Jun 2022 – Dec 2022 · 6 mos · Bengaluru, Karnataka, India · On-site

• Heading the Marketing and Growth function for Ola Financial Services ( Lending and Insurance), Responsible for the Product and Brand Marketing of-
• 1) BNPL Product Line
• 2) Asset Finance - Vehicle Loan product for the EV Business
• 3) Other Loan Products
• 4) 3P Insurance Products

Aug 2021 – Jun 2022 · 10 mos

• Driving the Android Platform Ecosystem strategy for Pine Labs POS terminals

Jul 2020 – Aug 2021 · 1 yr 1 mo

• Working on Sales Deals and Partnerships to drive new use cases for Pine Labs POS terminals

Oct 2018 – Mar 2020 · 1 yr 5 mos · Bangalore

• Business Unit Head - "Renewals and New Initiatives" for Auto Insurance
• Owning the Revenue Targets, P&L and Product Roadmap & Strategy
• 45% Revenue Share of Auto Insurance vertical
• Increasing the Customer lifetime value through repeat insurance transactions
• and higher transaction size through non-insurance products
• Setting frameworks for Driving multi- product insurance adoption organically to reduce CAC at organisation level
• Pricing framework to reward better quality users
• Optimised Product Flow to reduce customer friction for early renewal
• Optimizing Product Mix for increased profitability
• Driving down costs through increased opt-ins for renewal subscriptions
• Increasing Ticket size through adoption of insurance add-ons
• Strategic initiatives to launch new products and business lines

Apr 2018 – Oct 2018 · 6 mos

• Part of the Central Growth Team, owning GMV & User Growth for the e-commerce business of Paytm at the intersection of Category, Product and Marketing
• Driving GMV Growth through cross- category co-ordination
• Central Sales planning
• Product Roadmap and Feature Prioritization
• Tracking App Funnels and User Journeys
• Product features for Increasing Conversion Rate at each stage of the funnel
• Seamless Checkout Experience
• Context based User Onboarding to increase first time usage
• Increasing DAU of Paytm Mall App
• Customer Engagement to increase DAU/MAU metric
• ASO to increase install rates for Paytm Mall App

Apr 2017 – Mar 2018 · 11 mos

• Owning Product Led Growth Charter to drive incremental GMV
• Launching cross category properties for new user acquisition
• Home Page Visibility Allocation basis category LTV
• Driving Cross- category user journey through nudges
• Customer Intent focused customised app layout
• Category Affinity Matrix based user engagement

May 2016 – Mar 2017 · 10 mos

• New User Acquisition
• User Analytics
• Increasing Basket size of Orders
• Owning Monthly Retention Cohorts
• Reactivating Dormant Users
• Part of Central Promotions team

Jul 2012 – Mar 2015 · 2 yrs 8 mos · Bangalore

Jul 2011 – Dec 2011 · 5 mos · Bangalore · On-site

• Developed an Internal dev tool to be used by Software Developers to automate data sanity checks across Dev environments ( Language Used: Java)
• ( Internship part of College Curriculum - Practice School 2 )

May 2011 – Jun 2011 · 1 mo · Bangalore Urban, Karnataka, India · On-site

• Carried out an outreach program to promote the company's "Mobile Browser Optimised" solution to popular blogs and websites across India and SEA

Dec 2010 – Jan 2011 · 1 mo · Goa, India · Remote

• 48Craft was a startup selling products sourced directly from Indian artisans, craftsmen and artists
• Created the Facebook page and ran promotional organic posts
• Partnered with a few blogs and posts for content marketing and features

May 2010 – Jul 2010 · 2 mos · Pune, Maharashtra, India · On-site

• Market Research on Image Processing based "Automated Driver Assistance Systems"
• ( Internship part of College Curriculum - Practice School 1 )