Aug 2022 – Feb 2025 · 2 yrs 6 mos · India

• 🔵 Proven Global Marketing manager with a track record of driving impactful campaigns and achieving exceptional results. I have spearheaded numerous successful external marketing and communications initiatives, consistently aligning them with Global Business Line (GBL) objectives and priorities.
• 🔵 My expertise lies in developing robust GTM and activation strategies, resulting in Portfolio Pipeline development with significant achievements. Collaborating with subject matter experts, portfolio leads, and the global portfolio marketing core team, I have crafted activation strategies that align seamlessly with the overall marketing plan.
• 🔵 Run multi-channel campaigns? That's my specialty! I have effectively liaised with AR/PR/Digital teams to drive global campaigns across various towers of CIS, including Cloud, Employee Experience, Cybersecurity, IS, ESM, and Group pillars Sustainability and Innovation.
• 🔵 Campaign Amplification? Absolutely! I have collaborated with regional marketing and Account-Based
• Marketing teams to amplify global campaigns, ensuring they resonate with target audiences.
• 🔵 Embracing the digital era, I have played a pivotal role in driving the digital marketing for CIS business unit. By leveraging organic and paid strategic campaigns, I successfully achieved a remarkable 90% increase in followers for Cloud and Cybersecurity LinkedIn showcase pages, significantly boosting overall engagements and brand visibility for CIS.
• 🔵 As a subject matter expert, I lead Digital campaigns (organic and paid), providing essential support to bids and business pursuits.
• 🔵 As a staunch advocate of Employee advocacy, I work closely with the advocacy team, driving relevant
• initiatives to position Cloud and Cyber experts as leaders in their domain.
• 🔵 As a key subject matter expert, I take pride in educating global marketing and communications networks on various aspects of Digital Marketing, fostering a culture of continuous learning and innovation.

Sep 2018 – Jul 2022 · 3 yrs 10 mos · India

• 🔵 As a dynamic Digital marketing lead in the IT industry, I have managed a global team of innovative
• marketers, providing leadership and guidance to both team members and peers across the organization and marketing channels.
• 🔵 My passion for continuous learning has made me a key subject matter expert, educating global marketing and communications networks on various aspects of Digital Marketing, staying at the forefront of industry trends and best practices.
• 🔵 I have overseen an Group annual paid media budget, strategically increasing it threefold since 2018. This paid media strategy has significantly contributed to overall website sessions, resulting in a remarkable high conversion rate and business deals wins.
• 🔵 My expertise in strategizing, executing, and optimizing global paid campaigns across various digital channels, including LinkedIn, Twitter, Facebook, and Google, has targeted key markets such as the US, UK, Europe, Nordics, and APAC. These campaigns have consistently generated maximum engagements, conversions, leads, and demand for the business.
• 🔵 I have actively supported major global events, including Dreamforce, AWS Reinvent, Sapphire Now, Red Hat Summit, ServiceNow K21, and Adobe Summit, driving brand awareness and registrations for these events. My involvement in high-value RFPs/Pursuits has contributed to winning bids. Additionally, I have driven downloads of essential thought leadership reports.
• 🔵 Developed paid media capabilities to support country marketing teams, ABM, Sales, and external clients has brought in new business month over month.
• 🔵 Expanded Capgemini's digital footprint with an impressive increase in the number of followers across LinkedIn, Twitter, Facebook, and Instagram. This also ensured fostering meaningful interactions with an increase in engagements.
• 🔵 I have successfully led various other marketing projects, including SEO, Pardot campaign management, and leading social media for Belgium and Luxembourg regions.

Jun 2017 – Aug 2018 · 1 yr 2 mos · Greater Kolkata Area

• ABP Digital is a digital division of one of the largest media house ABP group. Property handled: anandabazar.com
• Handled annual marketing budget of 1 Cr +. Had achieved 100+ MN page views from various marketing channels.
• Promoted anandabazar.com brand through various traditional marketing channels like Print, Radio, Bus branding, Canter activity (interactive game to connect with the brand) and various digital marketing channels like Facebook, Twitter, Google, and Affiliate partners.
• Increased newsletter subscriber base through organic (embed, pop up, inline widget) & paid medium (Facebook, Google, affiliate, etc). Managing daily, weekly, section-specific newsletters to engage with subscribers to build loyal customer base and drive page views.
• Increased website engagements using Clevertap.
• "Ananda Utsav" - Best Brand Awareness Campaign at INMA Global Media Awards 2018.
• It helped build a variety of advertising options for display, native, and sponsorship. This allowed us to collaborate with and solve for ~25 brands—local, national and multinational. The revenue in 2017 grew 50% over the previous year and contributed to 12% of the annual revenue target.

Apr 2015 – May 2017 · 2 yrs 1 mo · Mumbai

• Managed annual marketing budget of 10 crores
• Strategized & ensured smooth delivery of digital campaigns(social media, google ads, email marketing etc) at optimize levels by coordinating among publishers, Affiliates, Networks, Media agencies, Business Team, Call Centre, Field Sales team and other stakeholders to meet the defined business objectives: Monthly lead volume, CPL, L2O, L2A, COA etc.
• Managed aggregators like Bankbazaar, Paisabazaar etc to generate digital business.
• Performance marketing: Acquired Quality Leads MoM for Products such as Savings Account, Current Account, Personal loan, Home loan, NPS, Click 2 Remit, NRI Banking, Kotak Banking App- 811, etc.
• Key results: Increased avg monthly Lead volume for CASA from 30,000 to 80,000.

Feb 2014 – Mar 2015 · 1 yr 1 mo · Mumbai Metropolitan Region

• Handled an annual marketing budget of 10 crores.
• Strategized & ensured smooth delivery of digital campaigns(social media, google ads, email marketing etc) for Business Teams by coordinating among Agencies, Product team & other stakeholders to meet desired business objectives.
• Performance marketing: Acquire online Applications, Quality Leads MoM for Products such as Credit Card, Home Loans, Savings accounts etc with targeted CPA.
• Key results: Increased avg monthly Home loan Apps volume from 600 to 1000 with a decrease in CPA for Home loan from Rs 2000 to Rs 1500 with a conversion rate of 5% with monthly disbursed value of 40 Cr. Also, there was an increase in Credit card monthly Apps from 4,000 to 10,000 with a decrease in CPA from Rs 550 to Rs 300 with a conversion rate of 22-25% with monthly card issued number of 2500.
• Brand Campaigns: Various Debit Card / Credit Card Offers campaign to drive visits to Offer page, Increase requests for Expression Cards, Registration & brand visibility for Pockets

Mar 2012 – Feb 2014 · 1 yr 11 mos · Mumbai Metropolitan Region

• Strategized & executed Google SEM campaigns for Technical Support service of Antivirus brands (AVG, Norton, Mcafee etc), Apple(Mac, iTunes etc), Microsoft & Computer(Dell, HP etc) brands to generate sufficient qualified leads to the backend operation team on continuous basis & thus helped in generating good sales MoM.
• Managed annual marketing budget of $2.5 million. Increased avg monthly leads from 250 to 3500 with a decrease in CPL from $15 to $5-$6. This results in increase in monthly sales from $10,000 to $100,000.
• Managed social media marketing (Facebook, LinkedIn,Twitter etc.) to create brand awareness, customer engagement, ORM.

May 2011 – Feb 2012 · 9 mos · Mumbai; Bangalore

• Revenue generation through Corporate sales of Import / Export logistics express services to Textile, Leather, Pharma, Automobile, etc customers.
• Handled South Bombay territory with an achieved sales target of 1.5 crores.
• Market research & Brand promotions through ATL (print media, OOH) & BTL (flyers, POS) activities, corporate events/conferences.

Jul 2007 – Jun 2009 · 1 yr 11 mos · Mumbai · On-site

• Project:- CITI CATE Operations, Citibank
• Weekly reporting of resource allocation, SLA breach, Quality Management
• Acceleration of Business Processes by Product Administration of Content Management Tool such as Documentum (Content management) and Kofax (Scanning and Imaging).
• Technical knowledge: C, C++, Java, HTML, Unix, MS Office.
• Best Team Performance Award for CITI CATE project, Citibank