Oct 2022 – Oct 2023 · 1 yr · Remote

• 1. OTT Edtech Video Streaming Platform (B2B & B2C)
• Launched the platform www.jove.com, achieving 30K daily views across global markets, including the UK, US, LATAM, and MENA.
• Enabled content sharing through embed codes, URLs, and Common Cartridge, increasing adoption by 15%.
• Integrated Flowplayer for in-house video streaming, improving playback reliability by 25%.
• Enhanced search functionality with features like auto-suggestions, auto-complete, and recent searches, driving a 10% increase in user engagement.
• Developed a lead generation tool using PubMed, CORE, and ORCID public APIs, boosting lead extraction by 40-50%.
• 2. JoVE Quiz (B2C)
• Built and launched the quiz platform, increasing upsell revenue by 5% and user engagement by 20%.
• Implemented SCORM compatibility and URL sharing, enhancing integration flexibility by 30%.
• Added diverse question formats, including MCQs, subjective, and video-based questions, with multilingual support, growing the user base by 25%.
• Integrated anti-AI features and a lockdown mode to ensure secure academic usage, reducing cheating incidents by 40%.
• Launched JoVE Quiz as an OTT Edtech product, resulting in a 5% increase in upsell subscription pricing.

May 2020 – Oct 2022 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• 1. Restaurant POS System (B2B)
• Developed and maintained the Restaurant POS roadmap, including self-service ordering, table management, menu management, and KOT (Kitchen Order Ticket) screen features.
• Reduced wait times by 25% through self-service ordering and increased table turnover by 15%.
• Achieved a 40% reduction in menu update time, streamlining operational efficiency.
• Designed a B2B2C Drive-Thru & Curbside Portal, reducing service time by 20%, improving CSAT scores to 4+, and increasing user acquisition by 25%.
• 2. Insurance Healthtech Portal (B2B)
• Launched features such as Claims and EOB (Explanation of Benefits) downloads, reducing customer service inquiries by 25%.
• Introduced FindCare and Benefits tabs, boosting engagement by 40%.
• Streamlined navigation for HMO, EPO, and PPO plan details, enhancing user experience for plan-specific browsing.
• Increased new user acquisition by 38% and reduced portal load time to 500ms, ensuring a seamless experience.
• Managed the implementation of an Internal Edtech Platform, reducing operational costs by 80% and improving the NPS score from 55 to 65.

Aug 2018 – Feb 2020 · 1 yr 6 mos · India · Hybrid

• 1. Ecommerce App and Website (B2C)
• Enhanced login and checkout flows, resulting in a 15% increase in purchases.
• Implemented gamification strategies, such as "Spin the Wheel," boosting app downloads by 10% and improving engagement metrics through targeted A/B testing.
• Delivered an ETA Delivery System, increasing CSAT to 4+ and achieving 80% ETA accuracy.
• Launched an Influencer Program, driving a 20% increase in traffic from affiliate channels.
• Developed the "For You" widget using user-based collaborative filtering and content-based filtering for personalized recommendations.
• Implemented "You May Also Like" recommendations powered by item-based collaborative filtering, leading to a 12% boost in cross-sell conversions.
• Led a comprehensive app redesign, validated via A/B testing, which resulted in a 3% increase in unique orders.
• Integrated payment methods such as K-Net, Apple Pay, Tamara, and Tabby, improving checkout conversion rates by 4%.

Aug 2015 – Jun 2018 · 2 yrs 10 mos · India

• 1. Personal Finance Management (PFM) App - B2C
• Successfully launched the PFM app, achieving a 55% increase in new registrations and a 40% boost in user engagement.
• Introduced critical features such as Systematic Investment Plan (SIP), Systematic Withdrawal Plan (SWP), Systematic Transfer Plan (STP), redemption, switching, portfolio management, and risk profiling.
• Reduced the workload of relationship managers by 40%, enabling a greater focus on providing personalized financial advisory services.
• ________________________________________
• 2. Intranet Banking Application - B2B
• Revamped the intranet banking platform, leading to a significant improvement in Net Promoter Score (NPS) from 23-24 to 42-43, and a 50% reduction in load times.
• Automated data entry processes through seamless integrations with systems like Finacle and Axiom, cutting manual input efforts by 40%.
• Enhanced operational efficiency by incorporating features such as built-in KYC, risk profiling, and improved management of mutual funds, bonds, and private equity portfolios.