Sara Barbry — Operations Associate
Senior Manager, Business Communications & Events at Reynolds American, leading enterprise-wide communications and all-employee events that connect 5,500+ employees to strategy, culture, and commercial impact. With 8+ years of experience across internal communications, storytelling, and event strategy, I translate complex business priorities into clear, engaging narratives that drive alignment and pride in a highly regulated environment. I lead the end-to-end strategy and execution of major corporate programming and enterprise innovation communications—partnering closely with senior leaders to shape executive messaging, experiences, and content that resonate across audiences and channels. A collaborative, solutions-oriented leader, I manage and develop creative communications talent, oversee agency partnerships, and influence cross-functional alignment—delivering communications and experiences that move beyond information-sharing to create real connection and momentum.
Stackforce AI infers this person is a Corporate Communications expert with a strong focus on event management and internal engagement strategies.
Location: Winston-Salem, North Carolina, United States
Experience: 13 yrs 4 mos
Skills
- Project Management
- Executive Communications
- Event Management
- Content Development
- Leadership
- Graphic Design
- Communication
Career Highlights
- Led corporate communications for 150th anniversary engaging over 5,000 employees.
- Expert in translating complex business priorities into clear narratives.
- Proven track record in managing high-impact corporate events.
Work Experience
Reynolds American Inc.
Senior Manager - Business Communications & Events (6 mos)
Senior Communications Manager (2 yrs 3 mos)
Lead Communications Operations Manager (1 yr 8 mos)
Profiles
Account Manager (9 mos)
Culp, Inc.
Social Media and Graphic Design Coordinator (4 mos)
Window Coverings Association of America
Director of Marketing and Membership (1 yr 1 mo)
New Anthem Beer Project
Marketing Director (5 mos)
N2 Publishing
Graphic Designer (3 yrs 1 mo)
CastleBranch
Service Desk Specialist (4 mos)
Pure Communications
Public Relations Intern (4 mos)
Self Employed
Freelance Graphic Designer (11 yrs)
The Art of Living
Assistant Marketing Coordinator (9 mos)
Queeny's Pet Palace
Front Desk Receptionist (7 mos)
Coyote Kitchen
Server - Shift Leader (1 yr 8 mos)
Education
Bachelor of Science (B.S.) at Appalachian State University
High School at Southwest Guilford High School