Mar 2025 – Present · 1 yr 3 mos · Singapore · On-site

Jan 2024 – Mar 2025 · 1 yr 2 mos · Singapore · Hybrid

• Overall ownership of Field Marketing, Partner Marketing and the MDR/SDR functions across all of APAC.
• Instilled a culture of impact and accountability. Empowered the team to embrace a data-driven mindset, equipping them with the tools and coaching that elevated us to being strategic partners to sales and product.
• Helped APAC achieve double-digit growth YoY
• Generated 29% of Net New ACV revenue & 43% Pipeline from marketing sourced programs
• 103% increase in Sales Qualified Opportunities YoY by stronger alignment with sales led; improved lead conversion rates from 19% to 27%;
• Created hyper-targeted programs leveraging strong customer understanding, business requirement and internal resource alignment
• Created 15 new customer case studies / references with detailed business benefits; 6 more underway
• Helped Global Digital, Partner Marketing and Campaigns teams understand real customer feedback to create a culture of collaboration.
• Developed and mentored a high-performance team with clarity of objectives, impact orientation and consistently raised the bar to make work meaningful and fun

Jan 2023 – Dec 2023 · 11 mos · Singapore

Nov 2022 – Dec 2023 · 1 yr 1 mo · Singapore

Jan 2021 – Nov 2022 · 1 yr 10 mos · Singapore

• As the Director of Marketing for APJ, I was responsible for defining our marketing strategy and creating actionable marketing plans for revenue generation through integrated digital marketing, content marketing and field marketing, aligned to business and GTM objectives.
• This included :
• Own demand generation campaigns with a focus on pipeline contribution
• Create local campaigns and/or localize and implement global programs.
• Track and report ROI on Marketing campaigns for APAC
• Deliver MQLs at scale with a consistent frequency
• Ensure impact by improving email open rates / CTR
• Execution of lead generation campaigns, utilizing a mix of online and offline techniques.
• Identify offers to support buyer journeys including marketing content for programs
• Leverage surge scores to specifically target accounts based on their digital footprint
• Develop nurture programs to increase and accelerate the quality of leads
• Lead life cycle management and integration with inside sales
• Digital Marketing – Responsible for Contextual Programmatic Advertising, Organic and Paid Search, Retargeting, Email, Nurture Campaigns, Content Syndication, Webinars, Paid Social and High Quality Lead acquisition campaigns
• Thought leadership and Content Marketing
• Buyer journey mapping with required content types and formats.
• Manage key stakeholder relationships across Sales, GTM, Inside Sales, Global and Regional Marketing
• Some of the products I marketed are:
• Unity (Customer Data Platform),
• CrowdTwist (Loyalty Marketing),
• Moat (Measurement),
• Grapeshot (Contextual Intelligence),
• OnRamp (Automated Data Enrichment)
• Bluekai (DMP),
• Eloqua (Marketing Automation),
• Responsys (Marketing Automation),
• Maxymiser (Personalisation and Testing),
• Infinity (Behavioural Intelligence),
• Rightnow (Customer Service),
• Fusion Sales (Sales force Automation),
• CX Commerce,
• Oracle Digital Assistant (Conversational AI and Chatbots) and so many more :)

Feb 2020 – Nov 2022 · 2 yrs 9 mos · Singapore

Jan 2019 – Mar 2020 · 1 yr 2 mos · Singapore

May 2018 – Jan 2019 · 8 mos · Singapore

Nov 2017 – May 2018 · 6 mos · Singapore

Sep 2013 – Nov 2017 · 4 yrs 2 mos

• Overall ownership of all aspects of Marketing across Land, Adopt and Expand stages of customer journey.
• Regional Demand Generation across APAC
• Account based marketing programs for large enterprises and Installed Base
• Online Marketing / Digital Marketing
• Inbound Marketing - Customer focused Content Strategy, Organic SEO, Educative Webinars, Social Media
• Outbound Marketing - Event led face-to-face engagement, Advertising campaign development
• Marketing Automation; Regional champion for Eloqua implementation
• Marketing / Sales alignment
• End-to-end Creative Campaign Development & Management
• Lead Life-cycle Management
• Sales Enablement

May 2011 – Sep 2013 · 2 yrs 4 mos

• Responsible for the launch of Dimension Data's Cloud Services in partnership with India's largest Public Sector Telco, BSNL
• Responsible for the design, deployment and implementation of strategic marketing plans
• Accountable for tactical marketing efforts for all Cloud Services
• Driving the go-to-market strategy with specific responsibility for the positioning, value proposition, segmentation, targeting, and client contact strategies
• Build and manage the corporate identity across media types
• Accountable for the marketing, marcom, advertising, social media, lead generation and sales collateral.
• Develop marcom strategy (demand generation, relationships and customer satisfaction) that drives measureable business results
• Responsible for the PR, Analyst and Media Relations
• Responsible for all media planning and buying spanning across print and online.
• Account based marketing programs for Government departments and PSUs
• Conceptualised, owned and managed www.bsnlcloud.com - Information Architecture, Site Design and UX, Selection of CMS, Content, Performance, Site Analytics, Inbound Query and Lead Management
• Plan and execute all SEO / Organic Search and SEM specific online campaigns

May 2009 – May 2011 · 2 yrs

• Created and executed custom marketing campaign ideas for tech marketers across print media, online platforms, digital advertising and events, with the purpose of helping tech companies bridge the gap between their demand generation targets and information needs of CIOs/IT decision makers and Influencers.
• Managed a team of Marketers, Editors, Designers, Media Planners and Digital Ops specialists
• Managed a fully independent custom publishing team including marketing, editorial, design, and event production functions.
• Setup the entire digital campaigns framework and operating models in an intelligent, scalable manner so as to deliver outcomes expected by Marketers abd their sales stakeholders.
• Contributed to over 50% of annual revenues from this division alone.

Oct 2008 – May 2011 · 2 yrs 7 mos

• Helped enterprise technology marketers achieve their overall marketing objectives with innovative integrated marketing programmes, content marketing initiatives and targeted campaigns across print media, online media and face to face events.
• Started and led the custom marketing solutions division for CIO / IDG and was specifically responsible for Content Marketing, Marketing Strategy, Marcom, CIO Events, Online Lead Generation campaigns, Print and Digital Media Sales.
• Owned the marketing for IDG's consumer technology brand, PC World.
• As a special project, I led the design and setup of Salesforce implementation for sales force automation.

May 2003 – Sep 2008 · 5 yrs 4 mos · Bengaluru Area, India

• Responsible for the overall profitability. Led a 30+ member team profitably YoY. Credited with business growth, strategic direction and innovation in media product and services portfolio.
• Drove business expansion by increasing revenue streams and broadening the product portfolio across Print Media, Online/Digital Media and Events and Services.
• Diversified business to four vertical markets from one with four distinct brands and product groups:
• 1. DreamHomes - Real Estate,
• 2. Travelscape - Leisure Travel & Holidays,
• 3. 'Study in' series - Education and
• 4. DreamJobs - Employment.
• Important contribution in - building, leading and managing teams across departments like Media Sales, Marketing, Editorial, Audience Development and Distribution, HR, Operations and Finance.
• Extensive experience in planning and execution of Integrated marketing campaigns spanning ATL/ BTL activities including Radio, TV, Outdoor advertising.

May 2003 – Sep 2008 · 5 yrs 4 mos · Bengaluru, Karnataka, India

• Responsible for the launch and smooth functioning of Bangalore’s first and only monthly real estate magazine, Dream Homes.
• Managed all aspects of the business from marketing, media sales, editorial / advertorial content, design, distribution and copy sales, readership development, and subscription growth.
• Leveraged a host of focused marketing initiatives to directly contribute to sales pipeline build.
• Extensively used content marketing and intelligent zero-budget marketing initiatives for creating market awareness in a B2C environment to drive readership and subscription growth and a B2B environment for advertiser awareness and revenue growth.