Sara Barbry

Operations Associate

Winston-Salem, North Carolina, United States13 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led corporate communications for 150th anniversary engaging over 5,000 employees.
  • Expert in translating complex business priorities into clear narratives.
  • Proven track record in managing high-impact corporate events.
Stackforce AI infers this person is a Corporate Communications expert with a strong focus on event management and internal engagement strategies.

Contact

Skills

Core Skills

Project ManagementExecutive CommunicationsEvent ManagementContent DevelopmentLeadershipGraphic DesignCommunication

Other Skills

Corporate StorytellingChange ManagementWritingOral CommunicationRelationship BuildingTeam ManagementRelationship DevelopmentExecutive-level CommunicationAdobe Creative SuiteSocial MediaMicrosoft OfficePublic SpeakingAdvertisingCreative WritingSocial Media Marketing

About

Senior Manager, Business Communications & Events at Reynolds American, leading enterprise-wide communications and all-employee events that connect 5,500+ employees to strategy, culture, and commercial impact. With 8+ years of experience across internal communications, storytelling, and event strategy, I translate complex business priorities into clear, engaging narratives that drive alignment and pride in a highly regulated environment. I lead the end-to-end strategy and execution of major corporate programming and enterprise innovation communications—partnering closely with senior leaders to shape executive messaging, experiences, and content that resonate across audiences and channels. A collaborative, solutions-oriented leader, I manage and develop creative communications talent, oversee agency partnerships, and influence cross-functional alignment—delivering communications and experiences that move beyond information-sharing to create real connection and momentum.

Experience

13 yrs 4 mos
Total Experience
2 yrs 4 mos
Average Tenure
11 yrs
Current Experience

Reynolds american inc.

3 roles

Senior Manager - Business Communications & Events

Promoted

Nov 2025Present · 6 mos · Winston-Salem, North Carolina, United States

  • Develop and drive enterprise-wide communications strategies that connect employees to company priorities, culture, and performance.
  • Oversee the creation of high-impact communications and event resources that ensure clarity, alignment, and consistency across audiences and channels.
  • Lead the strategic vision, development, and execution of corporate events including Town Halls and The Way Forward.
  • Develop agendas, narratives, and presentation resources that connect employees to business priorities, strategy, and culture.
  • Partner with senior leaders and stakeholders to ensure event messaging drives awareness, understanding, and pride.
  • Oversee production, logistics, and creative support for all major corporate events.
  • Create campaigns that highlight employee ideas, innovation sprints, and measurable business impact.
  • Partner with program leaders and senior stakeholders to ensure consistent messaging and alignment with enterprise priorities.
  • Manage and coach the Communications Development Manager, ensuring effective oversight of creative content operations and agency/vendor partnerships.
  • Provide guidance, mentorship, and accountability to drive high performance and career development.
  • Partner with Sr. Managers of Communications & Business Partnering (Ops/SR&D; HR, Trade & Marketing) to ensure alignment of functional communications with enterprise priorities.
  • Influence peers through collaboration, best practice sharing, and coordinated planning.
  • Act as a central resource ensuring all functions are progressing against their communications goals.
  • Establish metrics to evaluate the effectiveness of enterprise events and communications.
  • Apply insights to refine strategies and continuously improve engagement.
Project ManagementEvent ManagementExecutive CommunicationsCorporate StorytellingChange Management

Senior Communications Manager

Promoted

Oct 2023Jan 2026 · 2 yrs 3 mos · Winston-Salem, North Carolina, United States

  • Lead development and execution of strategic internal communication plans to support enterprise objectives and stakeholder alignment.
  • Produce high-quality deliverables including newsletters, executive emails, intranet content, press releases, presentations, and event collateral.
  • Manage executive and employee communications around organizational change, transformation initiatives, and milestone campaigns.
  • Partner with executive leadership, HR, IT, Operations, and Corporate/External Comms to ensure integrated messaging and engagement.
  • Strategize and execute enterprise-wide employee events (audiences up to 8,000), including content, run-of-show, and onsite logistics.
  • Uphold brand standards across communication materials; create executive briefings, scripts, speeches, and talking points.
  • Manage enterprise digital platforms (SharePoint, email, social); oversee content governance and digital asset use.
  • Track and analyze campaign performance to optimize strategies and report on engagement.
  • Facilitate efficient meetings and project workstreams with clear agendas, direction, and deliverables.
  • Develop and manage departmental budget with focus on cost efficiency and ROI.
  • Select Achievements:
  • Directed communications strategy for the company’s 150th anniversary, engaging 5,000+ employees through digital, live, and experiential platforms.
  • Drove triple-digit growth in intranet engagement (views, comments, likes).
  • Strengthened executive visibility and employee trust through targeted messaging and thought leadership.
LeadershipContent DevelopmentProject ManagementGraphic DesignCommunication

Lead Communications Operations Manager

Feb 2022Oct 2023 · 1 yr 8 mos · Winston-Salem, North Carolina, United States

  • Strategized, implemented, and analyzed the success of both internal and external communications supporting various CPG brands in a highly regulated space.
  • Supported cross-functional operations, spanning 12+ functions and 4,000 employees in the U.S.
  • Executed major corporate events including planning, marketing, graphic design, vendor management, itinerary planning, and day-of coordination.
  • Maintained and improved the corporate intranet (SharePoint) - writing, designing, and publishing an average of 30 articles per month.
  • Lead and managed all operations and requests for the corporate communications team as a whole, establishing processes, improving existing procedures, and delegating tasks.
  • Served as Creative Director for major, company-wide communications campaigns spanning multiple months - coordinating with multiple locations throughout the United States and overseas.
  • Introduced a new, advanced email platform to establish analytic reporting and success tracking for all company-wide and function-specific email communications.
  • Designed both physical and digital signage for all major internal campaigns, initiatives, and events.
  • Highly proficient in PowerPoint, having built decks for all members of our executive board throughout my tenure.
WritingLeadershipOral CommunicationContent DevelopmentRelationship BuildingProject Management+7

Profiles

Account Manager

May 2021Feb 2022 · 9 mos

  • Worked as primary Point of Contact/Account Manager for Fortune-500 Financial Company on behalf of entire agency
  • Sourced and Hired for a variety of creative & technical roles; including Senior and Director-level positions
  • Established outside rapport, networked, and acted as liaison with all necessary parties (both internally and externally; client and candidate)
  • Advocated for the successful representation of both candidates and clients to ensure all needs were met and mutually beneficial terms were established
  • Extensive knowledge of recruiting software including Bullhorn, Beeline, and LinkedIn Recruiter
  • Maintain an above-average placement rate on a consistent basis
  • Effectively manage client expectations for cycle time, resume volume, sourcing challenges, and strategy adjustments.
  • Develop strategic relationships with agency peers and leaders to maintain delivery and drive value to the client.
  • Leverage social and professional media to access passive candidate market and generate sales leads
  • Pre-screen and qualify candidates for client requirements
  • Successfully communicate candidate short list highlighting candidate experience, compensation requirements and motivation for change
  • Manage salary expectations and pre-close candidate on compensation, benefits, and relocation
LeadershipOral CommunicationRelationship BuildingRelationship DevelopmentExecutive-level CommunicationGraphic Design+1

Culp, inc.

Social Media and Graphic Design Coordinator

Nov 2020Mar 2021 · 4 mos · High Point, North Carolina, United States

Oral CommunicationContent DevelopmentProject ManagementRelationship DevelopmentGraphic DesignCommunication

Window coverings association of america

Director of Marketing and Membership

Oct 2019Nov 2020 · 1 yr 1 mo

LeadershipOral CommunicationContent DevelopmentRelationship BuildingProject ManagementRelationship Development+3

New anthem beer project

Marketing Director

May 2019Oct 2019 · 5 mos · Wilmington, North Carolina

  • Fostered relationships with local musicians and artists to fill entertainment slots at
  • two separate locations.
  • Maintained all website changes, menu updates, event dates, and entertainment schedules.
  • Designed taproom marketing materials including menus, clothing, label designs, stickers,
  • website graphics, social media posts, and event posters.
LeadershipOral CommunicationContent DevelopmentRelationship BuildingProject ManagementRelationship Development+3

N2 publishing

Graphic Designer

Mar 2016Apr 2019 · 3 yrs 1 mo · Wilmington, North Carolina Area

  • Designed, edited, and strategized approximately 50 advertisements per day.
  • Maintained strategic, prompt correspondence with over 1500 clients throughout the
  • United States, designing print advertisements to be printed in over 1,000 various
  • company publications.
  • Winner of 3 distinct “Best of” Design Awards, including an Annual “Best of the Best” Award
  • for my work; standing out amongst a team of over 100 designers.
Content DevelopmentRelationship BuildingProject ManagementRelationship DevelopmentGraphic DesignCommunication

Castlebranch

Service Desk Specialist

Nov 2015Mar 2016 · 4 mos

  • Data entry, time management, attention to detail, communication skills, typing 98 wpm, customer service, product knowledge
Relationship BuildingRelationship Development

Pure communications

Public Relations Intern

Jul 2015Nov 2015 · 4 mos · Wilmington, North Carolina Area

  • Media Monitoring, Market Research, Data Mining, Professional Writing, Media Audits, Google Analytics Reports, Copy Editing, Event Planning, Drafting Social Media Policy and Strategy Plans
Oral CommunicationContent DevelopmentProject ManagementGraphic DesignCommunication

Self employed

Freelance Graphic Designer

May 2015Present · 11 yrs

  • Various free-lance graphic design work ranging from logo design, brochures, schedules, post-cards, invitations, business cards, and more.
Content DevelopmentProject ManagementRelationship DevelopmentGraphic Design

The art of living

Assistant Marketing Coordinator

Aug 2014May 2015 · 9 mos

  • Developed sales strategies. Maintained client and customer relationships. Produced sales materials including web graphics and print advertisements. Aided in event planning and implementation. Created and applied social media marketing strategies. Responsible for price quotes and negotiating business transactions with clients. General data entry.
Oral CommunicationRelationship BuildingProject ManagementGraphic DesignCommunication

Queeny's pet palace

Front Desk Receptionist

Jan 2014Aug 2014 · 7 mos

  • Summer position. Maintained a clean front desk area. Answered all phone calls, returned all calls, handled all money transactions, and made appointments. Used credit card machines, handled checks, and made change. Talked to customers about specific animal needs and concerns. General data entry.

Coyote kitchen

Server - Shift Leader

Jan 2013Sep 2014 · 1 yr 8 mos

  • Maintained a clean, healthy eating environment. Held extensive menu knowledge. Facilitated fast-paced service. Enhanced customer experience with positive interactions and general helpfulness. Managed front of house team, assigned tasks and duties. Divided responsibilities and oversaw all team functions.
Relationship Building

Education

Appalachian State University

Bachelor of Science (B.S.)

Jan 2012Jan 2015

Southwest Guilford High School

High School — General Studies

Jan 2007Jan 2011

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