Sarah Charlton

Advisor

San Francisco, California, United States22 yrs 4 mos experience

AI Enabled

Key Highlights

Led hypergrowth teams at Dropbox and Asana.
Expert in AI and B2B software scaling.
Strong international expansion experience.

Stackforce AI infers this person is a SaaS and AI growth strategist with extensive B2B experience.

Contact

Skills

Core Skills

Go-to-market StrategyBusiness StrategyGrowthArtificial Intelligence (ai)StrategyMarketingAnalyticsBusiness PlanningEconomic Modeling

Other Skills

Business-to-Business (B2B)Marketing StrategyBusiness OperationsBusinessStrategic NegotiationsBrand DevelopmentSalesAI VideoCustomer SupportSmall BusinessPlgSoftware as a Service (SaaS)Customer InsightData AnalysisAnalytical Skills

About

I build and scale AI and B2B software businesses at the intersection of product, marketing, and revenue. Recently CBO at an AI video startup, previously led teams at Dropbox and Asana through hypergrowth. My background is in building and scaling B2B companies for mass markets. I love hyper-accelerating PLG revenue, then harnessing PLG to power Sales growth. I believe success takes time, so I join early and stay long (Dropbox: 5 years from series B to IPO; Asana: 6 years from <$50M ARR past IPO). I’m originally from Toronto, but am now settled in San Francisco and am all-in on the doom loop. Previously, I lived and worked in Paris, London, Boston, Tripoli, and Johannesburg. I love international expansion and global growth, and have led tech teams in SF, New York, Dublin, London, Munich, Singapore, Sydney, and Tokyo.

Experience

22 yrs 4 mos

Total Experience

3 yrs 9 mos

Average Tenure

8 mos

Current Experience

Twelvelabs

Advisor

Sep 2025 – Present · 8 mos · San Francisco, California, United States · On-site

Company strategy, BizOps, marketing strategy for Developers and Enterprise segments.

Go-to-Market StrategyStrategyBusiness StrategyMarketingBusiness-to-Business (B2B)Marketing Strategy

Moonvalley

Advisor & CBO

Jan 2025 – Aug 2025 · 7 mos · San Francisco, California, United States

Marketing, Sales, Ops, Customer Success.

Go-to-Market StrategyArtificial Intelligence (AI)Brand DevelopmentStrategyBusiness OperationsMarketing+3

Boodlebox

Advisor

Jan 2024 – Present · 2 yrs 4 mos

GenAI for education

Artificial Intelligence (AI)BusinessStrategyMarketingMarketing StrategyStrategic Negotiations

Asana

3 roles

General Manager, Global Growth

Jan 2023 – Jan 2024 · 1 yr

Owned full P&L for global self serve and SMB segments (>$XXXM ARR). Reaccelerated segment net ARR from deceleration to >XX% YoY growth. Top performing GM against positive & net targets each quarter.

StrategyMarketing

Head of Growth | Self Serve & PLG Leader

Jan 2022 – Jan 2023 · 1 yr

Post-IPO, owned top of funnel plus PLG (self serve) revenue and inbound sales pipeline for all customers SMB to ENT. Reaccelerated PLG ARR from flat to +XX%. Tripled inbound pipeline to >$XXXM.

StrategyMarketing

Head of Growth Marketing

Jan 2018 – Jan 2022 · 4 yrs

Owned Asana's top of funnel. Accelerated business users & trials volume >400%. Increased paid media investment >$100M and organic traffic >500% while significantly improving LTV:CAC. Accelerated inbound and paid lead gen.

Customer SupportBrand DevelopmentStrategyBusiness OperationsGrowthSmall Business+5

Self-employed

Advisor

Jan 2021 – Present · 5 yrs 4 mos · San Francisco, California, United States

I advise AI-native and modernizing SaaS companies on GTM strategy, particularly the problems that playbooks can't solve: breaking through to build brand and trust, positioning in commoditizing markets, driving pipeline with AI-era tactics, PLG-to-enterprise expansion, and building growth engines that compound.
I work with founders and their boards, typically from seed through Series C, via fractional and monthly advisory. Previous and current clients include AI infrastructure, developer tools, edtech, and creative technology companies. Select deeper engagements shown separately.

Artificial Intelligence (AI)Business OperationsGrowthBusiness StrategyMarketing Strategy

Neeva

Advisor

Jan 2021 – Jan 2023 · 2 yrs · San Francisco Bay Area

AI search company. Advised CEO from Series A through acquisition. Acquired by Snowflake, founder is now Snowflake CEO.

Artificial Intelligence (AI)BusinessStrategyGrowthPlgMarketing+2

Dropbox

2 roles

Director of Marketing

Jan 2015 – Jan 2018 · 3 yrs

Early Marketing leader who helped scale from <$100M through IPO and >$1Bn in revenue. At various times led PMM, Brand, Corporate Marketing, Ops, Analytics, Customer Insights and served as Chief of Staff.
Worked with founders on company strategy, and collaborated on Dropbox rebrand & brand campaign for March 2018 IPO. Launched Project Infinite (cloud sync) and Dropbox Paper.

AnalyticsCustomer InsightStrategyBusiness OperationsGrowthSmall Business+4