Roy Abraham

CEO

Mumbai, Maharashtra, India23 yrs experience
Highly Stable

Key Highlights

  • Over 25 years of experience in advertising and consulting.
  • Director at Boston Institute of Analytics, driving edtech innovation.
  • Expert in blending creative and analytical skills.
Stackforce AI infers this person is a seasoned professional in EdTech and Marketing with a strong focus on creative strategy.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingEdtechCreative WorkBrand AwarenessMarketingCreative ManagementCreative Ideation

Other Skills

CommunicationTeamworkSales PresentationsPublicityService DeliverySupportive ServicesRadioIntuitivenessCricketScriptingSocial MediaConcept DevelopmentGrammarWorking ExperienceWeb Content Writing

About

At the helm of Boston Institute of Analytics' Kottayam campus, I drive innovation in edtech through courses in data science and cybersecurity. My career, spanning over 25 years in advertising and consulting, fosters a blend of creative and analytical prowess that I integrate into our pedagogy. My role is to empower future data professionals by infusing industry know-how and cutting-edge practices into the curriculum. Together with a dedicated team, we focus on equipping students with the skills for data-driven decision-making, ensuring they are poised to excel in an increasingly digital landscape.

Experience

23 yrs
Total Experience
2 yrs 3 mos
Average Tenure
2 yrs 1 mo
Current Experience

Boston institute of analytics

Director

Apr 2024 – Present · 2 yrs 1 mo · Kottayam, Kerala, India · On-site

Digital MarketingMarketingCommunicationTeamworkEdtechSales Presentations+3

Foolish

Executive Creative Director

Feb 2017 – Mar 2018 · 1 yr 1 mo · Mumbai, Maharashtra, India

  • Leading the creative effort in both its offices located in Mumbai and Delhi.
Digital MarketingBrand AwarenessIntuitivenessTVCScriptingSocial Media+14

Plus one designs

Consulting Writer, Creative Director

Mar 2015 – Dec 2020 · 5 yrs 9 mos · Mumbai, Maharashtra, India

Brand AwarenessIntuitivenessTVCScriptingSocial MediaGrammar+10

Rhiti sports management (p) ltd.

Creative Chief

Feb 2015 – Mar 2016 · 1 yr 1 mo · Mumbai, Maharashtra, India

  • Led the creative effort at MS Dhoni's own company, which handled many brands including his own active lifestyle brand, Seven.
Brand AwarenessIntuitivenessTVCCricketScriptingSocial Media+13

Think why not

Consulting Writer, Creative Director

Jun 2014 – Jul 2015 · 1 yr 1 mo · Mumbai, Maharashtra, India

Digital MarketingIntuitivenessScriptingSocial MediaGrammarMarketing+9

Roy abraham

Copy writer, creative director, advertising consultant

Mar 2011 – Present · 15 yrs 2 mos · Mumbai, Maharashtra, India

Creative WorkDigital MarketingRadioBrand AwarenessIntuitivenessCricket+16

Thought blurb

Consulting Creative Director

Mar 2010 – May 2015 · 5 yrs 2 mos · Mumbai Area, India

  • Won the company a clutch of awards and businesses. The first time in my career I did so without being a full-time resource.
RadioBrand AwarenessIntuitivenessScriptingConcept DevelopmentGrammar+11

Disha communications private limited

Consulting Writer, Creative Director

Jan 2010 – Dec 2012 · 2 yrs 11 mos · Mumbai, Maharashtra, India

  • Formulating creative strategy, writing, directing creative, taking briefs from and making presentations to clients.
Brand AwarenessIntuitivenessScriptingConcept DevelopmentGrammarMarketing+10

Ideas@work

Creative Director & stakeholder

Jan 2007 – Jan 2010 · 3 yrs · Mumbai Area, India

  • Terrible name, great place. It was award after award, year after year, great fun. I was soon ready to go solo.
RadioBrand AwarenessIntuitivenessTVCScriptingConcept Development+13

Bates

Creative Group Head

Jan 2006 – Jan 2007 · 1 yr · Mumbai Area, India

  • Enterprise was now Bates, I needed a place to regroup after the Ogilvy mismatch, Bates welcomed me with open arms.
Brand AwarenessIntuitivenessScriptingConcept DevelopmentGrammarMarketing+11

Ogilvy & mather advertising

Creative Group Head

Jan 2006 – Jan 2006 · 0 mo · Mumbai Area, India

  • Abhijeet Awasthi insisted I join, I did. But soon I regretted it. Got the hell out of there.
Brand AwarenessIntuitivenessTVCScriptingConcept DevelopmentGrammar+12

Enterprise nexus, mumbai.

Senior Copywriter

Jan 2004 – Jan 2005 · 1 yr · Mumbai Area, India

  • Everything that came in, I wrote for. Times of India, Femina, ICICI Bank, Marico... Pitches, awards, won everything till Ogilvy started pursuing me to write for them. I said okay.
Brand AwarenessIntuitivenessTVCScriptingConcept DevelopmentGrammar+12

Rediffusion dy&r

slave/ copywriter

Jan 2002 – Jan 2004 · 2 yrs · Mumbai

  • Write, write and write.
Brand AwarenessIntuitivenessTVCCricketScriptingConcept Development+11

Rk swamy bbdo

Copywriter

Jan 1999 – Jan 2001 · 2 yrs · Mumbai Area, India

  • First break in advertising
RadioIntuitivenessCricketConcept DevelopmentGrammarMarketing+9

Dbs internet services pvt. ltd.

copywriter

Jan 1998 – Jan 1999 · 1 yr · Mumbai

  • Riding the short-lived first dot com wave in India.
IntuitivenessCricketGrammarMarketingCreative IdeationWorking Experience+5

Education

Xavier Institute of Communication, Mumbai

Diploma in Advertising and Marketing — Advertising & Marketing Communications

Jan 1995 – Jan 1996

Mithibai College

Bachelor’s Degree — Bachelor of Commerce

Jan 1989 – Jan 1995

St Xavier's High School, Vile Parle.

The send-him-to-college degree — growing up mostly

Jan 1978 – Jan 1989

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