Roshan Jha

Digital Marketing Specialist

Delhi, India13 yrs experience

Highly StableAI Enabled

Key Highlights

Over ten years of experience in digital marketing.
Expertise in marketing automation and user engagement.
Proven track record in driving user growth and retention.

Stackforce AI infers this person is a MarTech expert with a strong focus on user engagement and lifecycle marketing.

Contact

Skills

Core Skills

Marketing AutomationUser EngagementEmail MarketingWeb AnalyticsDirect MarketingUser SegmentationSocial Media MarketingRevenue Growth

Other Skills

Adobe CampaignAnalytical SkillsAnalyticsB2B Marketing StrategyBrand ManagementBudgetingBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness Process ImprovementBusiness StrategyCPC ModelsCampaign AnalyticsCampaignsChurn Management

About

With over ten years of dedicated experience in digital marketing, I have meticulously refined my expertise in marketing automation, user engagement, lifecycle marketing strategies, and Generative AI (GenAI). My goal is to drive user growth by creating personalized and impactful user experiences that align with the organization's vision of delivering value to the customer. I bring a diverse perspective to the team, leveraging my knowledge to foster a culture of innovation and continuous improvement. At Tata 1mg, I am leading the development of lifecycle marketing strategies that significantly enhance user engagement and retention. This involves launching robust experimentation programs, analyzing their impact, and integrating new communication channels into our marketing mix. My hands-on experience with marketing platforms like CleverTap, Moengage, Eloqua, and Adobe Campaign, along with my expertise in GenAI, equips me to continue driving strategic growth and excellence in our user growth initiatives.

Experience

13 yrs

Total Experience

3 yrs 3 mos

Average Tenure

Current Experience

Tata 1mg

CRM Head l User Growth l Senior Digital Marketing Manager

Dec 2018 – Jul 2025 · 6 yrs 7 mos · Gurugram, Haryana, India

Developing lifecycle marketing strategies for users including onboarding & customer engagement programs.
Analysing and monitoring the impact of programs, using insights to constantly improve the approach.
Creating a robust experimentation program for users that have helped in improving the performance, with statistically significant results.
Developing and executing end-to-end email, push, SMS and mobile marketing strategies and communications via lifecycle, triggered, and promotional campaigns.
Launching and integrating new communication opportunities and channels into our marketing strategies.
Identify weaknesses and gaps in current processes and help develop solutions.
Designed and executed A/B testing agendas to understand and enhance marketing effectiveness.
Identifying and optimizing customer segmentation and personalization strategies.
Creating customer journey frameworks and programs to attract and retain customers across the entire journey.

Marketing AutomationUser EngagementLifecycle Marketing StrategiesGenerative AICleverTapMoengage+2

Gartner

Marketing Specialist CRM

Oct 2017 – Dec 2018 · 1 yr 2 mos · Gurgaon, India

Regularly review and revise the marketing performance using email metrics and web analytics, making recommendations, dashboards, and adapting marketing plans to incorporate best practices.
Managing the deployment of outbound communications for the best practices (Sales, Marketing, Customer Experience, and Services) to drive web traffic, increased repeat web visitors and improved the service consumption.
Partnership with Senior Marketing Manager to support revenue growth by applying marketing disciplines to drive integrated marketing strategies, planning and communications for the email channel marketing.
Independently managing the projects from problem identification/conception to completion with periodic guidance from Marketing Manager.
Explore opportunities to leverage functionality in Salesforce and Eloqua 10 to improve information capture, data hygiene, segmentation and targeting capabilities for the Email Marketing channel.
Managed the demand generation marketing activity for the Sales, Marketing, Communication, Customer Experience, Services and activating the commercial organization against key product initiatives and campaigns.
Executing integrated email marketing campaigns for new product launches for Gartner for Business Services.

Email MarketingWeb AnalyticsSalesforceEloquaMarketing Performance

Snapdeal

Direct Marketing - User Growth l CRM

Dec 2014 – Oct 2017 · 2 yrs 10 mos · Gurugram, Haryana, India

Increased channel efficiency (orders) Newsletters channel via user segmentation and reducing ~40% in monthly cost and optimized targeting.
Automated customer lifecycle programs & streamlined end-to-end execution of retention channels.
Created a streamlined process for cross functioning with different teams to drive business planning and process improvement by implementing process guidelines.
Custodian of design and content QC for all retention communication channels and managed online marketing campaigns from conception through execution & implemented marketing strategies.
Analyzed, reported and Strategically implemented key metrics for outbound communications.
Conducted numerous experiments by hypothesis formulation & validation, developing insights & refining.
Worked closely with various internal teams and Integrated learning’s to drive sales for increased efficiency.

Direct MarketingUser SegmentationRetention StrategiesOnline Marketing

Web app

Self Employed

Jul 2012 – Dec 2014 · 2 yrs 5 mos · Greater Indore Area

Grew the app's membership to 200k members mostly from the NA & EMEA region.
Increased overall site revenue by 40% by using various CPC, CPM, & CPD models in a year ensuring a consistently positive ROI.
Grew traffic to ~20k daily unique visitors by scaling up through various social media channels.
Ensured retention to contribute to 50% of the overall revenue.

CPC ModelsSocial Media MarketingRevenue Growth