Apr 2020 – Jun 2021 · 1 yr 2 mos

Feb 2014 – Apr 2020 · 6 yrs 2 mos

Nov 2012 – Mar 2014 · 1 yr 4 mos

• Lead all areas of user experience for the next generation product of fetal surveillance systems employing patented, pattern-recognition and obstetrics technologies that empower prenatal clinicians to make confident, real-time decisions about the mothers and babies in their care.

Aug 2007 – Dec 2012 · 5 yrs 4 mos

• Relocated from Israel to the US on August 2007.
• Have successfully worked with clients across various industries on web and software interfaces.
• Recent clients have included Pilgrim Software, Elsevier - Gold Standard, Elsevier – Evergreen project, EcoSign, SAP, and more.
• Generated user requirement definition by identifying project objectives, strategy and user segmentation and leading client creative brainstorming sessions.
• Defined functionality, content, navigation, and interaction models through page level wireframes, site-maps, process flowcharts, use cases, and content matrices.
• Designed, developed and conducted usability tests to validate information architecture and design.

Jan 2005 – Aug 2007 · 2 yrs 7 mos

• Led all areas of product user experience design for a new management application targeting the small businesses market, from invention and customer research to execution.
• Established a new user experience design team; hired, trained and mentored.
• Defined and refined UCD (User Centered Design) processes at the corporate level.
• Represented the Voice Of the Customer (VOC) by interfacing directly with customers and analyzing customer data and subsequently specifying detailed UI specifications and guidelines to address customer-needs in order to define successful, competitive and innovative product.
• Worked closely with go-to-market, R&D and QA teams to ensure that products are developed on time according to
• formal requirements, meeting quality and performance goals.

Jan 2003 – Jan 2005 · 2 yrs

• Worked with internal and external stakeholders to create an effective design solution.
• Reviewed platform style guides and UI specifications and resolved cross-platform issues.
• Identified UI design patterns across products and product lines.
• Provided expert level guidance to staff and management for developing use cases, task analyses, conceptual models, interaction models and screen layouts.
• Mentored senior staff and management on key projects.
• Reviewed project-related deliverables to ensure quality standards.

Jan 2002 – Jan 2003 · 1 yr

• Designed UI for a model driven, web based development tool.
• Worked closely with development teams to improve the overall user experience and streamlined the development process related to the UI.
• Established design patterns and created common interface components to promote consistency and reuse across the product.
• Revised and updated designs and documentation based on on-going user testing and customer feedback.

Jan 2000 – Jan 2002 · 2 yrs

• Designed UI for the administrative environment and end-user experience of an Enterprise Portal, based on user research, human-factors principles, platform style guides and industry experience.
• Produced detailed UI specifications and guidelines to guide development efforts on new features, products and product lines.
• Revised and updated designs and documentation based on on-going user testing and customer feedback.

Jan 1999 – Jan 2000 · 1 yr

• Designed GUI for business and consumer websites.
• Worked with product managers and engineers to define product direction and UI requirements.
• Designed interaction models, workflows, wireframes and user interfaces.
• Developed and integrated a new company corporate branding initiative.

Jan 1998 – Jan 1999 · 1 yr

• Designed special advertising sections and promotional pages. Directed photo shoots and interacted with artists to obtain project materials.
• Created original illustrations for brochures and ads.