Sep 2020 – Jan 2024 · 3 yrs 4 mos · Austin, Texas Metropolitan Area

Jun 2019 – May 2020 · 11 mos

• Project manager for all demand generation and brand awareness digital media campaigns
• Identified need for overhaul of Paid Media program resulting in more qualified leads and lower Cost Per’s
• Manage marketing automation increasing customer engagement via email nurture programs
• Admin for Pardot, BrightTalk Webinar Platform, Breeze Platform and Google AdWords
• Established clear protocol for webinar production, SFDC campaign creation and UTM parameters

Sep 2017 – Jun 2019 · 1 yr 9 mos

• Monitored lead lifecycle to ensure reporting accuracy and offer solutions to drop-offs/challenges
• Drive outbound marketing campaign development using Salesforce, Bizible and Marketo
• Analyzed KPIs and reported quarterly marketing effectiveness via Salesforce to key stakeholders
• Coordinated with cross-functional teams to accomplish successful demand generation campaigns
• Oversaw multiple digital agency relationships for fast growing SaaS company
• Managed $9 Million Budget for Global Marketing

Mar 2016 – Jul 2017 · 1 yr 4 mos · Austin, Texas Area

• Assist in designing and monitoring capital, operating, and staffing budgets in collaboration with the Leadership Team
• Manage promotional item needs for sponsored events such as Trail of Lights and Medical Mission
• Project lead for all ongoing composite ads in Community Impact and rural newspapers
• Converted internal invoicing methods to fully functional paperless system
• Develop and launch numerous collateral projects using Smartsheet
• Grow awareness of Seton/Ascension brand throughout community using social media, events, sponsorships and publications
• Submit and maintain team expense reports, vendor payments, and travel arrangements

Dec 2011 – Mar 2016 · 4 yrs 3 mos · Austin, Texas Area

• Assist and manage multi-surgeon practice
• Keep open communication between all vendors, supply representatives, and staff involved with surgery and surgical events
• Provide patients with information/documentation pertaining to financial assistance and medical care
• Coordinate marketing events for various hospital events and provide all materials and information
• Identify discrepancies and implement effective strategies to better the practice as a whole
• Positively work as a team or independently on strict timelines
• Day to day interactions with patients of different medical and financial backgrounds
• Maintain all medical records and patient confidentiality laws
• Balance two full-time positions as Surgical Practice Coordinator and Medical Assistant
• Schedule all surgical events for multiple trauma surgeons
• Verify insurance benefits and eligibility for all patients