R

Roshan Flora

Digital Marketing Specialist

Pune, Maharashtra, India6 yrs 7 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Achieved 5x rise in website footfall through SEO content.
  • Conducted drone training for over 300 individuals in 12 months.
  • Instrumental in taking a startup public with oversubscribed IPO.
Stackforce AI infers this person is a Digital Marketing and Business Development professional in the Aerospace and Industrial Software sectors.

Contact

Skills

Core Skills

Digital MarketingEvent ManagementBusiness DevelopmentTraining Management

Other Skills

AI PromptingAnalytical SkillsArtificial Intelligence (AI)BloggerBusiness-to-Business (B2B)CanvaCase StudiesChatGPTCommunicationContent ManagementContent MarketingCross-functional CoordinationE-commerceEarly-stage StartupsEmail Marketing

About

I am a digital marketing, business development, and sales professional with a strong track record of driving growth and achieving results in the technology and renewable energy industries. Currently I am working as a Marketing Coordinator at PolyWorks India. Previously, I have served as the Digital Marketing, Business Development, and Sales Manager at DroneAcharya Aerial Innovations Ltd, where I had been instrumental in building a team of 70+ members and expanding our operations nationally and internationally. I joined the start-up as the 5th employee and played a significant role in taking the company public with a record 243.70 times oversubscribed IPO within the first two years of operations. With a keen understanding of the digital landscape and expertise in SEO, content creation, and social media marketing, I have successfully generated 5000+ words of website SEO content, resulting in a 5x rise in website footfall. I have also set up efficient processes for business and sales activities, mentored new team members, and collaborated with multiple stakeholders to offer innovative UAV solutions to high-profile clientele. In addition to my digital marketing skills, I have a proven ability to drive sales and achieve targets. Through consistent cold calling and follow-ups, I achieved a milestone of conducting drone-based trainings for 300+ individuals within 12 months of inception. I have also co-ordinated with business teams in EU, Central Asia, and MEA for pitching industrial drone offerings and setting SMART KPIs to achieve monthly targets. My strategic partnerships with institutes and businesses have resulted in the setup of drone training franchise models and drone Centres of Excellence (CoE) across the country. Prior to my current role, I worked as a Content Marketing Executive at Techture Structures Pvt Ltd, where I generated quality content for marketing brochures and managed multiple content channels for planBIM, a BIM Management app. I also have experience in operations, having served as an Operations Assistant at Sewagram Solar Pvt Ltd, where I conducted surveys for solar radiation and wind speeds, developed net metering systems, and executed end-to-end cycles from pre-sales documentation to equipment installation. With my comprehensive skill set in digital marketing, business development, sales, and operations, I have a proven ability to drive growth, build strong business relationships, and achieve results. I am passionate about leveraging technology and innovation to create positive impact and drive success for organisations.

Experience

6 yrs 7 mos
Total Experience
1 yr 7 mos
Average Tenure
2 yrs 8 mos
Current Experience

Polyworks india

Marketing Coordinator

Oct 2023Present · 2 yrs 8 mos · Hybrid

  • Marketing Coordinator with hands‑on experience delivering B2B events and trade shows, leading employer branding campaigns, and coordinating multi‑stakeholder marketing programs for an industrial software brand. Proven success managing vendors, budgets, and contracts, driving email campaigns and collateral creation, and supporting partnerships and a global website rollout to elevate brand presence and pipeline engagement.
  • Core Competencies
  • Events & Tradeshows: Event planning, booth design coordination, logistics & on‑site ops, vendor/venue management, post‑event follow‑up.
  • Branding & Campaigns: Employer branding, creative asset coordination, PR & content development, social amplification.
  • Partnerships & Co‑Marketing: C4i4 Lab membership & training coordination; High QA webinar collaboration support.
  • Digital & Email Marketing: Email campaign coordination, HTML proof reviews, lists & templates (Pardot), basic reporting.
  • Commercial & Ops: Negotiations, POs & invoices, TDS confirmations, budget adherence, stakeholder management.
  • Web & Agency Coordination: New website launch alignment, ad redirections, cross‑regional scheduling & reviews.
  • Tools: Salesforce CRM, Pardot (MCAE), Microsoft 365 (PowerPoint, Excel, Word), Microsoft Teams.
Website UpdatingMarketing Budget ManagementMedia TrendsMedia PlanningInternational RelationsPress Releases+27

Droneacharya aerial innovations

3 roles

Asst. Manager - Sales, Digital Marketing & Business Development

Promoted

Oct 2021Oct 2023 · 2 yrs · Pune, Maharashtra, India

  • DroneAcharya Aerial Innovations is an enterprise drone solutions company, based out of Pune, India. Specialising in Drone & GIS services across multiple domains around the globe, we believe in training the next generation for becoming extremely skilled in the UAV + Geospatial industry.
Business DevelopmentInternational RelationsPress ReleasesVendor ManagementTender SubmissionsCross-functional Coordination+7

Digital Marketing and Business Development Executive

Jul 2021Sep 2021 · 2 mos · Pune, Maharashtra, India

Canva

Digital Marketing Intern

Apr 2021Jun 2021 · 2 mos · Pune, Maharashtra, India

Canva

Techture

Content Writer

Jun 2019Jun 2020 · 1 yr · Nagpur, Maharashtra, India

  • Managed a blog post website for the product viz. planBIM which is a service based BIM Management app that helps augment various BIM processes on the app itself
  • Maintained social handles such as Facebook, LinkedIn and Instagram for planBIM and Techture, thus maintaining a presence on social media
  • Design content for various auspicious occasions to post on the company's LinkedIn, Facebook and Instagram handle
  • Generate Help Articles for the planBIM app using Intercom, guiding new users towards the tips and tricks of efficiently using the app
  • Design Help Article pictorial content with the help of Figma illustrator for a better and easier understanding of planBIM’s workings
  • Jot down test cases for the planBIM app using Freshworks' project management software, called Freshrelease which in turn helped the project management team lead useful test cases for the app
  • Develop a white paper for describing the workings and philosophy of the planBIM app
  • Work with the planBIM development team to publish the description and specified details of each version update, to help users notice these updates easily
  • Proofread content of outbound brochures for grammatical and spelling errors
Canva

Sewagram solar

Operations Assistant

Apr 2018Mar 2019 · 11 mos · Nagpur, Maharashtra, India

  • Surveying the installation site for solar radiation and wind speeds along with taking into consideration the amount of shadows being cast due to the surrounding trees or buildings
  • Negotiating prices of the system being installed and presenting the quoted amount to the customer
  • Installation of the WindStream Hybrid SolarMill System

Education

Yeshwantrao Chavan College of Engineering, Nagpur

Bachelor's degree — Telecommunications Engineering

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