Sanjeet Kumar — Digital Marketing Specialist

Digital Marketing Professional 13+ Years in Performance Marketing, Paid Media Strategy & Scalable Growth I’m a results-driven digital marketing Professional with 13+ years of experience in performance marketing, paid media strategy, and lead generation across diverse industries and markets. I’ve successfully executed full-funnel digital campaigns across Meta Ads, Google Ads (Search, Display, Video), and programmatic platforms—driving measurable business outcomes in revenue, reach, and ROI. With a strong data-first mindset, strategic clarity, and deep expertise in digital growth, I help businesses scale effectively through ROI-optimized campaigns. I excel in managing high-value budgets, maximizing ROAS, and leading cross-functional teams across performance, creative, and analytics functions. Core Strengths • Paid Media: Meta, Google Ads (Search, Display, Shopping, Video), YouTube, Bing, Programmatic • Campaign Execution: Funnel strategy, targeting, A/B testing, budget pacing, bid optimization • Team Leadership: Managing internal teams, vendors, agency partners, mentoring junior marketers • Lead Generation: Full-funnel setup for B2B/B2C with conversion-focused creative and targeting • Analytics: GA4, Tag Manager, Facebook Events Manager, Search Console, UTM-based attribution • SEO & SEM: Integrated organic + paid search strategy for traffic growth and cost-efficiency Key Competencies ✔ Performance Marketing & PPC – Managed 100+ campaigns, consistently improving CPL and lead quality. Scaled Google Ads budgets up to ₹30L/month while enhancing ROAS. ✔ Meta Ads Strategy – Delivered end-to-end campaign success for D2C, SaaS, and services using TOFU/MOFU/BOFU strategies, DPA, and dynamic creatives. ✔ SEO & Keyword Optimization – Used tools like SEMrush, SpyFu, Ubersuggest for high-impact keyword targeting and content alignment. ✔ Analytics & Tracking – Set up GA4, GTM, custom events; built executive dashboards for ROI reporting and strategic decisions. ✔ Strategic Leadership – Developed marketing roadmaps, managed agency relationships, and standardized campaign SOPs for scale. Highlights • Achieved 4x ROAS on Meta for a D2C brand in 90 days • Reduced CPL by 38% for a B2B SaaS client via segmented retargeting • Scaled Google Ads from ₹1L to ₹15L/month with CPA control • Drove 5x increase in qualified leads through integrated performance strategies

Stackforce AI infers this person is a Digital Marketing Expert with a focus on Performance Marketing and eCommerce growth strategies.

Location: Delhi, Delhi, India

Experience: 13 yrs 7 mos

Skills

Performance Marketing
Paid Media

Career Highlights

Achieved 4x ROAS on Meta for a D2C brand in 90 days
Reduced CPL by 38% for a B2B SaaS client via segmented retargeting
Scaled Google Ads from ₹1L to ₹15L/month with CPA control

Work Experience

Link-Bharat

Manager - Digital Marketing (2 yrs)

Shahnaz Husain

Manager-Digital Marketing (3 yrs 7 mos)

361 Analytica Pvt Ltd.

Senior Digital Marketing Executive (10 mos)

VOCIS LLC

Digital Marketing Executive (4 yrs 2 mos)

Screwdriver Films Pvt Ltd

Sr. SEO (3 yrs)

AFORD

SEM/SMO Executive (2 yrs 6 mos)

Education

Advanced Certificate in Digital Marketing and Communication at MICA | The School of Ideas

Performance Marketing Mentorship Program at GrowthSchool

Master of Business Administration (MBA) at Sikkim Manipal University - Distance Education

B.A Programme at Delhi University

Sanjeet Kumar

Digital Marketing Specialist

Delhi, Delhi, India13 yrs 7 mos experience

Highly Stable

Key Highlights

Achieved 4x ROAS on Meta for a D2C brand in 90 days
Reduced CPL by 38% for a B2B SaaS client via segmented retargeting
Scaled Google Ads from ₹1L to ₹15L/month with CPA control

Stackforce AI infers this person is a Digital Marketing Expert with a focus on Performance Marketing and eCommerce growth strategies.

Contact

Skills

Core Skills

Performance MarketingPaid Media

Other Skills

Meta Ads (Facebook & Instagram)Google Search & Display AdsSearch Engine MarketingSearch Engine OptimizationSocial Media OptimizationDigital MarketingPaid Media PlanningPPC StrategyConversion OptimizationFunnel OptimizationCampaign AnalyticsMarketing Budget ManagementBudget ManagementLead GenerationROI Analysis

About

Experience

13 yrs 7 mos

Total Experience

2 yrs 10 mos

Average Tenure

2 yrs

Current Experience

Link-bharat

Manager - Digital Marketing

May 2024 – Present · 2 yrs · Delhi, India · On-site

I specialize in end-to-end performance marketing and paid media management across Meta Ads, Google Ads (via MCC), Facebook Business Manager, and LinkedIn Campaign Manager. With a focus on full-funnel strategy and ROAS-driven execution, I’ve led scalable campaigns across eCommerce.
Key Responsibilities:
Developed and executed paid media strategies across Google Search & Display, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Bing, and mobile advertising platforms
Managed full-funnel campaign execution, including audience segmentation, budget pacing, and device-level targeting (desktop, mobile, tablet)
Built and optimized advanced campaigns such as PLA, DSA, RLSA, GSP, YouTube Video Ads, Facebook Dynamic Ads, and LinkedIn Sponsored Content
Conducted in-depth keyword research and audience targeting using Google Ads, Analytics, and third-party tools (SEMrush, Ubersuggest)
Led continuous optimization through A/B testing, creative iterations, and bid strategy refinement to improve CTR, CVR, and CPC
Implemented conversion tracking and attribution using Google Tag Manager, GA4, Meta Pixel, and LinkedIn Insight Tag
Created performance dashboards and reports, delivering data-driven insights on campaign health, ROAS, and CPA
Collaborated cross-functionally with designers, developers, and content teams to align campaign assets with performance goals
Oversaw agency coordination and internal team training, standardizing workflows and improving media buying efficiency

Performance MarketingMeta Ads (Facebook & Instagram)Google Search & Display AdsSearch Engine MarketingSearch Engine OptimizationSocial Media Optimization+14

Shahnaz husain

Manager-Digital Marketing

Oct 2020 – May 2024 · 3 yrs 7 mos · Delhi, India · On-site

Managing campaign through Meta Ads, MCC on Google Ads & Facebook Business Manager. Responsible for planning marketing strategy, setting up & optimizing Google Ads, Facebook & LinkedIn campaigns, growth of traffic & lead generation.
Responsibilities:
o Making the strategy of Paid Marketing activity that includes Search Engine Marketing on Google, Bing, Facebook, Instagram, LinkedIn, Twitter and Mobile Apps.
o Implementing and executing the plan to meet the business target by choosing the appropriate channels and different devices such as Desktop, Mobile & Tablet.
o Keyword Analysis: Google AdWords & Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.
o Create and optimize PLA, RLSA, DSA, GSP (Gmail Sponsored Promotions), YouTube Video Ads, Dynamic Remarketing, Facebook Dynamic Remarketing, LinkedIn Ads etc.
o Making proper strategy for Search & Display Network targeting with keyword, topics, audiences, remarketing etc.
o Analyzing online marketing and working on conversion rate, Bounce Rate, Keyword Quality Score, CPC & CTR ratio.
o Manage conversion tracking and other tags via Google Analytics & Tag Manager
o Landing page and Ad-Copy analysis with AB split testing strategy
o Campaign performance reporting and problem identification both through Google Analytics & AdWords.

361 analytica pvt ltd.

Senior Digital Marketing Executive

Oct 2019 – Aug 2020 · 10 mos · Noida, Uttar Pradesh, India

Managing multiple campaign through Meta Ads, MCC on Google Ads & Facebook Business Manager. Responsible for planning marketing strategy, setting up & optimizing AdWords, Facebook & LinkedIn campaigns, growth of traffic & lead generation for multiple client projects/accounts.
Responsibilities:
o SEM proposal writing for clients
o Understanding client’s business & requirements
o Making the strategy of Paid Marketing activity that includes Search Engine Marketing on Google, Bing, Facebook, Instagram, LinkedIn, Twitter and Mobile Apps.
o Implementing and executing the plan to meet the business target by choosing the appropriate channels and different devices such as Desktop, Mobile & Tablet.
o Keyword Analysis: Google AdWords & Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.
o Create and optimize PLA, RLSA, DSA, GSP (Gmail Sponsored Promotions), YouTube Video Ads, Dynamic Remarketing, Facebook Dynamic Remarketing, LinkedIn Ads etc.
o Making proper strategy for Search & Display Network targeting with keyword, topics, audiences, remarketing etc.
o Analyzing online marketing and working on conversion rate, Bounce Rate, Keyword Quality Score, CPC & CTR ratio.
o Manage conversion tracking and other tags via Google Analytics & Tag Manager
o Landing page and Ad-Copy analysis with AB split testing strategy
o Campaign performance reporting and problem identification both through Google Analytics & AdWords.

Vocis llc

Digital Marketing Executive

Aug 2015 – Oct 2019 · 4 yrs 2 mos · New Delhi, Delhi, India

Roles & Responsibilities:
Managed and optimized campaigns across search engines to ensure goals are met.
Optimized Google analytics to track revenue performance of existing campaigns.
Keep current with SEM trends and actively research, test and propose new approaches to improving campaign performance.
Providing recommendations and actively participate in landing page optimization.
Managing PPC Campaigns on Google Adwords, Yahoo Gemini, Facebook Ads.
Quality Score, Keywords Analysis & Mining
Cost Per Acquisition,
ROI Analysis
Geographic Location Based Analysis
Competitor Analysis
Strong Bids & Budgets Management.
Performance Reporting

Screwdriver films pvt ltd

Sr. SEO

Aug 2012 – Aug 2015 · 3 yrs · New Delhi Area, India

Roles & Responsiblities:
Pay Per Click Management(Google, Yahoo, Bing, Facebook, LinkedIn, and Youtube)
Organic SEO) and Social Media Marketing
Project Management for SEO, PPC, and Social Media Marketing/Digital Marketing
Manage Team For SEO/SMO and directly handle PPC
Handling Google Analytics and other Web Analytics Tools.
Handling Google Webmasters
Client Communication/Reporting
Planning for Website renovation & improvement
Monitors, Analyzes and understands Customer Behavior
Co-ordinates with the Designing and Developer team and Technical Team to make a Search Engine Friendly Website
Lead Generation by PPC, SEO, and Social Media
Handling MCC Account, Adwords Editor and Google Merchant Center
Improve Quality Score & lower CPC for all the projects.
Create a campaign, Ad group, and Ads on Google Adwords
Ad copy creation & optimization
Handling Video & Banner Ads in display network and re-marketing.
Landing page optimization for PPC and SEO.
Negative keyword selection & implementation into campaigns & ad groups.
Bid management in Ad Group and keyword level and Landing Page Optimization.