Sanjay Kadam

Partnerships Manager

Mumbai, Maharashtra, India17 yrs 7 mos experience

Highly Stable

Key Highlights

Enabled 1000+ merchants with digital payment solutions.
Generated ₹3.8 Cr+ revenue through strategic field execution.
Launched Vyaparify Prepaid Card program with 40% adoption.

Stackforce AI infers this person is a Fintech professional with extensive experience in merchant acquisition and digital payment solutions.

Contact

sanjaykadam152k@gmail.com 9821464316 LinkedIn

Skills

Core Skills

Merchant AcquisitionStrategic PartnershipsSubscription SalesMerchant OnboardingGoogle Pay EcosystemDomestic Money Remittance (dmr)B2b SalesPayments EcosystemQr DeploymentE-commerce MarketingB2b ProspectingExport Logistics

Other Skills

Amazon/Flipkart OnboardingCall Center OperationsChannel Partner DevelopmentChannel Sales DevelopmentClient EngagementDaily Revenue GrowthDigital Campaign ManagementDispatch OperationsDistributor Network ManagementField Force ManagementField Sales StrategyFinancial Product BundlingGMap Merchant ListingsInternship Program ManagementKPI Management

About

💼 Who am I? I’m a results-driven fintech professional with hands-on experience in merchant acquisition, QR deployment, and soundbox onboarding. I help businesses adopt digital payment solutions that are fast, secure, and scalable. 🚀 What do I bring? Over the past few years, I’ve worked at the forefront of India’s digital transformation in payments, enabling 1000+ merchants to go live with paid solutions like QR, card, and soundbox devices — contributing directly to revenue growth and retention. ✅ Specialties • Merchant Onboarding & Activation • Paid Product Upselling (Soundbox, QR, Cards) • Payment Gateway Operations • Subscription Models • Prepaid Card Programs

Experience

17 yrs 7 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 yrs 5 mos

Current Experience

Vyaparify

Head - Partnership & Alliances - Merchant Acquisition

Jan 2024 – Present · 2 yrs 5 mos · Mumbai, Maharashtra, India · On-site

Descriptions:
Driving subscription growth, partner expansion, and prepaid card sales through strategic field execution and alliance models.
Achievements:
Spearheaded a comprehensive merchant onboarding strategy, including market research, regional planning, and field execution.
Scaled the Pune market from inception, generating ₹3.8 Cr+ in revenue through structured field execution and partner-led programs.
Launched and scaled Vyaparify Prepaid Card program, enabling merchants to access cashback, float
management, and instant settlements
Built BTL campaigns and referral partnerships that increased prepaid card awareness and adoption by 40% in Tier 2 & 3 markets.
Led a high-performing team of field executives and supervisors for conversion, retention, and subscription growth across multiple zones.
Designed a Zoho CRM-integrated internship model, generating qualified leads at zero cost and contributing ₹8 lakh in 3 months.
Formed digital partnerships, yielding ₹3 lakh/month by expanding into untapped markets.
Built a strong network of distributors, influencers, and referral agents to boost merchant engagement.
Delivered high-impact campaigns via WATI (WhatsApp), SMS, and events, engaging 1.4 lakh users and
achieving a 22% response rate.
Launched a new digital campaign channel, increasing monthly base conversions by 2% and adding
₹10 lakh/month in revenue.
Established an in-house call center and service desk, enhancing query resolution and reactivation.
Fostered cross-functional collaboration through KPIs and weekly reviews, improving client ROI from 2% to 5%.

Merchant AcquisitionStrategic PartnershipsField Sales StrategyRevenue & Profit GrowthDigital Campaign ManagementWhatsApp Marketing (WATI)+6

Vaco binary semantics llp

Cluster Manager_Onsite Google Pay

Sep 2019 – Jan 2024 · 4 yrs 4 mos · Mumbai, Maharashtra, India · On-site

Descriptions:
Launched and scaled Google Pay, Google Vouchers, and Google Maps & driving massive merchant adoption and ecosystem growth
Led large-scale acquisition, subscriptions, and product rollouts across cities, while managing P&L, staffing, and GTM operations.
Achievements:
Directed mass-scale outreach campaigns for Google Pay, Google Maps, SoundPods, and Google Vouchers, activating over 15 lakh merchant partners.
Executed Google Maps launch in Mumbai, onboarding 15,000+ partners in the first month.
Mentored a 350-member team using pin code-level optimization for efficient coverage.
Formed and led a dedicated GMap team that acquired 2 lakh merchants in year one and expanded to 6.5 lakh.
Rolled out category-based acquisition plans in Goa focused on tourism hubs, achieving 80,000+ GPay and 30,000+ GMap signups.
Launched Google Pay and Google Voucher campaigns in Kolkata, including:
Onboarded 1 lakh merchants within 12 months.
Activated 27,000+ merchants within the first 30 days of launch.
3,000 Google voucher sellers acquired in 30 days.
Rolled out 17,000 SoundPods in one month through a location-driven deployment strategy.
Led the successful launch of Gonukkad's subscription platform in Mumbai, onboarding 75+ merchants and generating ₹22 lakh in revenue within the first month.

Merchant OnboardingGoogle Pay EcosystemGMap Merchant ListingsSoundbox DeploymentPartner ActivationTerritory Expansion+5

Aditya birla idea payments bank limited

Area Sales Manager

Sep 2017 – Sep 2019 · 2 yrs · Mumbai Area, India · On-site

Descriptions:
Led distributor-driven acquisition and digital banking growth across remittance, travel, and bundled retail services.
Achievements:
Launched and scaled merchant acquisition for Domestic Money Remittance (DMR) and allied financial
services across assigned territories.
Onboarded and managed retail partners and distributors, expanding network coverage and driving revenue growth from ₹50,000 to ₹30 lakh in daily transactions.
Enhanced transaction value and customer engagement through targeted training and cross-selling of
value-added services, including travel bookings, insurance, and loans.
Built a strong distributor ecosystem by appointing, onboarding, and mentoring channel partners.
Collaborated with operations and product teams to streamline onboarding processes.

Domestic Money Remittance (DMR)Distributor Network ManagementDaily Revenue GrowthChannel Sales DevelopmentB2B SalesFinancial Product Bundling+1

Paytm

Assistant Manager

Aug 2014 – Jul 2017 · 2 yrs 11 mos · Mumbai Area, India · On-site

Descriptions:
Part of Paytm’s core launch team, driving large-scale merchant onboarding, QR deployment, and field team setup across Mumbai.
Achievements:
Core member of Paytm’s Payments & E-commerce launch team, responsible for driving merchant acquisition, digital payment adoption and market expansion.
Scaled deployment of Paytm QR and Wallet solutions across diverse merchant categories, improving
transaction volume and user engagement.
Recruited, trained, and led a 90-member field sales team to onboard 22,000+ Taxi drivers and local vendors within the first month of rollout.
Collaborated with Product, Marketing, and Operations teams to optimize the merchant activation funnel and streamlined KYC and onboarding.
Created onboarding SOPs, training guides, and sales collateral for merchant teams.

Payments EcosystemQR DeploymentWallet OnboardingField Force ManagementSOP CreationPartner Onboarding+2

Jaipan industries ltd.

Manager-Sales & Marketing

Apr 2012 – Jul 2014 · 2 yrs 3 mos · Mumbai Area, India · On-site

Descriptions:
Launched and led the company’s e-commerce division, affiliate network, and digital sales strategy across national marketplaces.
Achievements:
Set up and scaled the E-commerce division, generating ₹18 lakh in revenue within the first 30 days.
Secured strategic partnerships with Amazon, Flipkart, Snapdeal, and Shopclues.
Managed catalog setup, compliance, and merchandising to optimize visibility and sales.

E-commerce MarketingAmazon/Flipkart OnboardingProduct Listings

Sharp batteries & allied industries ltd.

Assistant Manager-Marketing & Sales

Jun 2010 – Apr 2012 · 1 yr 10 mos · Navi Mumbai, Maharashtra, India · On-site

Descriptions:
Managed sales of industrial products across B2B and dealer channels, while supporting logistics and national distribution.
Achievements:
Secured and expanded channel networks including distributors and retail dealers.
Conducted B2B prospecting, and closed high-volume industrial and export deals.
Coordinated with logistics and dispatch teams to ensure smooth product flow and after-sales service.

B2B ProspectingRetail Dealer NetworkDispatch Operations

Jaylaxmi transport company

Sales Executive

May 2006 – Mar 2008 · 1 yr 10 mos · On-site

Descriptions:
Supported fleet operations and B2B client acquisition while coordinating dispatch and logistics across shipping routes.
Achievements:
Reached out to exporters and agents to identify shipping needs and generate leads.
Built and retained strong B2B client relationships.
Oversaw daily dispatch operations for timely delivery and route optimization.

Export LogisticsSales Coordination