May 2021 – Feb 2024 · 2 yrs 9 mos · Noida, Uttar Pradesh, India · On-site

• Responsible for all end to end consumer and customer journeys on Magicbricks.
• Teams handled included
• 1) Core Product Org for existing products - Product, UI, UX, Insights
• 2) SEO, Content and Data teams for Organic traffic
• 3) Customer success for enterprise customers
• 4) Innovations team - New Product development for B2B (Builders) like Site Visits and B2C (iApprove, Home Loan, Packers & Movers, Home Interiors)
• 5) Sales to B2C - end consumers (Buyers, Sellers, Renters of real estate)

Sep 2018 – May 2021 · 2 yrs 8 mos · New Delhi Area, India

• We are the only platform which can legally read WhatsApp & Telegram messages.
• Also we are able to read & write data into different websites with Distributed Computing where we neither use APIs not run any Crawlers from our Servers.
• Using both these capabilities we match
• Buyers on any Real estate Website or offline broker
• with
• Sellers on any other different Real Estate website or any other different offline broker.
• Real Estate Data Switch and SaaS platform.
• The platform matches the 2 people. Neither do the Buyer, Seller nor do the websites need to do anything different. The buyer and seller also need not register on MultiplyMyLeads.
• We make the industry and its core participants more efficient. It provides custom CRM & LMS to Brokers & Builders. The highlight - unlike products which require marketing spends to change behaviour, this platform works with ZERO change in existing behaviour of any of the participants.
• 2nd Product - LoanAlexa.com
• The most diverse portfolio of Home Loans. More options than PaisaBazaar or BankBazaar.
• Custom products like
• Loans with Half Yearly Payment instead of EMI where income is seasonal.
• EMIs which increase with Promotion/ Salary increases and Decrease on Income reduction
• Loan Principal Holiday for 10-15 years - Zero Repayment of Principal.
• No ITR, Low ITR, Cash Salary Profiles
• Loans for Properties without Plan / Permission
• Loans for Properties in Demolition List / Apartments in Gram Panchayat / Lal Dora Areas

Sep 2014 – Sep 2018 · 4 yrs · Gurgaon, India · On-site

• Setup & Scaled the Ecom piece for Walmart B2B cash & carry operations - BestPrice.
• Ecom & Assisted Ecom at 300 Mn $ (2350 Crores) contributed to 55% of Walmart India Sales.
• This was done through 22 Stores/Dark stores and over 1200 people involved in the Operations.
• The reach of the physical stores has been extended through multiple channels - web (BestPrice.in), Customer Facing App, Sales Team App, Personalized IVR based ordering and very soon ChatBots also.
• Walmart Cash & Carry operations compete with Reliance Retail, Metro AG, Bookers and Dmart. On the B2B online space AmazonBusiness, Udaan.com ShopX are some of the competing players.
• Ran an EBIT positive Ecom business for Walmart, the first & only country to be EBIT positive on Ecom across the 29 countries where Walmart operates. This was done by rewriting everything you experience in conventional B2C ecom.
• Also lead personalized analytics driven marketing for offline stores also.
• Managed teams across Product, Tech, Operations, Sales and Marketing.
• Reported into COO & Country President depending on business evolution.

Jul 2013 – Aug 2014 · 1 yr 1 mo · Gurgaon, India

• Lead a team across Sourcing/Supply, Sales, Operations, Marketing, Product & Technology. Yatra competes against domestic OTAs like MakeMyTrip, ClearTrip, Ezeego1 and also large international players like Trivago, Booking.com, Agoda, Expedia etc.
• Role encompasses the following areas
• 1) Product Management & Technology roadmap
• 2) Revenue & Yield Management with Custom Pricing for different brands(Travelguru vs Yatra) channels, customers and platforms.
• 3) Marketing - Offline, SEO, SEM,
• This includes managing relationship with multiple Metas like TripAdvisor, HolidayIQ, Kayak, Trivago, HotelsCombined, Wego, Google HPA etc.
• 4) Dynamic Online Campaign management to optimize between wholesale & retail and within retail which brand to advertise or if both brands have to be advertised.
• 5) Supply & Sourcing of 16500 + Hotels for multiple front end sales platforms
• Online OTA - Yatra and TravelGuru.com
• B2B supply to
• International players like Expedia, Travelport, Thomas Cook, Tui,
• Domestic players like GoIbibo, Via.com, Ezeego1, SOTC
• Travel Management companies - Kuoni, FCM, Uniglobe
• 14000 + Independent Travel Agents
• Corporate Sales via Intech solutions
• Holiday packages

Apr 2010 – Jun 2013 · 3 yrs 2 mos · Noida Area, India

• Undertook range of product, sales & marketing & technology initiatives to grow Jeevansathi to become the 2nd largest player in the Indian Matrimonial space.
• Ran the business P&L by leading cross functional team.
• Key functions were - Analytics, Product Development, Technology, QA, Design & UI, SEO, Brand Marketing, Online Marketing, Social Media, PR, Retail Sales, Call Center Sales, Operations, Customer Service, Activation and Acquisition. Key aspect is to drive a common vision and align all these teams to work towards delivering a common objective.
• Jeevansathi which is part of Info Edge group.
• As part of the strategic management team,I also oversaw annual plans for key group sites like Naukri.com, NaukriGulf, 99acres.com, Shiksha.com, Zomato.com, PolicyBazaar.com, etc)

Jan 2007 – Mar 2010 · 3 yrs 2 mos · Noida Area, India

• Pioneer and creator of many of the process which Flipkart.com, Amazon.in and Snapdeal.com went on to adopt.
• Developing the E-Commerce website – HomeShop18.com – Design, UI, Payment Engine
• Developing the core processes - Order taking, Order fulfillment, COD, Last Mile delivery, Accounts reconciliation with courier partners, vendors on marketplace etc.
• On the TV Channel
• Lead Marketing and Corp Comm
• Lead Distribution via Cable Operators and DTH
• Bringing top Brands on board via AFP models.
• Retail Analytics measures of GIMROF equivalent which we optimized for Gross Margin per Minute of Airtime to optimize merchandising.
• At the time of leaving HomeShop18.com was among the top 5 sites ecom platforms with just Flipkart, Amazon, Snapdeal, Myntra being ahead of it.

Sep 2001 – Jan 2006 · 4 yrs 4 mos

• Brand Activation - Bringing alive brand proposition in an engaging and interactive manner for the consumer across Red Label, Taaza, Bru brands.
• Product Launches - New Category development and launch - Brooke Bond Taj Mahal tea
• Sales Process Development - Sales roll out of new category launch for HLL (HUL)

Sep 2001 – Dec 2003 · 2 yrs 3 mos

• Responsible for the growth of beverages business in Punjab, HP, J&K
• Launching confectionery category under the Max brand.
• Activation Plans to generate increased offtakes at key accounts/ cities.
• Led a team of 42 people with responsibility for their training, development and performance.

Sep 2000 – Sep 2001 · 1 yr

• On roles of Technopak consulting but seconded to work on Project Sangam for Hindustan Unilever.
• This was India's first Grocery Ecom venture launched as a pilot in Thane city. Think BigBasket/ Amazon Fresh a good 12-14 years before them.
• Sangam became Thane city's largest retailer in the process but Unilever had to sell of the venture due to channel conflict.
• Retail Consulting - Category Management, Store Layout planning, Distribution Centre modelling, Inventory Planning, Process for Footfall generation and increasing average bill size.

Mar 1998 – Sep 2000 · 2 yrs 6 mos · Bangalore, New Delhi

• Sales In Karnataka, North East (Assam), Delhi
• Brand Manager - Vatika hair oil
• STP for Vatika Lite
• Communication campaigns including the first introduction of the Henna, Amla Lemon RTBs which are being used till now - 20 yrs since launch of the campaign.