May 2024 – Feb 2025 · 9 mos · Bengaluru, Karnataka, India · Remote

• Launched the footwear brand Haabroo for the US and UK markets, establishing the
• E-commerce platform/online store (Haabroo.com: Mweb+Dweb) leveraging WordPress's Woo-commerce platform to enable customer purchases.
• Listed 25+ categories & 300+ items other than footwear for Men, women & kids on the website along with led the integration of Stripe as a payment gateway.
• Successfully delivered 100+ orders in 2 months (AOV ~30 USD/ INR ~2400/-)

Dec 2021 – Apr 2024 · 2 yrs 4 mos · Bengaluru, Karnataka, India · On-site

• Launched and managed BYJU’s e-commerce platform (shop.byjus.com), achieving ~₹1 crore in monthly revenue and ~500K MAU within 3 months(post launch).
• Optimized top-of-funnel experiences (Homepage, PLP, PDP), improving product discovery and selection, leading to a 15% boost in sales conversion rates through A/B testing, and feature iteration.
• Designed AdTech capabilities(0-1) for contextual ad targeting on the web, scaled it to ~1B impressions per month along with system stability. Improved product/ feature discovery by ~20%.
• Successfully managed BTLA (Byju's the learning app) onboarding with ~130k daily installs
• & ~250k DAU, achieving a ~10% improvement in APP onboarding success.
• Led Web(Byjus.com, ~60M MAU) yearly product roadmap for growth & engagement, to improve the learning companionship.
• Spearheaded Clevertap CRM integration on the BTLA app, overseeing data flow and
• mapping between the BYJU's app and Clevertap using Firebase Remote Config. Managed
• ~2 billion monthly app event(analytics) data points for targeted campaign setups.
• Managed APP & WEB lead/data pipelines(Vol. 400k+ leads monthly) and data ingestion to
• Leadsquared and snowflake for visualisation and reporting.

Oct 2017 – Dec 2021 · 4 yrs 2 mos · Bengaluru Area, India

Aug 2015 – Sep 2017 · 2 yrs 1 mo · Bengaluru Area, India

• Key responsibilities:
• Solutioned around drop in pre long weekend hotel bookings. Lifted the same by 20% by implementing suggested/similar destinations feature.
• Introduced behavioral targeting based on existing HolidayIQ traveller’s legacy data which lifted the travel leads & hotel bookings on weekends by 9% & 14% respectively.
• Responsible for devising data driven strategies to solve critical business problems related to marketing ,sales & product. Analyze which channel is more efficient for App downloads & App Engagement.
• Hypothesis building/testing: Conducted A/B testing to justify implementation of video reviews (new feature) over text reviews on hotel detail page.
• Responsible for tracking and improving metrics such as no. of reviews,users,app downloads,leads,clicks and uninstalls with business Dashboard (Daily,Weekly & Monthly)
• Implemented various analytical techniques such as segmentation, churn analysis, cohort analysis which helped marketing team to properly target users through campaigns.

Jun 2014 – Jun 2015 · 1 yr · Bengaluru Area, India

• Key responsibilities:
• Supported the analytics needs of business by analyzing data from multiple sources including the external data from the clients
• Done system analysis including SQL query writing for adhoc request and source system data mapping
• Analyzed the subject areas w.r.t the Business & Clients needs and design of business model as per the requirement and involved in assess the business models and their integration with the latest and required technology. Create dashboards by pulling data from different data sources and reports for presentations to the client and CFO.
• Worked as an interface between Production team and Development team to develop a data warehouse.
• Mapped different queues and functions based on Business requirements.
• Contributed to improvements in processes (technical or business) used by analysts.
• Worked closely with product manager, Business Partner and Business Subject Matter Expert(s) in the definition, testing, training, implementation, and support of functional requirements.
• Participate in daily stand-up meetings with both Technology and Business Partners to facilitate the understanding, clarification, and implementation of requirements.
• Plan related documentation, user guides and instruction for entire operation of system.
• Project 1:
• Title: Assurant Information Management Tool–
• Client: Assurant
• Project Description:
• This is an Information management tool developed in HTML and VB scripting (Scripting) with Mysql/ SqlServer (Database) which contains all the information related to Operational data into a single database.
• Tool used for the following purpose:
• Global BI Analytics for Operational and Financial data.
• Cross Functional Analytics.
• Reporting.

Jan 2013 – Jun 2014 · 1 yr 5 mos · Bengaluru Area, India

• Key responsibilities:
• Assigned to the team which designs CRM Strategy for one of the world’s leading FMCG brand
• Being an integral part of analytics team, I have been responsible for handling end to end analytics driven CRM consulting for 5 major geographies of the world’s largest restaurant company.
• Preparing Adhoc based on product and customer analysis, designing KPI’s, monthly Dashboards
• Scrutinizing the evolved Capillary Import Framework and reducing the errors/bugs further
• Managing the huge Database of around 1.5 crore effectively
• Part of the Team which won Best Team Award in Analytics Department