Jun 2023 – Nov 2023 · 5 mos · Bengaluru, Karnataka, India · On-site

May 2022 – May 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• Prepared content for
• Top funnel such as ebooks, ad copies (LinkedIn and Google), their respective landing pages, promotional videos
• Lead nurturing such as product decks and videos
• Bottom funnel such as exclusive client-focused PPTs, case studies
• Owned the creation of Happay Academy: A platform for customers to learn about the product and get certified. From creating the site to video preparation, took complete ownership of this project
• Spent 1/4th of my time creating collateral for CFO events (sponsored + self-hosted) such as ppts, standees, backdrops, engaging and insightful activities, brochures, placards, and MC scripts
• Also, I've presented at and hosted 8 events where top CFOs would come to our booth just to congratulate me. And, of course, they turn into leads for my salespeople
• Last but not least, my manager proudly says that my product knowledge and understanding of user persona are equal to the top 1% at Happay. This knowledge was used to scale up product and user persona understanding within my team, for preparing collateral and Happay Academy

Oct 2021 – Apr 2022 · 6 mos · Chennai, Tamil Nadu, India · Remote

• Wanted to take things into my own hands. Hence, I decided to go freelance.
• Handled projects for SAWO Labs, a startup in Mumbai. Worked on website, in-product messages, webinars and email marketing

Mar 2021 – Sep 2021 · 6 mos

• Published 20+ webpages and blogs, 20+ sections on the website, promotional videos, numerous social media posters and customer testimonials, 28 help videos and 50+ help documents
• Prepared and executed GTM strategies, launched products and arrived with product positioning
• Started the "Accounting revolution" among customer-facing team members, partners and customers. Washed away the fear on accounting and increased the adoption
• Hosted 17 webinars, 2 field events, 2 in-office events, 5 sessions in tech partner's (ICICI Bank, Ingenico) offices, multiple sales enablement sessions with customer-facing team members and sessions on marketing and analytics tools
• Initiated at least 2 mailer campaigns/ month with a completely new storyline in the past 2 years to leads, prospects, customers and lost customers
• Analyzed, drafted and taught the best practices on managing YouTube effectively. Within a month, analytics showed a 23% spike in views and new videos received 200% more views on the first 2 days criteria
• Interacted with 2000+ retailers and distributors, store managers, accountants and CAs to understand the market need and user behaviour, for pilot implementation and customer retention
• With the market research, incorporated 43 market needs in the accounting solutions. Collaborated closely with the development teams to reduce to 95% effort spent on bank reconciliation with zero loopholes
• Solely, drove the development team, the support team and the promotions for every new tax launched and amendments made by the GOI
• Derived the product pricing for ICICI Banking integration after analyzing several factors
• Was in the founding team of Gofrugal's learning manager, which certifies customer-facing team members on 50+ solutions. Out of which I have launched 5 courses on accounting and marketing best practices

May 2019 – Feb 2021 · 1 yr 9 mos

• As a Product Marketer, below are what I have been doing passionately
• Engaging with the target audience to gather pain points, requirements & insights
• Converting the insights into stories, blogs and collateral
• Capturing the market needs and collaborating with the product teams to full fill the requirements
• Measuring the user experience through tools like Firebase analytics
• Reducing the churn and increasing the retention of the product
• Writing the content for the social media posts & sections in the website
• Empowering the sales team members with the proper knowledge through KT sessions
• Initiating marketing campaigns to generate potential prospects
• Creating marketing collateral like brochure, flyers & promotional posters
• Analysing competitors pricing and strategies
• Arriving at product messaging for the products
• Setting up the landing pages for products

Dec 2018 – Apr 2019 · 4 mos

May 2018 – Jun 2018 · 1 mo · Greater Chennai Area

May 2015 – Dec 2018 · 3 yrs 7 mos · Greater Chennai Area

Apr 2015 – Jun 2015 · 2 mos

• Internship at stanfab apparels as industrial engineer.