Sankalp Shukla

Product Manager

Gurugram, Haryana, India8 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Led successful product initiatives improving customer experience.
  • Achieved significant cost savings through innovative solutions.
  • Expert in data-driven product management strategies.
Stackforce AI infers this person is a Product Manager with expertise in E-commerce and Automotive sectors.

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Skills

Core Skills

Product ManagementCustomer Experience

Other Skills

Agile MethodologiesAndroidBrand ValueCommunicationCost OptimizationCreative IdeationCross-functional Team LeadershipCustomer AcquisitionCustomer Experience ManagementCustomer Relationship Management (CRM)Data AnalysisData VisualizationEmbedded CEstablishing PrioritiesGrowth Hacking

About

A passionate problem solver who is on a constant paradigm of trying to build the simplest customer centric solutions, using first principle thinking as a go-to mechanism 5+ years of product management experience in B2C, B2B & D2C business models, with a demonstrated history of delivering solutions through viable, robust, scale-able products built by leveraging the latest technology trends. Experienced in owning organisational goals ranging from “Customer Transaction Experience” to “Cost Optimisation”, “Revenue Generation”, "User Acquisition" & "Branding". Key Skills : 1) End-to-end product ownership: User research methodologies, user requirement elicitation, product strategy and road-map, BRD / PRD development, product design and thinking (UI/UX), product analytics, product development, launch and maintenance. 2) Leading product development cycle using agile methodologies : backlog grooming, user stories, Jira ticket creation, sprint planning, UATs, sprint retros, DSMs etc. 3) User experience management, funnel analysis, customer journey, growth and retention 4) Data driven approach : Ability to make strategic decisions based on data analysis and interpretation. 5) MVPs and A/B testing : hands-on experience of testing hypotheses using minimum viable products and A/B testing for inferring results and conclusions 6) Data retrieval : Ability to extract necessary data sets using SQL and python 7) Ability to triage bugs and prioritise against other development items 7) Skilled at working with cross-functional teams, managing them to achieve a common goal. 8) Self-starter who can anticipate business needs and fulfil them proactively

Experience

8 yrs 3 mos
Total Experience
1 yr 8 mos
Average Tenure
2 yrs 10 mos
Current Experience

32nd

Product Manager

Aug 2023Present · 2 yrs 10 mos · Gurugram, Haryana, India · On-site

Milkbasket

2 roles

Employee Branding Executive : CEO's volunteer

Mar 2022Jun 2022 · 3 mos · On-site

  • Volunteer for the LinkedIn Marketing team.
  • Curated & coordinated 10+ posts related to employee branding which brought in 1000+ impressions, along with 5000+ views

Product Manager

Aug 2021Jul 2023 · 1 yr 11 mos · On-site

  • 1) Primary owner of the customer post-shopping journey, prioritizing exemplary customer experience, cost optimization, & brand value.
  • 2) Led cross-functional teams of 10+ members, to a successful implementation of 15+ small to medium projects.
  • 3) Spearheaded the concept-to-launch of initiatives aimed at addressing customer grievances, achieving a target of less than 5% monthly orders with issues & ensuring refunds worth < 1.5% of total sales value.
  • KEY PROJECTS
  • Recycling Initiative (Delivery Bags & Tetra Paks)
  • 1) Spearheaded the end-to-end development & launch of Industry’s 1st recycling feature on an e-commerce platform, enabling users to raise a request to pick-up unused Delivery Bags/Tetra Paks for recycling.
  • 2) Successfully eliminated 75+ monthly social media escalations, while gaining 15+ organic shoutouts from satisfied customers & gained media coverage through 10+ media outlets.
  • 3) Currently receiving ~20,000 monthly requests resulting in ~4200 kgs/month of plastic recycled, without any logistical costs. Additionally received appreciation on social media from the CEO of the firm.
  • Customer Issue Management System - CIMS (In-house CRM tool)
  • 1) Conceptualized a CRM tool from scratch to be used by 350+ internal users, aimed at a ~25% reduction in customer issue resolution time.
  • 2) Designed & created over 25 wireframes & 25 data flow diagrams to visualize the system's structure & functionality. Delivered the same in 10 comprehensive PRD’s to the tech team.
  • Miscellaneous
  • 1) Integrated MB systems with Clevertap, enabling business teams to run 100+ monthly offers on dynamically changing customer cohorts. Cutting down manual effort of ~80 man-hours/month.
  • 2) Saved user effort of ~412 man-hours monthly by curating logic which led to 52% of overall order related customer tickets getting auto-resolved.
  • 3) Re-worked the user education journey for the non-contactable reverse logistics, improving successful reverse-pickup of products by 18%
Customer ExperienceCost OptimizationBrand ValueCross-functional Team LeadershipProject ManagementWireframing+1

Cars24

3 roles

Senior Product Associate

Promoted

Dec 2020Jul 2021 · 7 mos

  • Responsibilities and related impacts
  • 1) Owner of the end-to-end customer transaction journey including price acceptance, customer payments to ownership transference. Primarily working towards exemplary customer experience, revenue generation and cost optimization.
  • 2) Managed teams of 5+ development, engineering, design and business stakeholders in all phases of custom product solutions delivery (from requirements gathering through build, test phases, QA, launch and support) .
  • 3) Contributed in business growth to 3X value (5k to 15k monthly C2B procurements) during the tenure by driving customer experience initiatives for PAN India transactions yielding an ~38% improvement of NPS score.
  • 4) Managed concept-to-launch of initiatives solving customer grievances, reducing customer grievances by ~53% in 18 months ( pre-covid ) and again by ~70% in 9 months ( post-covid ).
  • [% = base of monthly cars procured]*
  • Key Projects :
  • 1) Devised & deployed the post-negotiation customer journey for Doorstep Car Procurement from scratch.
  • Contributed ~38% of monthly cars bought by Cars24. (June’21)
  • 2) Conceptualized & launched the Instant-Payment feature, enabling customer payments concurrent to car pickup by working in collaboration with Locus & DriveU generating ~3% of monthly revenue.(June’21)
  • 3) Working in synergy with Equifax, created the Early Warning System(EWS), a feature to flag cars with linked loans. It enabled accurate evaluation of cars bailing out business losses of ~35 lakhs per month.
  • 4) Designed to disburse Automatic Customer payments driven by system intelligence, partnered with Kotak Mahindra bank & Yes Bank using penny drop method. Resulting in ~3 secs of average payment TAT.
  • Resource cost was reduced to 1/4th of the pre-feature value achieved by eliminating manual effort of ~432 weekly man-hours, enabled by 93% adoption rate by the customers.
Customer ExperienceRevenue GenerationCost OptimizationTeam ManagementProduct Management

Product Associate

Promoted

Sep 2018Nov 2020 · 2 yrs 2 mos

  • Primarily working towards providing seamless customer experience to car sellers.
  • Simultaneously worked on revenue generation and cost optimization.
  • Also owned processed that involved improving operational efficiency, accuracy of quality check assurance, swift hassle free payments.
  • Managed a team of 5+ engineers, handling the development of core internal products like “Admin Panel” and “DMS app” reducing the customer's document verification journey by ~27%
  • 1) Uphold customer experience by enabling relevant customer communications on SMS, Email and Whatsapp during transaction journey of the customer
Customer ExperienceOperational EfficiencyTeam ManagementProduct Management

Software Test Engineer

Jul 2018Sep 2018 · 2 mos

Ducat education

Data visualisation using Python and Machine Learning

Mar 2018Dec 2018 · 9 mos

Technomentis edu services

Summer Intern

Mar 2017Jun 2017 · 3 mos

  • Worked on products, given as projects by the firm which Applied the concepts of IoT to develop "Smarter every-day Objects"
  • Description
  • 1) Hands on, product based experience on using micro-controllers (arduino, Node MCU) and sensors (IR, UV, LDR Bluetooth sensor etc) including ideation, conceptualisation, development and delopyement.
  • 2)Hands on, product based experience on programming micro-controllers using Embedded C.
  • 3) Hands on experience in developing small scale mobile applications, using MIT App Inventor.
  • 4) Experience in creating Technical Reports of the projects
  • Technologies Used : Embedded C, MQTT, AMPQ, Port Forwarding, Sensors and Micro-controllers

Education

Gautam Buddha University

Master of Technology - with Specialization in Software Engineering

Jan 2017Jan 2018

Gautam Buddha University

Bachelor of Technology — Computer Software Engineering

Jan 2013Jan 2017

St. Joseph's College, Allahabad

ISC (class 12th) — Science stream with Mathematics and Computer Science

Jan 2011Jan 2013

St. Joseph's College, Allahabad

ICSE (Class 10th)

Jan 2000Jan 2011

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