Sankalp Bandyopadhyay

CEO

Bengaluru, Karnataka, India12 yrs 7 mos experience

Highly Stable

Key Highlights

$12M+ revenue scaled via performance-led campaigns
420+ B2B SQLs in 60 days via ABM & AI-powered funnels
Built multi-market presence across MENA, EU, and Americas

Stackforce AI infers this person is a B2B marketing leader with expertise in FinTech and SaaS industries.

Contact

Skills

Core Skills

B2b Marketing StrategyDigital MarketingCustomer AcquisitionProject ManagementStrategy

Other Skills

Account based marketingAdvertisingAgile MethodologiesAnnual PlanningApp MarketingBelow the Line AdvertisingBrand DevelopmentBrand StorytellingBusiness StrategyChannel StrategyClient ProspectingCustomer Relationship Management (CRM)Digital EngagementDigital TransformationFinancial Technology

About

I’m a business-first marketer with 11+ years of experience across high-growth industries—Banking, FinTech, Airlines, SaaS, and Telecom—crafting marketing strategies that don’t just perform but transform. Whether it’s scaling a $50M marketing portfolio at Mashreq, building AI-powered GTM playbooks at Zapcom, or onboarding 200+ clients for a bootstrapped agency, I’ve consistently delivered measurable ROI and built high-impact marketing engines from the ground up. --> $12M+ revenue scaled via performance-led campaigns --> 420+ B2B SQLs in 60 days via ABM & AI-powered funnels --> 19.6x ROAS | 32% CAC reduction | 6% journey completion lift --> Built multi-market presence across MENA, EU, and Americas I lead with metrics, mentor with intent, and operate with the belief that marketing should be the growth engine, not just the brand custodian. Currently spearheading global marketing at Zapcom across 4 continents — aligning product, sales, and brand to create pipeline impact. Ready to take on a larger charter where I can shape consumer trust, build enduring brands, and scale customer acquisition across new-age digital models. Let’s connect if you’re solving at the intersection of AI, customer experience, and GTM strategy.

Experience

12 yrs 7 mos

Total Experience

2 yrs 2 mos

Average Tenure

1 yr 7 mos

Current Experience

Zapcom group inc

Group Head of Marketing

Nov 2024 – Present · 1 yr 7 mos · Dallas–Fort Worth metroplex, Texas, United States · On-site

With over a decade of experience in the FinTech, EdTech, Telecom and IT sectors, I combine data-driven decision-making with creative storytelling to transform complex challenges into marketable success stories. My leadership is rooted in delivering results that matter – from growing brand equity to generating measurable ROI.
As the Global Head of Marketing for Zapcom group, I’m responsible for:
Spearheading marketing strategy and operations across Europe, MENA, and North America.
Driving brand growth and visibility through innovative, data-driven campaigns.
Collaborating with leadership to align marketing with revenue and business goals.
Standardized global brand guidelines and communication to ensure consistency and impact across markets.
Launching GTM strategies across geographies
Collaboration is at the heart of my approach. Working closely with the Sales and Leadership teams, I align marketing strategies with revenue objectives to fuel sustained growth. My expertise in digital marketing, performance campaigns, and lead generation enables me to unlock new opportunities, creating tailored solutions that resonate with diverse audiences globally.
Connect to discuss growth strategies, market insights, and transformative leadership in global marketing.

B2B Marketing StrategyAgile MethodologiesSoftware as a Service (SaaS)Digital MarketingApp MarketingStrategy+13

Mashreq bank

Head of Digital Marketing for Investments, Mashreq Liabilities, Gold and Insurance

Mar 2021 – Nov 2024 · 3 yrs 8 mos · Dubai, United Arab Emirates · Remote

LinkedIn MarketingGoogle AdsAgile MethodologiesProject ManagementGoogle AnalyticsPresentation Skills+36

Turnkeyz

Head Of Digital Marketing

Jan 2019 – Mar 2021 · 2 yrs 2 mos · Bengaluru, Karnataka, India

LinkedIn MarketingBusiness StrategyB2B Marketing StrategyMarketoGoogle AdsSoftware as a Service (SaaS)+31

Classklap

Senior Manager

Oct 2015 – Jan 2019 · 3 yrs 3 mos · Bengaluru Area, India

Led a team of 6 managers to achieve marketing and sales goals, including lead generation and application purchase

LinkedIn MarketingB2B Marketing StrategyGoogle AdsAgile MethodologiesSoftware as a Service (SaaS)Project Management+27

Airtel

Zonal Manager, B2B Sales

Mar 2014 – Oct 2015 · 1 yr 7 mos · bangalore

Significant work on Churn Reduction
Pipeline Management for the team and self
Onboarding of Channel partners, negotiating on pricing, Payment terms
Develop and Strategize for partners to achieve their targets with given sales resources
Acquisition of medium and large businesses
Ensure company level metrics adherence at every level of the team
Review sales processes, pipeline and work on Acquisition Planning
Identify new opportunities with existing accounts by becoming expert in their evolving needs and reducing customer churn
Analyze business trends and ensure payouts and positive ROI for partners

Project ManagementPresentation SkillsStrategyAnnual PlanningDigital EngagementAdvertising+3

Vistamind

Digital Marketing Executive(Intern)

Oct 2013 – Feb 2014 · 4 mos · Bangalore

Working on SEM, SEO, SMO Adwords management, and Content Management
Primary Roles:
Specialized role as part of the Digital Marketing & Analytics team
Through digital and online techniques and analysis pursue specific goals in lead generation, lead qualification, communication, brand building and conversion
End to End execution of marketing projects and campaigns, including idea, creation of collateral's, distribution of collateral's in various media and measurement and analysis of impact
Execution of Search Engine Optimization on a continuous basis
Execution of Social Media Marketing efforts
Creation and execution of SMS and Email based marketing campaigns
Continuous review and active management of website and other online assets
Reviewing the Content for the company website
Working on SEO,SMO and SEM and working on the challenges of Page Authority and Domain Authority