Sep 2025 – Feb 2026 · 5 mos · Hybrid

• I was brought in to get the brand off the ground. The goal was to make a technical AI platform feel like a trustworthy tool that delivers high-end research reports.
• Brand Setup: I defined how the brand speaks and established the tone of voice.
• Writing: Hands-on with all the foundational stuff like website copy, emails, and early-stage content.
• Management: Acted as the bridge between the founder and external agencies (SEO, Paid Media, Digital).

Nov 2023 – Feb 2025 · 1 yr 3 mos · Delhi, India · Hybrid

• I was the main creative voice here when it came to brand content.
• Full-stack writing: I wrote everything brand – blogs, emails, landing pages, press releases, and print.
• Brand Docs: I led a brand refresh to pin down our personality and created the master guides so every team finally had a consistent way to speak.

Feb 2021 – Oct 2023 · 2 yrs 8 mos · Delhi, India · Hybrid

• I ran the agency side of the studio. My job was to handle all client work and revenue so the studio could scale and keep producing original content.
• Client Work: Led the agency business and doubled our revenue two years in a row. I won the pitches and managed the projects for brands like CRED, Digit, and IDFC Bank.
• Crypto Startups: Handled everything for early-stage startups (especially in crypto). From their logos and pitch decks to website copy and brand guides.
• Creative Production: I was the bridge between the clients and our creative team. I managed the production for animation and design projects while staying hands-on with the writing (like the CRED ‘Chacha Chaudhary’ film).
• The Balance: By managing the clients and the 'grunt work' of sales and servicing, I made sure the studio stayed profitable enough to put out regular comics, animation, and eventually reach Shark Tank India for our original work.

Nov 2019 – Dec 2020 · 1 yr 1 mo · Greater Bengaluru Area · Hybrid

• I joined as an early hire to build the brand's identity from the ground up during the 0-to-1 stage.
• 0-to-1 Execution: Helped launch the mobile app and the e-comm store, working closely with different teams to get things done.
• 360 Degree Branding: Worked on all digital and offline collaterals. If it had a SLAY logo on it, from social media ads to the physical paper cups, I probably touched it.
• Hands-on Research: Spent time at the kitchen counters to understand how menu lighting and packaging impacted the customer experience.
• Product Launches: Managed the creative side of multiple product and category launches to ensure the brand stayed consistent as we scaled.

Jul 2018 – Nov 2019 · 1 yr 4 mos

• I completed my transition in 2018 and officially started working as an ACD with the digital team in Delhi with MSL. I led the creative teams – both copy and art. I'm was involved across various accounts like Times Passion Trails, Spectra, Sapient, JK Cement, Panasonic, RLG, Svarochi, etc.
• I spent majority of my time in planning for our current campaigns and also working on various new business pitches. I worked with the team on campaigns, content, creatives, and more.

Jul 2017 – Jun 2018 · 11 mos

• I continued my journey as a senior servicing team member on multiple accounts but I realised that my true love was still more on the creative side of things. I started transitioning back towards the creative role and figured out a plan of action.

May 2015 – Jun 2017 · 2 yrs 1 mo

• As I progressed in the system and grew, my role also evolved. I moved into a full time (nearly) servicing role where I was leading accounts like PNB MetLife, Magicbricks, RB, Woo (dating app), Sapient, Times Of India (various brand campaigns), Digital India (helped us get empanelled and worked on multiple projects), etc.
• While I was spending most of my time in a servicing role, I continued to stay connected to my creative roots and was always involved with the creative planning and processes. The team was growing at a rapid pace and we had become more integrated in our offerings.
• Helped setup a small studio in house for basic videography and photography.

Jun 2013 – Apr 2015 · 1 yr 10 mos

• Started my journey at MSLGROUP as a lead for the content team across various brands like Whirlpool India, Pearl Academy, Rock N Shop, Sony India amongst others. Gradually, I started playing an active role in pitches and planning for various accounts and prospects.
• In the year 2014, I lead one of the largest campaigns we had ever done - RB Mavericks Case Challenge (for Reckitt Benckiser). This was a 360 degree brand building program aimed at the leading MBA colleges across the country for RB's campus hiring. I was the project lead on this and worked with internal stakeholders across geographies and the project entailed social media content, community management, on ground activations, PR, website development, e-mailer outreach, offline collateral development, and the works.
• The project was successful and I lead the account till 2017 where we also won the retainer for their corporate presence.

May 2012 – May 2013 · 1 yr · New Delhi Area, India

• Soon into the system, I graduated into leading the creative team. Apart from continuing to write the content for Nokia India amongst other brands, I started working closely with the design team and other writers.

Oct 2011 – Apr 2012 · 6 mos · New Delhi Area, India

• Entered the world of social media and writing with Bloggers' Mind where I was the primary writer on accounts like Nokia India, Nokia Music Store India, TripAdvisor India, AIMA, etc. Was fortunate enough to be a part of a tremendous growth journey of Nokia India, one of the biggest brands on social media then, by creating the majority of the content across all its social media presence.

Jan 2011 – Oct 2011 · 9 mos · Bangalore

• Worked as a character animator on the TV series "Robot and Monster" for Nickelodeon.

Oct 2007 – Mar 2010 · 2 yrs 5 mos · Pune Area, India

• Started my career working as a character animator on the feature length 3D animated film Delhi Safari which released in October 2012. It won the National Award in 2012 in the animation category. Directed by Nikhil Advani (of Kal Ho Na Ho fame), it had voiceovers from the likes of Govinda, Akshay Khanna, Boman Irani, Urmila Matondkar amongst others.