Jan 2024 – Sep 2025 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

• Ecultify is a Creative-tech agency driving performance-led brand campaigns, AI-powered content, and
• campaign-led growth strategies for 200+ clients across FMCG, Education, BFSI, and D2C sectors.
• ● Spearheaded the development of CGI-based Gamified brand experience for Asiacell (global telecom),
• integrating 3D environments and web3 tools, Mini games & shopping feature, built in Unity.
• ● Worked with brand managers and marketing heads by winning and shaping strategic campaigns, including:
• o Dove Mothermonials x Times of India: Won Dove x TOI account by developing the user journey and
• pitch narrative that led to an honorable mention at the Cannes Film Festival.
• o Bioderma: Secured the client by crafting their communication strategy, including annual campaigns
• like the French Day and Sebium campaigns.
• o Times of India’s Out with the News, in with the Noise: Conceptualized and executed a multi-brand
• engagement strategy, coordinating interactions across 12 brands to enhance audience participation
• and organic reach.
• o Leading the Brand and campaign strategy for Vibgyor Group of Schools, Tata Sustainability Group for
• their annual campaign and BAU work.
• o Leading the development of an AI-generated video for Godrej & Boyce’s Markee refrigerator, earning
• strong internal buy-in from the brand.

Sep 2019 – Dec 2023 · 4 yrs 3 mos · Kolkata, West Bengal, India · On-site

• Ebony Woodcrafts is a D2C home and gifting brand offering products across lifestyle and decor categories, built
• with a focus on eCommerce scalability and design-led positioning.
• ● Built a homeware brand from scratch to 375+ B2B and multiple D2C clients; owned full-funnel CRM and sales strategy.
• ● Led a 15+ member team and end-to-end ops including pricing, fulfillment, and 341+ SKU portfolio with full P&L control.
• ● Led D2C channel setup, launched Shopify store, payments, and logistics integration, while driving revenue for 10% MoM growth for 6 months straight.
• ● Reduced acquisition costs by 20% with lookalike targeting; achieved 10% CTR using Google Performance Max.
• ● Achieved 3000+ qualified leads in 24 months with 30% MoM repeat sales via WhatsApp broadcasting & email automation; 80% of total sales driven through Instagram ads and community built from scratch (10K+ followers).
• ● Spearheaded the design and execution of all creative campaigns and product catalogs, strengthening brand identity and driving engagement

Jan 2018 – Aug 2019 · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

• Project Highlights:
• Developed a communication platform facilitating organized interactions within housing societies, scalable to a neighborhood ecosystem. Established private, trusted networks to streamline information flow and enable hyperlocal advertising.
• Led a team of 3 founders and a 5-member developer team, alongside outsourced marketing support.
• Piloted the platform with 100+ users, bootstrapping with INR 25L capital.
• Strategic Leadership:
• Formulated growth-oriented organizational strategies, aligning technology, design, marketing, and sales personnel.
• Monitored competitors to drive product pivots and enhance user adoption.
• Efficiently managed limited resources to optimize burn rate and extend the runway.
• Product Management:
• Spearheaded end-to-end development of iOS and Android mobile applications.
• Designed comprehensive product roadmaps and managed deployment timelines for various modules.
• Assembled and managed a proficient developer team, assuming the role of product owner.
• Employed Agile methodologies (Zoho, Jira, Trello) and conducted productive stand-ups.
• Collaborated with UI/UX experts to craft user-centric wireframes, focusing on seamless user journeys (utilized Zeplin).
• Financial and Regulatory Expertise:
• Co-managed financial and regulatory facets of the company.
• Coordinated incorporation documents, director requirements, board meeting approvals, TDS, and tax filings.
• Successfully handled board-level decisions, liaising with an independent advisory board.
• Generated impactful marketing materials and composed sales pitch scripts.

Apr 2017 – Dec 2017 · 8 mos · Bengaluru Area, India

• Responsible for managing the business of Induction Cooktops and Gas Stoves.
• Sub Tasks Include :
• Pricing the complete category
• Managing the pricing in times of high and low demand
• New Product Development.
• New Product Introduction.
• Managing Demand
• Allocating SKU's to various channels based on business objectives.
• Finding new avenues and channels for the category to grow.
• Devising end-to-end marketing strategies for product category.

Apr 2016 – Jun 2016 · 2 mos · Bengaluru, Karnataka, India · On-site

• Undertook Competitive Landscape Analysis, New Product Recommendation & Capturing Ad Impact of Major Competitors.
• Worked with all major distributors in the Bangalore market and understood their grievances and operational issues.
• Responsible for Primary Research, Secondary Research, Understanding LED Industry & Exploring New Technology in LED Lighting.
• Successfully Recommended Two New Products in LED Technology & Presented the Current Competitive Scenario & Ad Impact