Sasanka Mahapatra — Business Development Executive

With over 8 years of experience in the dynamic field of performance marketing, I am a results-driven professional specializing in search engine marketing (SEM), social media marketing (SMM), Google Ads, Google Analytics, campaign management, account optimization, and troubleshooting. My expertise lies in helping businesses enhance their online presence, drive targeted traffic, and achieve measurable results. Throughout my career, I have successfully managed and executed numerous digital marketing campaigns, collaborating closely with clients to understand their unique objectives and tailor strategies to meet their specific needs. I have a proven track record of maximizing ROI and optimizing ad spends, resulting in increased conversions and revenue for my clients. As a digital marketing specialist, I possess exceptional communication skills, enabling me to effectively convey complex ideas and strategies to both technical and non-technical stakeholders. I am recognized for my curiosity, inquisitiveness, and attention to detail, always seeking innovative solutions and staying up-to-date with the latest trends and developments in the industry. Driven by a strong work ethic and an ambitious mindset, I thrive in fast-paced environments where I can contribute my skills and passion for digital marketing to make a significant impact. I am constantly seeking opportunities to further enhance my knowledge and skill set, ensuring that I deliver the best results for my clients. If you are looking for a dedicated and experienced digital marketing specialist to elevate your brand's online presence and drive business growth, let's connect and explore how we can collaborate to achieve your goals.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in AdTech and performance marketing.

Location: Bengaluru, Karnataka, India

Experience: 8 yrs 1 mo

Skills

Programmatic Advertising
Campaign Management
Media Planning
Digital Advertising
Search Engine Marketing (sem)
Client Relationship Management

Career Highlights

Over 8 years of experience in performance marketing.
Proven track record of maximizing ROI for clients.
Exceptional communication skills with technical and non-technical stakeholders.

Work Experience

Walmart

Display Performance Manager (1 yr 8 mos)

Target

Media Analyst (1 yr 2 mos)

Google

Search Specialist (3 yrs 2 mos)

MediaMint

Ad Operations Associate (2 yrs 1 mo)

Education

Bachelor of Technology (B.Tech.) at Siksha 'O' Anusandhan University

at DAV PUBLIC SCHOOL, UNIT- 8, BHUBANESWAR, ODISHA

Sasanka Mahapatra

Business Development Executive

Bengaluru, Karnataka, India8 yrs 1 mo experience

Highly Stable

Key Highlights

Over 8 years of experience in performance marketing.
Proven track record of maximizing ROI for clients.
Exceptional communication skills with technical and non-technical stakeholders.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in AdTech and performance marketing.

Contact

Skills

Core Skills

Programmatic AdvertisingCampaign ManagementMedia PlanningDigital AdvertisingSearch Engine Marketing (sem)Client Relationship Management

Other Skills

Social Media MarketingThe Trade DeskGoogle DV360Media AnalysisGoogle Ads ManagerFacebook Ads ManagerGoogle AdsGoogle AnalyticsA/B TestingTiktok MarketingOptimizationSocial Media Optimization (SMO)Data AnalysisMicrosoft Power BISQL

About

Experience

8 yrs 1 mo

Total Experience

2 yrs 1 mo

Average Tenure

1 yr 8 mos

Current Experience

Walmart

Display Performance Manager

Sep 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

1. Analyzed large datasets across Walmart’s owned and operated platforms to identify actionable insights for operational optimization.
2. Collaborated with cross-functional teams to improve platform performance through data-driven strategies, reducing inefficiencies and driving cost-saving initiatives.
3. Managed and optimized programmatic campaigns using Google DV360 and The Trade Desk (TTD) to drive customer engagement and maximize ROI.
4. Developed and presented optimization strategies leveraging programmatic insights, resulting in improved campaign efficiency and increased reach across Walmart’s digital properties.
5. Managed and optimized social media campaigns across platforms like Facebook, Pinterest, and TikTok, focusing on performance tracking and ROI enhancement.
6. Oversaw a monthly budget of approximately \$3 million in the Home and Apparel categories, managing campaigns for leading brands including SharkNinja, Newell, Bradshaw, Levi Strauss, Fivestar, and Americo Group.
7. Worked closely with senior stakeholders to align data insights with business objectives, contributing to the overall success of Walmart’s digital advertising efforts.

Social Media MarketingThe Trade DeskGoogle DV360Campaign ManagementProgrammatic Advertising

Target

Media Analyst

May 2023 – Jul 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

1. Developed and executed strategic media plans for essential, beauty, and lifestyle brands, focusing on US-based clients.
2. Managed digital advertising campaigns across CM360, The Trade Desk, Google Ads Manager, Pinterest, and Facebook Ads Manager.
3. Trafficked digital ads to ensure timely and accurate placement, optimizing campaigns for ROI using audience analysis and performance data.
4. Achieved ~30% increase in ROI for multiple US-based brands.
5. Prepared and presented weekly dashboards to Account Managers, highlighting key metrics and optimization strategies.
6. Conducted Quarterly Business Reviews (QBRs) with Senior Managers and Directors, offering detailed insights and strategic recommendations.
7. Collaborated with marketing, sales, and creative teams to align media strategies with business objectives.
8. Managed reporting and analysis of campaign performance, delivering actionable insights for continuous improvement.
9. Implemented audience segmentation strategies, enhancing ad engagement and conversion rates.

Media AnalysisSearch Engine Marketing (SEM)Google Ads ManagerFacebook Ads ManagerMedia PlanningDigital Advertising

Google

Search Specialist

Mar 2020 – May 2023 · 3 yrs 2 mos · Hyderabad, Telangana, India · Hybrid

1. Managed B2B client relationships and large accounts, overseeing monthly budgets exceeding $500,000.
2. Specialized in Google Ads, Google Analytics, and SA360 to optimize campaigns for CPA, CPM, and ROI goals.
3. Implemented A/B testing strategies to continuously improve campaign performance.
4. Monitored campaign budgets and performance metrics, providing regular reports and actionable insights to clients and internal stakeholders.
5. Collaborated closely with clients to understand their business goals and translate them into effective digital advertising strategies.
6. Stayed updated with Google Ads platform changes, industry trends, and best practices to optimize campaign effectiveness and maintain competitiveness.
7. Conducted comprehensive keyword and performance analyses to enhance campaign effectiveness.
8. Proficient in troubleshooting campaign issues to ensure optimal performance and client satisfaction.
9. Achieved 98.32% client satisfaction rate through proactive communication and effective campaign management.
10. Solely managed Search campaigns and Performance Max campaigns, focusing on search engine marketing strategies to drive client success.
11. Prepared and presented regular performance reports and strategic recommendations to stakeholders, including senior management.
12. Stayed abreast of industry trends and best practices in digital advertising to maintain competitive edge and drive innovation.
13. Effectively led a team of over 20 members through comprehensive training and onboarding processes

Google AdsGoogle AnalyticsA/B TestingCampaign ManagementSearch Engine Marketing (SEM)Client Relationship Management

Mediamint

Ad Operations Associate

Jan 2018 – Feb 2020 · 2 yrs 1 mo · Hyderabad, Telangana, India · On-site

1. Managed end-to-end campaign operations for 120+ accounts, specializing in display ads.
2. Structured campaigns for US, EMEA, and APAC clients, focusing on retargeting and prospecting strategies.
3. Led client strategy sessions to align goals and optimize engagement strategies.
4. Implemented workflow improvements and best practices to enhance campaign performance.
5. Trafficked ads, managed creative assets, and resolved issues to maximize campaign effectiveness.
6. Provided detailed performance reports and actionable insights for continuous improvement.