ROOPALI DAYAL — Product Manager

I transform communication into clarity, connection and trust. I am a Marketing & Corporate Communications leader with 16+ years of experience across Banking, Financial Services and Pharma, building strategic communication frameworks that strengthen brand reputation, stakeholder trust and customer engagement. My experience spans Marketing Communications, Corporate Communications, Brand Strategy, Leadership Communication, Internal & External Communications and Stakeholder Engagement, enabling organizations to translate complex business priorities into clear, compelling narratives for customers, employees, partners and CXO stakeholders. Over the years, I have led high-impact brand and communication initiatives across B2C and B2B environments, helping organizations strengthen brand identity, build credibility and support large-scale business transformation. At Fincare Small Finance Bank, I played a key role in the Fincare–AU Bank merger, driving the communication strategy and rebranding of multiple customer-facing assets — including welcome kits, debit cards, cheque books, statements, in-app messaging and branch communication — ensuring a seamless transition across touchpoints. My work sits at the intersection of brand strategy, reputation management and leadership communication, where I partner closely with Product, Digital, CX, IT, Operations and senior leadership teams to design integrated marketing and corporate communications strategies that deliver measurable business impact. I am particularly passionate about building authentic brand narratives and communication ecosystems that deepen customer trust, strengthen stakeholder relationships and elevate corporate reputation. Having worked across high-growth and transformation-led environments, I bring a blend of strategic thinking, storytelling, cross-functional collaboration and execution excellence. I thrive in environments where communication plays a central role in shaping brand perception, driving engagement and supporting organizational transformation. I am open to leadership roles in Marketing Communications, Corporate Communications, Brand Strategy and Reputation Management. Core Expertise: • Marketing Communications • Corporate Communications • Brand Strategy • Reputation Management • Leadership Communication • CXO Communication • Stakeholder Communication • Internal Communications • External Communications • Brand Transformation • Customer Communication • Strategic Content & Brand Narratives

Stackforce AI infers this person is a seasoned Marketing and Corporate Communications leader in the Fintech and Pharma industries.

Location: Mumbai, Maharashtra, India

Experience: 14 yrs 9 mos

Skills

Marketing Communications
Corporate Communications
Brand Strategy

Career Highlights

16+ years in Marketing & Corporate Communications
Led high-impact brand transformation initiatives
Expert in building authentic brand narratives

Work Experience

AU SMALL FINANCE BANK

Assistant Vice President - Product Marketing (1 yr 8 mos)

Deputy General Manager- Marketing Communications| Fincare unit (3 mos)

Fincare Small Finance Bank

Division Manager - Marketing Communications (2 yrs)

Accutest Research Laboratories (I) Pvt. Ltd.

Manager Corporate Strategy & Marketing Communications (10 yrs 9 mos)

Claris Lifesciences Limited

EXECUTIVE – BUSINESS SUPPORT (3 yrs 2 mos)

Education

PGDBM at BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)

Post Graduate course in Digital Marketing at ITM Group of Institutions

Bachelor of Engineering (BE) at Nirma University

ROOPALI DAYAL

Product Manager

Mumbai, Maharashtra, India14 yrs 9 mos experience

Highly Stable

Key Highlights

16+ years in Marketing & Corporate Communications
Led high-impact brand transformation initiatives
Expert in building authentic brand narratives

Stackforce AI infers this person is a seasoned Marketing and Corporate Communications leader in the Fintech and Pharma industries.

Contact

Skills

Core Skills

Marketing CommunicationsCorporate CommunicationsBrand Strategy

Other Skills

Marketing Campaign ManagementIntegrated Marketing CommunicationBrand DevelopmentTrade ShowsContent StrategyStakeholder ManagementCrisis CommunicationsEmployer BrandingEmployee EngagementCXO level engagementVendor ManagementCreative DirectionMulti-agency WorkingCross-functional Team LeadershipMulti-Channel Marketing

About

Experience

14 yrs 9 mos

Total Experience

6 yrs 4 mos

Average Tenure

1 yr 11 mos

Current Experience

Au small finance bank

2 roles

Assistant Vice President - Product Marketing

Sep 2024 – Present · 1 yr 8 mos

Marketing & Corporate Communications | Brand Strategy | Customer Communication
Led strategic marketing and corporate communications initiatives to strengthen brand visibility, customer engagement and digital adoption across AU Small Finance Bank’s customer ecosystem.
Led the end-to-end content and creative strategy for the AU0101 Mobile App, designing integrated marketing communications that strengthened brand presence and enhanced in-app customer engagement across key banking journeys.
Drove a 33% growth in UPI bill payment registrations through a targeted push-notification and customer communication campaign — delivering the highest surge in engagement since the app’s launch.
Developed and executed strategic digital communication campaigns for Safe Banking, Forex and Trade Finance, improving customer awareness and accelerating adoption of priority financial products.
Directed pan-India ATM and digital screen branding initiatives, ensuring consistent brand communication and customer experience across high-visibility physical and digital touchpoints.
Led customer communication strategy for ETB Savings Account marketing, strengthening engagement, improving product stickiness and supporting retention initiatives.
Partnered closely with CX, Product and Digital teams to translate product insights into targeted marketing communications and creative assets, strengthening app-led customer journeys and customer engagement.

Marketing Campaign ManagementIntegrated Marketing CommunicationMarketing CommunicationsCorporate Communications

Deputy General Manager- Marketing Communications| Fincare unit

Jun 2024 – Sep 2024 · 3 mos

Marketing & Corporate Communications | Brand Strategy | Transformation Communication
Led strategic marketing and corporate communications for the Fincare–AU Bank merger, driving large-scale change communication, brand transition and stakeholder engagement across the organization.
Led end-to-end internal and external communication strategy for the Fincare-AU Bank merger, ensuring consistent messaging and seamless communication across employees, customers and 1,000+ branch touchpoints nationwide.
Directed the enterprise-wide brand transition and rebranding program, overseeing the redesign and rollout of customer-facing assets including welcome kits, debit cards, cheque books, passbooks, account statements, digital screens and branch branding - delivering zero-error execution under aggressive integration timelines.
Partnered with cross-functional leadership across IT, FIS, Product, Operations, Legal, Risk, CX and Creative teams to drive integrated change communication during core banking system migration and brand integration.
Designed and executed leadership communication, internal communications and employer branding campaigns, strengthening employee alignment, motivation and adoption throughout the transformation journey.
Built structured stakeholder communication frameworks to support the merger transition, ensuring clarity, trust and engagement among employees, customers and operational teams.
Recognized with a double promotion and leadership acknowledgement for delivering high-impact brand transformation, communication strategy and cost optimization initiatives during the merger integration.

Marketing Campaign ManagementBrand DevelopmentCorporate CommunicationsBrand Strategy

Fincare small finance bank

Division Manager - Marketing Communications

Jun 2022 – Jun 2024 · 2 yrs · Bengaluru, Karnataka, India

Marketing Campaign ManagementIntegrated Marketing Communication

Accutest research laboratories (i) pvt. ltd.

Manager Corporate Strategy & Marketing Communications

Mar 2011 – Dec 2021 · 10 yrs 9 mos · Navi Mumbai

Marketing & Brand Communications
Led end-to-end development of marketing collaterals — corporate presentations, brochures, print ads, digital creatives, direct mailers and press releases across BA/BE, Clinical Trials and Biologics.
Directed content and creative for the corporate website, simplifying scientific/service information for diverse audiences (clients, investigators, regulators, investors).
Wrote and edited content for internal and external communication — newsletters, brochures, scientific event materials and leadership messages.
Managed creative agencies for design, production and branding of ads, flyers, display materials and corporate identity assets.
Coordinated stall design, vendor management and content for industry events/exhibitions (e.g., CPHI), ensuring strong brand visibility.
Supported digital marketing and PR initiatives, promoting milestones, study wins and corporate announcements.
Developed content for award nominations, strengthening organisational visibility in the CRO/pharma ecosystem.
Corporate Strategy & Business Intelligence
Collaborated with Sales, BD and HODs on market strategy, competitive positioning and service-line opportunities.
Conducted data analysis and revenue modelling to support forecasting, budgeting and senior leadership decision-making.
Managed project-level costing data to aid turnover projections, profitability assessment and pricing decisions.
Delivered performance, cost and efficiency analyses to optimize business processes and operational KPIs.
Prepared consolidated business reports for management and investors, highlighting BD performance, market trends and growth insights.
Supported sales target-setting and achievement tracking through trend analysis and monthly/quarterly reviews.
Contributed to process improvement and implementation of better project management practices.

Marketing Campaign ManagementTrade Shows

Claris lifesciences limited

EXECUTIVE – BUSINESS SUPPORT

Apr 2006 – Jun 2009 · 3 yrs 2 mos · Ahmedabad Area, India

Marketing & Brand Communication (Xcelris Labs)
Supported ATL/BTL marketing activities, event participation and stall management for key pharma exhibitions.
Developed concepts and wrote content for print/electronic ads, brochures and promotional materials.
Coordinated with creative studios and internal teams for design, branding, and production of marketing assets.
Managed internal and external branding activities, corporate gifting, and website updates.
Regulatory Affairs – Europe (Claris Lifesciences)
Coordinated dossier preparation for European submissions (MRP, DCP, National procedures) by liaising with NPD, QA, QC, and technical teams.
Interacted with regulatory partners and agencies for dossier submission and query resolution.
Managed variation filings, approval processes, and post-approval compliance for sterile injectable products.
Process Excellence / Lean (Management Trainee)
Conducted throughput, productivity, and process analyses across multiple manufacturing units to identify optimization opportunities.
Evaluated critical process parameters and proposed corrective actions to minimize deviations and improve operational efficiency.
Performed method and motion studies for production teams to improve workflows and reduce cycle time.
Supported implementation of Lean and Six Sigma concepts (5S, VA–NVA analysis) to enhance productivity and reduce non-value activities.