SAKSHI JAIN

Business Development Executive

Gurugram, Haryana, India3 yrs 3 mos experience

Key Highlights

Expert in brand tracking and consumer insights.
Proven track record in data-driven marketing strategies.
Strong stakeholder collaboration for impactful decisions.

Stackforce AI infers this person is a Market Research and Consumer Insights specialist with a focus on data-driven marketing.

Contact

Skills

Core Skills

Brand Growth & PositioningData-driven MarketingConsumer Behavior Analysis

Other Skills

Active ListeningAnalyticsBrand TrackingCampaignsClient ManagementClient TrainingCommunicationConsumer BehaviorConsumer InsightsCreative Problem SolvingCritical ThinkingCustomer ExperienceCustomer Relationship Management (CRM)Customer SatisfactionData Analysis

About

I specialize in brand tracking, market research, and consumer insights, helping brands make data-driven decisions that align with customer needs. My expertise lies in designing and launching surveys, analyzing consumer behavior, and providing strategic recommendations that drive brand growth. Currently, I manage brand health tracking for The Warehouse Group, The Warehouse Stationery, and Noel Leeming. I lead end-to-end research projects, ensuring our marketing strategies are built on real customer insights. ✔ Data-Driven Marketing – Turning insights into business strategies ✔ Consumer Behavior Analysis – Understanding what drives purchasing decisions ✔ Brand Growth & Positioning – Keeping brands competitive through real-time insights ✔ Stakeholder Collaboration – Delivering research that shapes marketing and business decisions I believe that strong brands are built on listening to their customers.

Experience

3 yrs 3 mos

Total Experience

1 yr

Average Tenure

Current Experience

The warehouse group

Brand and Customer Insight Analyst

Jan 2024 – Jun 2025 · 1 yr 5 mos · Gurugram, Haryana, India

As a Customer Insight & Brand Analyst, I specialize in translating consumer data into actionable insights that shape branding, marketing, and business strategies. My role encompasses:
🔹Brand Tracking & Market Research
Lead brand health tracking for The Warehouse Group, The Warehouse Stationery, and Noel Leeming, ensuring real-time insights guide marketing and business decisions.
Track consumer perception, awareness, and sentiment to assess brand performance.
Identify market trends and competitive shifts to optimize brand strategy.
🔹 Survey Design, Execution & Analysis
Design and launch surveys using Qualtrics & SurveyMonkey to understand customer behaviors, preferences, and shopping patterns.
Incorporate relatable images, videos, and interactive elements to enhance respondent engagement.
Analyze data using Q Software and advanced analytics, mapping responses to historical trends and key business objectives.
🔹 Data-Driven Strategy & Campaign Evaluation
Assess marketing campaigns, evaluating their effectiveness in driving brand awareness, engagement, and conversion.
Provide actionable recommendations to optimize brand messaging, positioning, and customer experience.
Conduct segmentation analysis to understand different consumer groups and tailor strategies accordingly.
🔹 Stakeholder Collaboration & Business Impact
Present research findings and insights to senior leadership, marketing teams, and cross-functional stakeholders to inform decision-making.
Work closely with product, digital, and merchandising teams to align customer insights with business growth strategies.
Support in tracking and refining TWG’s competitor landscape and consumer mindset evolution.
With a strong foundation in research, analytics, and strategic insights, I’m passionate about bridging the gap between consumer data and impactful business decisions

Brand TrackingMarket ResearchConsumer InsightsSurvey DesignData AnalysisStakeholder Collaboration+2

Merkle

Senior Analyst

Jun 2022 – Jan 2023 · 7 mos · Remote

Managing employee training for all new recruits over 7-month period and offered continuous advice, guidance and mentorship on duties and best practices.
Contributing towards the Qualtrics Employee Experience (EX) Management implementations.
Managing Enterprise Client's and large scale implementations independently.

QualtricsEmployee Experience ManagementClient ManagementData-Driven Marketing

Ugam

Technical Consultant

Mar 2021 – Jun 2022 · 1 yr 3 mos · Remote

Single Point of contact to lead the Implementation of Qualtrics Survey Platform from kickoff to closure.
Created effective Data visualizations
Dashboard to cater Organizational Decisions and handled PII data.
Understanding Client's functional and technical requirement and train them.
Presented progress, issues and final results to clients after every milestone.

Qualtrics Survey PlatformData VisualizationClient TrainingData-Driven Marketing

Safilo india pvt ltd

Sales And Marketing Specialist

Apr 2020 – Jun 2020 · 2 mos · Mumbai

Product Activation Project: Connected with Safilo's distributors across India and did research how their business impacted for COVID-19 situations and what will be their future sales strategy. Also gained knowledge about Optical Industry.
New Product Development: Promoted Polaroid Sheet protection shield and protective glasses on various social media platforms and connected with various digital marketing agencies.

Market ResearchDigital MarketingProduct ActivationBrand Growth & Positioning

Idbi federal life insurance

Financial Advisor

Dec 2019 – Feb 2020 · 2 mos · Kolkata

"Consumer buying behavior with respect to investment products"- Project
I was the financial advisor in IDBI Federal Life Insurance, My work was to provide clients with specialist advice on how to manage their money. My role also involved researching the marketplace and recommending the most appropriate products and services available, ensuring that clients are aware of products that best meet their needs, and then securing a sale.
Successfully developed Cold Calling Skills.
Generated leads from my Primary, Secondary markets.
Learned about Consumer Behavior and which helped in understanding consumer psychology.

Consumer BehaviorSales StrategyLead GenerationConsumer Behavior Analysis