Oct 2023 – Jun 2025 · 1 yr 8 mos · Windsor, England, United Kingdom · Hybrid

• Upheld the appropriate brand image through asset checks and feedback, whilst advising on relevant guidelines
• Liaised between international teams and departments on a global scale to ensure activations were successfully delivered and approved by the brand’s licensor
• Managed 3rd party agencies to aid with the creation of promotional assets, providing creative direction
• Planned paid digital advertising campaigns, managing budgets for different products based on expected performance, and handled an external agency for campaign execution
• Collaborated with vendors and our events agency to produce and deliver items for an event, ensuring a timely delivery whilst remaining within a set budget and guaranteeing a high quality production
• Assisted with the management of PO creation and ensured correct services were delivered and invoiced appropriately, liaising between relevant departments, external parties, and Finance

Jun 2022 – Oct 2023 · 1 yr 4 mos

• Built a social media and influencer strategy from the ground up, taking full ownership over the social media channels as well as content creator relationships and management
• Managed content creation and publishing, simultaneously tracking results and optimising accordingly
• Sourced and managed third party PR and influencer agencies to increase efficiency and adapt tactics to fit within the marketing campaigns at large
• Achieved consistent channel growth over Firestoke’s first year and across two game launches

Jul 2021 – Jun 2022 · 11 mos · London, England, United Kingdom

• Supported the team with the planning and execution of UK/IE marketing activations, for both stand-alone campaigns for individual game launches, as well as live ops and sustain activities for long-term titles
• Managed assets and kept track of activities to ensure project progression
• Conducted research and data analysis to pinpoint areas of improvement and spot opportunities
• Collaborated with relevant stakeholders across a variety of departments and agencies, internally and externally
• Ran the UK social media channels and devised a social media strategy
• Assisted with briefing on paid media plans, suggested testing opportunities for data collection, and pivoted when obstacles occurred or where optimisation was possible