Sakash Agrawal

Digital Marketing Specialist

Hyderabad, Telangana, India10 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years in digital marketing with proven ROI growth.
Achieved 5X ROI through targeted digital campaigns.
Expert in optimizing marketing operations for SaaS.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SaaS and B2B growth strategies.

Contact

Skills

Core Skills

Digital MarketingDemand Generation

Other Skills

Account MarketingAccount-Based MarketingAnalytical SkillsAnalyticsB2B MarketingB2B Marketing StrategyBing AdsBudget ManagementCampaign ManagementCampaign StrategiesCascading Style Sheets (CSS)Content MarketingConversion OptimizationCritical ThinkingCustomer Research

About

With over 10 years of experience in digital and performance marketing, I have a proven track record of driving growth for B2B SaaS, IT, and Fintech companies across North America, EMEA, and APAC. I specialize in optimizing marketing operations for SaaS businesses, consistently delivering a 5X increase in ROI/ROAS through targeted, high-impact digital campaigns. My core strengths include: ----------------------------- - Paid Advertising: Google Ads, LinkedIn Ads, Facebook/Instagram Ads - Strategic Marketing Initiatives: Account-Based Marketing, Demand Generation, Content Marketing - Operational Excellence: Marketing Automation, Comprehensive End-to-End Reporting, and Analytics By leveraging data-driven insights and automation, I help businesses amplify reach, enhance engagement, and achieve measurable growth. Certification: -------------- 🗹 Google Ads Certified 🗹 Google Analytics Certified 🗹 Google Tag Manager Certified 🗹 Bing Ads Certified 🗹 LinkedIn Marketing Strategy Certified 🗹 HubSpot Inbound Certified 🗹 HubSpot Marketing Software Certified 🗹 HubSpot Email Marketing Certified Hands-On Tools Experience: ------------------------------- 🗹 HubSpot 🗹 Salesforce / Pardot 🗹 Google Analytics 🗹 Google Search Console 🗹 Google Tag Manager 🗹 Google Keyword Planner 🗹 Bing Webmaster 🗹 6Sense 🗹 Factors.ai 🗹 Clickcease 🗹 WordPress CMS 🗹 Webflow CMS 🗹 Uber Suggest 🗹 SEMrush / Ahrefs 🗹 HTML & CSS 🗹 Google Sheets / Excel 🗹 Google Presentation / PowerPoints

Experience

10 yrs 11 mos

Total Experience

2 yrs 2 mos

Average Tenure

3 yrs 9 mos

Current Experience

Highradius

Digital Marketing Manager

Sep 2022 – Present · 3 yrs 9 mos · Hyderabad, Telangana, India · On-site

Develop, implement, and continuously managing demand generation campaigns, using both Google Ads & Bing Ads (Search Engine Marketing (SEM)/PPC) and Paid Social - Account-Based Marketing (ABM) on LinkedIn, Facebook & Instagram
Generate high-quality leads, including Marketing Qualified Leads (MQLs), Discovery Calls (DCCs), and Sales Accepted Leads (SAL) from both first and third-party intent data along with targeted account-based marketing strategies to reach sets of accounts (TAM) across North America, EMEA, and APAC region.
Create multiple retargeting audience lists at both the contacts and accounts levels. Create 1st party and 3rd party intent lists using tools such as G2, Capterra, Trust Radius, and others. Synchronize these lists with the ads platform in real-time to generate high-quality leads and enhance bottom-funnel conversion.
Implemented a proven structure to scale marketing campaigns to multi-7 figures per month, utilizing target KPIs such as CAC, ROAS, and LTV to identify the most efficient strategy for driving net new customer growth and increasing CAGR.
Monitor, evaluate, and analyze every initiative to provide comprehensive reports on the performance and return on investment (ROI) of all paid digital campaigns and deliver weekly campaign performance briefs to the marketing leadership team.
Collaborate closely with cross-functional internal teams (creative, content, product, website) and external partners to successfully manage all aspects of marketing campaigns and analytics.
Outcome Highlights
Saved $1M in ad spend compared to previous year, resulting in a 5x growth in generating DCC and SAL.
Generated 3x Leads (2800+) and MQLs at a lower CPL and CPMQL.
Enhanced the MQL to DCC conversion rate growth by 120% compared to the previous year.
Enhanced the DCC to SAL conversion rate growth by 75% compared to the previous year.
Attained a PVA (Planned Vs Achieved) KPI of 136% for the fiscal year 2024.
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