Nov 2019 – Sep 2020 · 10 mos · Gurugram, Haryana, India

Oct 2015 – May 2017 · 1 yr 7 mos · Gurugram, Haryana, India

• ► Manage Product Marketing and Growth for Airtel's communication app - airtel talk; Responsible for driving installs through Organic and Inorganic means - Referral Schemes, SEO, ASO, Social Media Marketing and Search Engine Marketing
• ► Marketing Strategy
• Brand & Market positioning for the app
• Launch strategy & go-to-market for Product Extensions and Carrier Partnerships
• Country specific promotions through Marketing partnerships
• Collect and analyze Consumer insights to increase the brand scores of TOMA, Intention to Purchase, Consideration Top Box and likeability
• ► PR, Social and Brand Assets
• Rollout regional PR Campaigns in target markets and manage Awards nominations
• Digital Assets Development, and Optimizations (Website, App Stores, micro-site, Landing Pages, UATs). Worked extensively on the UI/UX, Content and Consumer journey. Revamped Website/App store and Executed SEO/ASO campaigns.
• Social Media strategy - Design a roadmap of both strategic and tactical SMM
• Communication and content -- Write and collaborate on content, including social media, customer communication, PR pieces, Award entries, blog posts and SEO content
• ►Performance Marketing and U&R
• Provide support for performance marketing initiatives like email marketing, lead generation campaigns & landing pages
• Manage the app's Usage, Retention and Referral Schemes
• ► Alliances
• Spearheaded Strategic marketing alliances aimed at promoting User Acquisition for airtel talk and Acquisition/Retention/Revenue share for partners
• Manage alliances with Handset Manufacturers/aggregators for app preinstalls.
• ► Vendor & Budget Management
• Managing creative/PR/digital agencies and vendors to execute campaigns in line with brand strategy; Work with cross-functional teams for website development, app interface and consumer outreach programs
• Manage overall Marketing Budget; Work closely with Supply Chain Teams for vendor sourcing, selection and payouts

Mar 2015 – Sep 2015 · 6 mos · Mumbai Metropolitan Region

• Member of the E-Commerce Group focusing on Product and Key Account Management
• ► Responsible for Product Strategy; Working with diverse Product Teams to create & customize offerings aligned to sector needs
• ► Responsible for Go-to-Market Strategy for the E-commerce product line; Working with a team of 10 Regional Head-Sales and over 50 Relationship Managers for Business line growth, Responsible for complete Sales Training and Solutions Support
• ► Key Account Management for 5 top E-commerce companies based out of Delhi and Mumbai
• ► Managing Partnerships and Alliances – Actively working on New Alliances, Managing current partnerships to create a best in class Lead Sourcing platform through complementary products

May 2013 – Mar 2015 · 1 yr 10 mos · Greater Delhi Area

• Member of Corporate Strategic Marketing focusing on initiatives in the areas of Analytics, Research and Marketing Communications
• ► Global Advocacy Program
• Responsible for planning, development, project management, and successful implementation of integrated marketing programs, including awareness, pipeline building, and sales acceleration through the channel of Embassies & Trade Bodies
• Participated extensively in Strategic Planning - Worked with Marketing Planning and Business Development to determine strategic goals for region, market unit, country and translated them into integrated programs.
• Established and owned the channel - 100+ Key Contacts established with over 20 Key Trade bodies and Embassies, 40+ CXO Meetings fixed , Hosted and conducted over 20 delegations and 5 trade events, facilitated introductions through trade bodies
• ► Handled HCL’s participation at the World Economic Forum (80% YoY increase in meetings, $700Mn funnel influence), managed a team of 7 and worked with over 150 stakeholders internally to align meetings with business goals. Replicated best practices and created processes for channelling intelligence from internal stakeholders to aid leadership discussions
• ► Awarded “ Best in Marketing Competence , 2014” by the CMO – The award recognizes potential in young marketers
• ►Supported 5 Marketing campaigns through Digital Channels for increasing awareness and engagement with stakeholders. Used Digital Advertising (LinkedIn, Twitter & Google AdWords), Social listening(Oracle SRM), Social Media Marketing and Google Analytics
• ►Analyzed Market Research and Insights in target geographies. Fulfilled analytics requirement for campaigns through actionable insights pertinent to Sales pipeline and Channel effectiveness
• ►Used Statistical Techniques (Factor Analysis, Cluster Analysis, Time Series Analysis & Conjoint analysis) and tools such as SPSS, Google Analytics and MS Excel for Data Analytics and creating Dashboards.

Apr 2012 – May 2012 · 1 mo · Greater Delhi Area

• Project: Designing a Social media strategy for Canadian Tourism Commission
• ► Adapted McKinsey’s Digital Marketing Framework for the Client- Integrated Social Media strategy with Business Objectives & Consumer’s purchase journey.
• ► Conceptualized Social Media Campaigns, Content pillars and Platform selection supported by Primary and Secondary Research (Brand Awareness, Segmentation & Positioning)
• ► Developed a framework for conceptualizing and implementing Digital Marketing strategies