a Senior Product Manager. I am managing the products for PTL logistics marketplace, and my core responsibilities includes solving for price discovery, improving demand fulfilment and driving product adoption & user engagement on the platform. In my previous roles at Cars24 & Novatr, I was solving for user conversion and retention respectively and was managing PODs of upto 17 teammates building consumer products, internal applications and data products. A few of my core strengths are that I have hands-on data analytics skills and UX UI design experience, and have been driving execution through cross-functional leadership. And to name my key achievements, I would say: - At Cars24, I improved conversion rate from 1% to 8%, contributing in scaling the gross revenue from doing $10M monthly to $120M monthly. - At WheelsEye, I drove product adoption of PTL products from 27% to 92%, improved WAU from 40% to 62% and increased shipper onboarding from 25% to 40%.

Experience

8 yrs 2 mos

Total Experience

1 yr 7 mos

Average Tenure

2 yrs 3 mos

Current Experience

Wheelseye

Senior Product Manager

Mar 2024 – Present · 2 yrs 3 mos · Gurugram, Haryana, India · On-site

B2B PTL Logistics - PMF & GTM Strategies
◦ Defined and executed the PTL (Partial Truckload) go-to-market strategy, achieving a 40% conversion rate for new shippers by solving for price and transporter discovery.
◦ Spearheaded supply chain optimisation initiatives across 5 regional markets, improving demand fulfilment by 18% and enhancing overall operational efficiency.
◦ Developed and launched core platform products, increasing online demand adoption by 67% and boosting key user engagement metrics.
◦ Built a robust pricing engine and streamlined freight audit processes, achieving a 99.7% accuracy rate and enabling on-time invoicing for a seamless payment experience.
◦ Coordinated product operations to drive growth and user retention, improving operations SLA by 18%.

Data-driven Decision MakingProduct ManagementAgile MethodologiesCross-functional Team LeadershipPricing StrategyProduct Strategy

Novatr (previously oneistox)

Senior Product Manager

Sep 2022 – Jan 2024 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

B2C Ed-tech - User Success & Experience
Led the development learner and mentor products, improving course completion rates by 53% and supporting the launch of new product lines.
Built an immersive learning platform, solving for user time management challenges and increasing user engagement by 22% through intuitive design and content delivery.
Improved product positioning and optimised demand acquisition products (website & blog site), resulting in a 40% growth in qualified customer leads.

User Experience Design (UED)Product DevelopmentData AnalyticsCustomer EngagementProduct ManagementUser Experience Design

Cars24

Product Manager

Sep 2019 – Mar 2022 · 2 yrs 6 mos · Gurugram, Haryana, India

B2C eCommerce - PMF & GTM Strategies
C2C marketplace - Demand Growth & Sales Productivity
Solved for product-market fit and drove product-led sales strategies, improving buyer conversion rate from 1% to 8% through strategic product interventions.
Built and deployed ML-based tools, introducing a personalised recommendation engine and a buyer prioritisation model, nurturing lead quality and operations efficiency.
Facilitated sales enablement by building a comprehensive lead management system, increasing agent productivity by 90% through streamlined tracking and automation.
Coordinated customer support by implementing voice and chat solutions (CRM and chatbot), increasing CSAT from 3.1 to 4.4 and enabling self-serve flows.
Optimised the checkout flow for booking completion, enhancing user experience and reducing abandonment rates.

Product ManagementData AnalysisMarket ResearchCustomer Relationship Management (CRM)Product Strategy

Ola electric mobility pvt. ltd.

UX Researcher

Aug 2018 – Sep 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India

B2C Automobile - Market Research & Product Research
Assisted in building Product-Market Fit (PMF) and Go-to-Market (GTM) strategies by providing critical industrial and on-ground research insights for new product initiatives.
Conducted extensive user and market research to identify user preferences, pain points, and key purchase decision factors, informing product development roadmaps.
Studied Indian and global markets to understand the competitive landscape and policy frameworks, contributing to strategic planning.

Market ResearchUser ResearchStrategic Planning

Iquanti, inc.

Data Analyst

Jul 2016 – Jul 2017 · 1 yr · Bengaluru Area, India

B2B Digital Marketing Consulting - Organic Marketing Channel Growth & User Engagement
Provided digital marketing consultancy to Fortune 500 clients, leading to a 30% increase in organic traffic visits through data-driven strategies.
Managed blog content recommendations and navigation structures, increasing user engagement by 20% through optimised information architecture.

Data AnalysisDigital MarketingBusiness Analysis