Sanya Goel — Product Manager
Content design design the art of meeting business needs by understanding how consumers consume information. I use this understanding to lead content driven experiments in the Atlassian Growth team. In the past year, these efforts drove a 28% YoY increase in customer onboarding and an 18% YoY increase in customers moving to premium editions of our product. For customer-centric experiences, content design is essential. My process begins with understanding the customer problem and grounding it in funnel data and research. From there, I build a content strategy to define the message, touchpoints, and tone. Writing clear copy, defining IA, measuring results, and iterating are all part of the loop. I also use AI to move with velocity—drafting hypotheses, creating research artefacts, checking copy against Atlassian’s voice, and even stress-testing success metrics. Collaboration is central: I partner with product designers, managers, engineers, and marketers to ensure our experiences not only delight users but also align with business goals. I believe the future lies in understanding the 'psychology of reading'. Our users have an ever-decreasing attention span, so they are more likely to scan. Yet we still write as if they read. The psychology of reading helps us understand what captures attention and how environment and state of mind influence comprehension. A crucial skill that helps us understand how consumers read is observational research. AI is also essential for this space, enabling personalization and freeing up time for creativity and strate
Stackforce AI infers this person is a SaaS and Marketing professional with expertise in content design and user engagement strategies.
Location: New Delhi, Delhi, India
Experience: 4 yrs 1 mo
Skills
- Content Design
- Content Strategy
- Social Media Marketing
- Content Development
Career Highlights
- Led experiments driving 28% YoY increase in onboarding.
- Executed campaigns achieving significant user engagement.
- Delivered 200+ SEO-friendly articles for diverse clients.
Work Experience
Atlassian
Content Design Senior Associate (4 yrs 1 mo)
Wakefit
Social Media Marketing Specialist (3 mos)
SILVERMANTLE LTD
Content Development (8 mos)
Moon Beverages Ltd
Digital Marketing Intern (1 mo)
Vencap United
Market Research Analyst (2 mos)
Education
Master of Business Administration - MBA at MICA | The School of Ideas
Bachelor of Management Studies at Shaheed Sukhdev College Of Business Studies
CBSE at DAV PUBLIC SCHOOL SRESHTHA VIHAR DELHI-110092
CBSE at Cambridge School, Indirapuram
