Jun 2024 – Aug 2025 · 1 yr 2 mos · Chennai, Tamil Nadu, India

Mar 2022 – Feb 2024 · 1 yr 11 mos · Chennai, Tamil Nadu, India

• At codemantra, a leader in AI-driven IDP solutions focusing on document accessibility, content transformation, and content management, I led product marketing efforts across key markets in the US and UK. My role was pivotal in developing and implementing go-to-market strategies that significantly bolstered revenue. This responsibility encompassed a broad range of marketing activities tailored to diverse verticals, driving the brand's presence and adoption in critical markets through strategic and impactful marketing initiatives.

Apr 2020 – Mar 2022 · 1 yr 11 mos · Tamil Nadu, India

• At Kissflow, my role was centered on leading all product marketing and marketing initiatives for the product, Digital Workplace with a strategic focus on nurturing category adoption and enhancing product sales. In this capacity, I was instrumental in steering the product towards becoming a cornerstone in the digital workplace domain, leveraging a blend of innovative marketing strategies to highlight the product's unique value proposition. This strategic emphasis not only reinforced Kissflow's position in the market but also built meaningful engagement with our audience, setting the stage for sustained growth and recognition in the digital workspace arena.

Nov 2019 – Apr 2020 · 5 mos

• At Chatly, I led product marketing, client strategy, and marketing initiatives for WeChatify, a social media platform enabling international brands to penetrate the Chinese market via WeChat. As the lead of a dedicated team of five, I drove successful inbound campaigns that markedly increased leads and ROI through targeted campaigns and retargeting. Beyond these achievements, my collaboration with the product team was pivotal in enhancing product onboarding, adoption, and sales enablement. My comprehensive approach not only spurred significant upsells and revenue growth but also played a crucial role in the company’s rebranding efforts, demonstrating a deep commitment to bridging product development and market needs for optimal product-market fit.

Oct 2017 – Oct 2019 · 2 yrs

Jan 2017 – Jul 2017 · 6 mos · Bengaluru, Karnataka, India

• At Medlife, a leading healthcare delivery startup, I was at the helm of both organic and performance marketing across all social media channels. My strategic initiatives in revenue growth were particularly focused on leveraging Facebook ads, where significant achievements were marked. A key innovation was implementing a chatbot on the website and Facebook, enhancing customer engagement and service efficiency. Additionally, my efforts extended to generating revenue through LinkedIn and YouTube channels. I also led offline marketing campaigns targeting Tier 2 and Tier 3 cities, broadening our reach and deepening our market penetration. This comprehensive approach not only amplified our digital presence but also played a critical role in driving Medlife's growth and accessibility across diverse markets.

Jan 2016 – Sep 2016 · 8 mos · Bengaluru, Karnataka, India

• At Avankia, I led the digital marketing initiatives for DBSync, a premier data management platform, guiding a team of seven in revolutionizing our lead generation and nurturing strategies through inbound marketing. Our focus on A/B testing and enhancing the user experience significantly improved our lead generation process, complemented by the creation of SEO-optimized blog articles. Additionally, I was pivotal in building a vibrant community through social media and developing sales enablement content, ensuring the sales team had the resources needed to effectively move deals through the pipeline stages.

Jan 2015 – Nov 2015 · 10 mos · Dublin

• During my tenure as an SEO Analyst Intern at Appselekt, a vendor-neutral marketplace powered by AI/ML for business apps, I engaged in secondary market research to understand business apps and customer needs. My role involved formulating a marketing strategy that integrated SEO, email marketing, and social media to enhance online presence. Additionally, I contributed to building the website, ensuring it was optimized for search engines and user-friendly, laying a solid foundation for the platform's digital marketing efforts.

May 2012 – Jun 2014 · 2 yrs 1 mo · Greater Chennai Area

• At Hungrygift.com, a startup specializing in corporate gifting and promotional merchandise, I spearheaded business development and e-commerce optimization. Leading a team of five, we focused on customer acquisition and retention, employing a variety of inbound marketing techniques that significantly boosted revenue. My role also emphasized key account management, ensuring effective upselling and bolstering customer loyalty. Additionally, I oversaw the e-commerce website, contributing to A/B testing, social media updates, and analyzing customer behavior patterns to further enhance our marketing strategies and website performance.

Mar 2011 – Apr 2020 · 9 yrs 1 mo · Greater Chennai Area

• As a Freelance Consultant, I empower SMEs to establish a robust brand presence both online and offline. My services encompass creating dynamic websites, executing ATL activities, and driving targeted traffic through SEO strategies and paid marketing channels, including Google Search Ads, LinkedIn Ads, and Facebook Ads. take charge of building and elevating brands, managing social media accounts, and implementing comprehensive strategies tailored to each business's unique goals. This holistic approach ensures a cohesive and impactful brand presence, driving visibility and engagement across all platforms.