Jun 2023 – Aug 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• ▪ Led two 12-member teams; driving 20%+ of Meesho’s NMV share through Mega (3 p.a.) & Monthly Sale events (10 p.a.), and Daily Deals
• ▪ Delivered 3 successful Mega tentpole events (incl. Meesho Mega Blockbuster Sale’23 – 2nd to FK’s BBD (e.g., 1.2 Bn unique AOs as opposed to BBD’s 1.4 Bn) (source: Business Standard)
• ▪ Key responsibilities: a) Sale calendar planning & cross-org alignment, b) Team staffing (cross-org with CXOs) for on-app discovery, seller discounting, F&E, branding, creatives (off-app & on-app), category comm., gamification, awareness assets’ monetization, c) Unlocking sale marketing budgets with Bizfin, d) Demand forecasting & target setting, e) Leading working sessions & updates with Founders & CXO/ GM group, f) Leading PMO for execution, g) Leading Sale control tower & war-rooms

Sep 2022 – May 2023 · 8 mos · Bengaluru, Karnataka, India · On-site

• ▪ Launched Men’s Fashion category (Brands) & created a phased GTM plan to reach INR 140Cr+ monthly GMV
• ▪ Led brands’ onboarding, on-app discovery & competitive pricing levers to reach 0 to 5000 orders/day in 1.5 months

Apr 2022 – Sep 2022 · 5 mos

• Promoted on fast track (rated among top 5%). Recognized as a successful Strategy & Operations professional with strengths in large-scale projects' execution at speed, client management and driving cross-board alignment.

Jul 2020 – Mar 2022 · 1 yr 8 mos

• Case-1: Led Go-to-market (GTM) for listed Cement companies- moving the market share from 4th to 2nd position.
• ▪ Designed & implemented incentive structures for 1000+ dealers, 3000+ retailers and 20000+ construction contractors (for sale boost & channel growth) - success led to a shift in company's PAN- India incentivization strategy
• ▪ Designed mini-warehousing solutions to reduce avg delivery time by >75%
• ▪ Re-defined market segmentation to prioritize resource mobilization, and sharper pricing response - led to >50% volume growth in target markets
• Case-2: Large Capex projects' acceleration and contracting for Upstream Oil & Gas Major
• ▪ Designed modular contracting strategy for a novel technology-based world’s largest project ($1Bn planned capex); reducing go-live time by 2 years
• ▪ Drafted the AOP for Gas production BU (INR 5000 Cr topline), liaising with the Group office & internal orgs
• ▪ Acted as de-facto Chief of Staff to the client's CEO being his direct counterpart from BCG-side; assisted in Leadership and Board reviews/presentations, Capex approval notes, Daily production performance tracking, project execution tracking, among other responsibilities.

Jun 2020 – Jul 2020 · 1 mo

• Contributed to designing value propositions in the food delivery space for FPL's product - OneCard

Apr 2019 – May 2019 · 1 mo · Mumbai, Maharashtra, India

• 1. Carried out rightsizing of home loan sales team with higher individual productivity & optimum span of control
• 2. Optimized service charges in retail assets business; augmented fee income by correcting service charge structure
• 3. Recommended changes in travel and accommodation policies to optimize administrative expenses

Aug 2018 – Mar 2020 · 1 yr 7 mos · IIM Lucknow

• Credence Capital is the investment oriented club of IIM Lucknow. Started in 2005, Credence has now grown into a huge learning opportunity
• 1. Carried out fundamental analysis to publish industry reports for Cement & Auto Ancillary sectors
• 2. Organized investment summit hosting Mukul Arora SAIF Partners, Harsha Upadhyaya Kotak MF

Dec 2016 – May 2018 · 1 yr 5 mos · Noida Area, India

• Advised Middle-Eastern and Indian clients (from Energy, Healthcare, Retail sectors) in areas across Private Equity due diligence, Business Valuation for raising equity capital, growth strategy and turnaround strategy
• 1. Private equity investment advisory
• Advised the Investments Director of a Saudi holding co. with $100 Mn of AUM for PE/VC investments
• Appraised 5 potential deals worth $20 Mn across Used oil re-refining, Clinical diagnostics and 2 other industries
• Spearheaded due diligence discussions with 5 international parties for company analysis and valuation
• 2. Turnaround strategy for a Saudi Sports retail co. -
• Designed a 3-year performance improvement road-map to reach 16% net profit from a 39% loss
• Structured long-term partnership models aiming 4x revenue through engagement with 3 football clubs
• 3. Growth strategy for a Fashion Council (Led a 3 member team)- Crafted a 5-year expansion strategy & org structure to aid development of fashion ecosystem
• 4. Deal structuring for a Healthcare co.
• Assisted in structuring a JV worth $40 Mn between a Saudi holding co. and a Scottish healthcare company
• Formulated a 10-year expansion road-map with performance milestones to design tranche-based sweat equity
• 5. Fund raising
• Assisted 3 clients cumulatively worth $140 Mn for raising equity capital; performed DCF & relative valuations
• Designed campaign for fundraiser in Silicon Valley for an international non-profit organization
• 6. Training- Led training for financial modelling, valuation & story-lining for new inductees

Aug 2015 – Nov 2016 · 1 yr 3 mos

• Responsible for 24x7 supervision of 35+ technicians for quality & cost control of DTC's 100-bus fleet covered under AMC
• Enabled annual cost savings using predictive maintenance by analyzing performance parameters
• Enabled cost savings by 10% reduction in stock-outs by optimizing inbound logistics & creating a tracker dashboard

Jul 2014 – May 2015 · 10 mos

Jan 2014 – Nov 2014 · 10 mos

• • Led Braking team of 7 members as a part of a team of 70 members involved in design & fabrication of a formula style Electric Vehicle which participated in Formula Student-2015 in Australia

May 2014 – Jun 2014 · 1 mo · Mumbai Area, India

• Developed several concepts to introduce 'Current limiting feature' in Air Circuit Breakers manufactured by L&T
• Created database of the cost, design parameters and vendors for the new parts required

Aug 2012 – Apr 2014 · 1 yr 8 mos · Indian Institute of Technology, Roorkee

• Led a team of 7 students who organized lectures, workshops, industrial trips, robotics mentorship programs for students on the campus to expose them to real life engineering applications

Aug 2012 – Apr 2013 · 8 mos · Indian Institute of Technology, Roorkee

• Stood 16th among 85 teams at India round of the international robotics championship
• Designed 2 robots capable of retrieving inventory in warehouses

Aug 2011 – Apr 2014 · 2 yrs 8 mos · Indian Institute of Technology, Roorkee

• • Led 20-member Sponsorship and Marketing team of the widely distributed literary magazine