Apr 2022 – Apr 2025 · 3 yrs

• Turned News18 Gujarati, News18 Lokmat and News18 Bangla to the number 1 position in their respective states, while News18 Kannada emerged as a strong number 2, more than doubling its market share.
• Pivoted News18 Odia & News18 Assam to leadership positions.

Nov 2020 – Jul 2022 · 1 yr 8 mos

Apr 2019 – Nov 2020 · 1 yr 7 mos

Jul 2016 – Apr 2019 · 2 yrs 9 mos · Bengaluru, Karnataka, India

• Heading the Brand portfolio for Zee Kannada.
• Was instrumental in increasing reach in Urban & Rural markets that helped the brand to climb to No. 1 spot in the Kannada TV Market. Part of bringing together a wholesome Fiction blueprint accompanied by extensive research, understanding of Kannada culture, rituals & behaviour to draft a roadmap for future Fiction Storylines.
• Achieved a 20% jump in TOM, with a 360 degree Brand refresh campaign, followed by a strong programming line - up that ensured that Zee Kannada was No.1 post the refresh.
• Brought leadership in the Urban & Rural markets. Ensured Brand salience with cultural connect activities, Relativity and Engagement with viewers, and ensured brand loyalty from the main stakeholders of the brand, namely advertisers & viewers.
• Have been successful in increasing reach of the channel from 64% to a 74% over the last few years through strategic marketing initiatives and by contributing to the channel's Number. 1 position beating the incumbent GEC channel.
• Involves usage of research insights to reach out to the right audiences, mould product, content & story lines to the popular palate of the viewers. Extensively reaching out to TV audiences with new program launches, on-ground & events.
• To also be a responsible TV Channel and in setting the way for more socially relevant programming.

Sep 2013 – Jul 2016 · 2 yrs 10 mos · Bangalore

• Maintained No. 1 position of the brand in IRS, despite a highly competitive market through redesign of the main paper, launch of a Daily Mini VK, Digital Outreach, Brand led Activations & properties.
• Headed Brand function for 5 brands under the Vijaya Karnataka banner.
• Vijaya Karnataka
• LavalaVK
• Vijaya Next
• Bodhi Vruksha
• Vijaya Karnataka (NiE)
• Headed the Brand portfolio for the MMCL which houses 5 newspaper brands that cater to varied age groups. Responsible for TOM of the brand and also ensure leadership in the markets. Ensure Brand salience and to constantly strive to ensure brand loyalty from the main stakeholders of the brand, namely advertisers & readers.
• Role encapsulatee conducting consumer research to understand the new-age reader, aspirations, buying behavior. Ensuring the right product mix and packaging of the product – news and language to be reader friendly, designing & planning of specials which will grab the interest of the readers. Planning of pagination to keep in tune with profitability, competition & ensuring that readers receive the best product. Content Planning with editors. Planning of community connect initiatives, promotion of arts; create platforms for reader connect activity that can be monetized for each of the 5 brands.
• Have designed & launched the new Vijay Karnataka, Film supplement with a team of international designers
• Launched New Film based Magazines in VK with innovations
• Part of team that Designed & launched VK Mini, a product that was able to stem the losses of the summer drop in Print Media
• Launched VK App
• Part of team that led the launch of Vijay Karnataka's 11th Edition - Belgaum
• Part of team that conceptualized and launched VK Mini for ROK Markets

Mar 2013 – Aug 2013 · 5 mos · Bangalore

• Headed the brand function for Radio Indigo.
• Streamlined the brand function, activated tie-ups, part of team that launched Indigo Neon Nights.

Oct 2008 – Mar 2013 · 4 yrs 5 mos · Bengaluru, Karnataka, India

• Handled the marketing portfolio which included product & brand for the station. An extensive profile to ensure that the station catered to the entertainment needs of the listeners, retained the brand values and ensured that there was innovation in programming.
• The product role had to ensure that the product was fresh in content, the right music mix, month long product innovations apart from ensuring that the RJ's were top of mind, had distinct personalities and ensure that each RJ was well established in the minds of the listeners via PR, campaigns and visibility.
• The Brand role was to ensure that Mirchi conceptualized events that catered to the local sensibilities, to stay relevant every day in the minds of the consumers, to associate with events that were similar to the brand or that had a mind space among the localites.
• Co-ordination with the Activation Team, Sales Team, Programming Team to ensure a zippy channel at all times.

Jan 2008 – Sep 2008 · 8 mos · Bengaluru, Karnataka, India

• Handled the marketing of the software division. Involved in handling the various communication points under the Technology Platform. It would include identifying and bringing to execution, Thought Leadership platforms, Client Experiences, People Engagements, and Leadership Connects & Sales Collaterals. Handled day – to – day agency relationships, ideate and execute projects. Portfolio includes, Brand Strategy, planning and flawless execution.

Jul 2007 – Dec 2007 · 5 mos · Bangalore

• Planning of Marketing Calendar for The World Of Titan (North & East) to increase footfalls
• Plan & Execute
• Visual Merchandising & on-Ground activation
• Sale Seasons
• Festival & Wedding Season
• New product Launches on store
• Store Launches
• Identify Low Value stores and plan a marketing strategy to increase yield

Jan 2006 – Jun 2007 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Handled the advertising and brand nationally for Worldspace. Was part of the team that launched the A R Rehman campaign nationally. Launched and handled 4 campaigns in my tenure.

Aug 2004 – Dec 2005 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Handled client servicing for the brand Peter England. Was instrumental and part of team that ideated and executed two Season campaigns. Also handled campaigns designed for sale periods.

Aug 2003 – Jul 2004 · 11 mos · Bengaluru, Karnataka, India

• Handled various lifestyle brands like, Weekender, Titan, Scullers and The Leela.