Sep 2020 – Present · 5 yrs 9 mos · Toronto, Ontario, Canada

• On Target helps purposeful leaders, innovative entrepreneurs and other professionals accelerate their personal development in order to achieve new levels of performance. Key areas of focus include leadership development, career transition, and small business coaching.

Feb 2018 – Aug 2020 · 2 yrs 6 mos · Toronto

• Sparkrock is a Microsoft ISV and Gold Partner that develops and delivers purpose-built business applications for publicly funded and non-profit organizations across North America. It is also the leading ERP provider for K12 school boards in Ontario.
• I joined Sparkrock as the Vice President of Marketing with a mandate to expand the marketing function into a strategic driver of market-led growth and rapidly accelerate demand generation. I was subsequently promoted to oversee the product development and management teams with the added objectives of stabilizing the product roadmap, strengthening product-market fit, and help scale the business. I directly hired and led a high-performing team of 21 senior marketing and product professionals with responsibility for an overall budget of $3.4M.
• Key Accomplishments:
• 1. Quadrupled sales pipeline to $8M in one year (directly sourcing 60%), through a diverse marketing mix that included digital and product marketing, paid advertising, event and content marketing, and the creation of a high-performing BDR team.
• 2. Built a predictable demand generation and business intelligence engine that provided the business with the real-time data insights necessary to optimize campaigns, track customer engagement, and inform relative segment attractiveness and GTM strategy.
• 3. Revitalized our Microsoft alliance and devised the initial channel partner plan which is forecasted to source over 30% of all new bookings in 2020 (combined). Sparkrock was also twice recognized as a Microsoft Social Impact Partner of the Year finalist due to my efforts.
• 4. Launched the first SaaS ERP of its kind and a new product roadmap and release process, achieving all release dates and quality targets, and unlocking migration for 25% of our on-premise install base.

Jan 2016 – Jan 2018 · 2 yrs · Toronto, Canada Area

• Wolters Kluwer is a global provider of professional information, software, and services with earnings of €4.6B in 2019. The Canadian division develops software and research that helps tax and accounting professionals navigate local regulations, prepare returns, and manage their firms.
• As Director of Marketing, I was recruited to spearhead the digital transformation of the Canadian marketing team, develop Canada's marketing strategy and act as in-country leader for bilingual marketing communications, digital presence, lead generation, e-commerce, and brand management. I also restructured and upskilled a team of 15 marketers in Toronto and Sherbrooke, and oversaw a budget of $2.4M.
• Key Accomplishments:
• 1. Built net new software pipeline of $2M (20% contribution), through the consolidation of disparate web properties, extensive database grooming, effective email marketing, and implementing PQLs.
• 2. Increased e-commerce sales by 30% to $2.1M (65% contribution), through execution of a plan that optimized UX, revamped pricing and packaging, and deployed performance marketing tactics.
• 3. Launched Canada's first SaaS for professional tax preparation, successfully positioning the product down market to protect our install base from cannibalization yet still achieving an average attach rate of 40%.

Jan 2012 – Jan 2015 · 3 yrs · Toronto, Canada Area

• Exinda is a global manufacturer of network optimization software with channel partners in four continents and over 4000 educational and business customers. Originally funded by OpenView Venture Partners it was acquired by GFI Software in 2017.
• I was recruited to join Exinda as their first Director of Global Product Marketing with the objective of building a global vertical marketing function, responsible to grow market share by crafting and executing full funnel campaigns for customers, partners, and field reps. I was subsequently promoted to take over responsibility for corporate marketing and marketing operations functions.
• Key Accomplishments:
• 1. Exceeded performance expectations for our education vertical, growing it to become the number one segment globally, increasing close rate to 40%, and contributing $10M (20%) in ARR.
• 2. Crafted and executed a successful AR and PR plan, resulting in industry recognition of a new technology category, and being named a visionary in the 2015 Gartner MQ for WAN Optimization.
• 3. Led the digital transformation of our marketing operations function, including the creation of a new SEO/SEM strategy and oversight for implementation of a new WordPress CRO website, full-featured Marketo, and a new BDR enabled lead lifecycle process.

Jan 2006 – Jan 2012 · 6 yrs

• After completing my MBA, I joined the product strategy & development team in TELUS Business Solutions. As Senior Strategy Manager, I was responsible to oversee the portfolio planning, product development and GTM execution for all products and services targeting the large enterprise segment.
• Key Accomplishments:
• 1. Grew US service provider revenues by 20% YoY, through the successful creation and execution of an integrated marketing plan that coordinated all GTM activities across sales, marketing, and operations.
• 2. Oversaw the successful business cases, development and market launch of several enterprise grade digital communication products, including Cisco TelePresence, Avaya Aura and Microsoft Lync.
• 3. Spearheaded the expansion of TELUS managed network and information services to 14 global markets, resulting in a 20% annual increase in portfolio revenues.

Jan 2000 – Jan 2006 · 6 yrs

• I joined TELUS as a sales engineer in late 2000 when they first expanded their operations into eastern Canada. I was promoted to lead the company's first national technical sales team in 2002 after successfully developing and selling a complex solution worth $14M to AT&T. As Technical Sales Director, I was able to successfully overcome issues of low morale, regional disparity, inefficient resource allocation, and poor stakeholder engagement. Collectively, the team was contributing to the generation of $17M in net new ARR by mid 2006.

Jan 1993 – Jan 2003 · 10 yrs · Canada

• I joined the Canadian naval reserves to help fund my university studies, learn unique skills, and add some adventure to my life. During my service, I was responsible for the development and well being of a diverse group of sailors and provided leadership and intelligence support to Canadian and NATO led operations across the globe.