Jun 2023 – Present · 2 yrs 11 mos · Sambalpur, Odisha, India · On-site

• 💡 Conceptualized and led strategic PR campaigns to boost IIM’s institutional visibility across national and industry platforms.
• 🗞️ Acted as the voice of IIM—crafting powerful narratives that reflected the institute’s prestige and thought leadership.
• 🧩 Orchestrated media coverage for flagship events, securing placements in top-tier publications and portals.
• 🤝 Partnered with leadership and faculty to align external messaging with institutional values and academic rigor.
• 🧠 Engineered compelling content for media releases, newsletters, and digital platforms to amplify brand recall.
• 🚨 Implemented crisis communication frameworks to safeguard institutional reputation during sensitive developments.
• 📢 Amplified success stories of students, alumni, and research through storytelling that resonated with stakeholders.
• 🛠️ Collaborated cross-functionally with event, digital, and alumni teams to ensure cohesive PR narratives.
• 🔗 Built and nurtured relationships with journalists, influencers, and corporate leaders to expand PR reach.
• 📈 Delivered measurable impact in brand engagement through data-driven communication strategies.

Apr 2023 – Sep 2023 · 5 mos

• 🤝 Build stakeholder trust through transparent, purpose-driven engagement
• 🌐 Elevate brand identity, equity, positioning & awareness across touchpoints
• 🛡️ Expert in crisis communication with real-time response protocols
• 🏛️ Strong command over media, public affairs & investor relations
• 🧩 Consistent brand messaging, storytelling & ambassador programs
• 🌍 Drive CSR, DE&I, and sustainability as core brand values
• 📢 Lead internal & leadership communications with cultural impact
• 🧠 Create keyword-rich, SEO-optimised content for web, blogs & email
• 💬 Master audience targeting with compelling brand voice and tone
• 📣 Develop persuasive copy that aligns with USP & emotional triggers
• 🧭 Plan, write, and promote cross-platform content that delivers value
• 🖋️ Craft sharp headlines, storytelling, and CTAs that convert
• 📈 Deploy performance-driven campaigns across social, email, PPC & SEO
• 🔄 Collaborate across teams for growth, engagement & ROI excellence
• 📊 Use analytics to optimise strategy, messaging & user experience
• 🚀 Track trends, automate journeys, and lead full-funnel digital strategy
• 🎯 Align marketing goals with business objectives to drive measurable impact

Apr 2022 – Mar 2023 · 11 mos

• Key Result Areas & Job Responsibility in Brand Management & Corporate Communications
• Stakeholders • Transparency • Branding • Reputation management • Crisis communication • Employee engagement • Corporate social responsibility • Investor relations • Media relations • Public affairs • Sustainability • Corporate culture • Diversity and inclusion • Corporate governance • Marketing communication • Internal communication • Leadership communication • Brand identity • Advertising
• Public speaking • Brand identity • Brand positioning • Brand equity • Brand strategy • Brand differentiation • Brand awareness • Brand perception • Brand image • Brand personality • Brand loyalty • Brand architecture • Brand extension • Brand naming • Brand repositioning • Brand messaging • Brand storytelling • Brand guidelines • Brand ambassador • Brand recognition • Brand consistency
• Key Result Areas & Job Responsibility as a Copywriter & Content Writing
• SEO (Search Engine Optimization) • Keywords • Content marketing • Copywriting • Blogging • Social media marketing • Online presence • Website copy • Audience targeting • Branding • Writing style
• Content planning • Content promotion • Email marketing • Call-to-action • Headlines • Storytelling
• User experience • Analytics • Research skills • Brand voice • Marketing strategy • Tone of voice
• Messaging • Persuasion • Advertising • Product descriptions • Sales copy • Emotional connection
• Differentiation • Unique selling proposition (USP) • Audience targeting • Benefits • Features
• Value proposition • Brand awareness • Consumer behavior

Jul 2021 – Apr 2022 · 9 mos

• Corporate Communication • PR Management & Media Relations • Brand Management • Digital Marketing • Stake Holder Management • Corporate Management (Government and Private ) • Online Reputation Management • Event Management • Strategy Management • Admin Management • Content Creation & Management • Website Strategy & Design Management • Team Leadership • Employee Engagement Programme and CSR Activities • Change Management Process • Asset Management • Marketing Automation • Ad Shoot • Ad Management • Ad for Sales • Ad Design • Brand Endorsement • Photoshop Designing • Performance Marketing • Influencer Marketing • Budget Handling • ROI & KPI Management • Policy Management

Oct 2020 – Jun 2021 · 8 mos · Mumbai, Maharashtra, India · On-site

• On training from Max Financial Services.
• Corporate Communication • PR Management & Media Relations • PR Policies • Brand Management • Digital Marketing • Stake Holder Management • Corporate Management (Government and Private ) • Online Reputation Management • Event Management • Admin Management • Content Creation & Management • Design Management • Team Leadership • Employee Engagement Programme and CSR Activities • Change Management Process • Ad Shoot • Ad Management • Ad for Sales • Ad Design • Brand Endorsement • Performance Marketing • Influencer Marketing • Budget Handling • ROI & KPI Management • Policy Management • Strategy Management

Oct 2019 – Oct 2020 · 1 yr · Bhubaneswar, Orissa, India · On-site

• Corporate Communication • PR Management & Media Relations • PR Policies • Brand Management • Digital Marketing • Stake Holder Management • Corporate Management (Government and Private ) • Online Reputation Management • Event Management • Admin Management • Content Creation & Management • Design Management • Team Leadership • Employee Engagement Programme and CSR Activities • Change Management Process • Ad Shoot • Ad Management • Ad for Sales • Ad Design • Brand Endorsement • Performance Marketing • Influencer Marketing • Budget Handling • ROI & KPI Management • Policy Management • Strategy Management

Mar 2018 – Aug 2021 · 3 yrs 5 mos · India

• Evaluate investment opportunities based on risk tolerance, investment objectives, and expected returns.
• Use different investment strategies, such as value investing, growth investing, or income investing, depending on their investment goals and risk tolerance.

Apr 2016 – Apr 2021 · 5 yrs · India

• Evaluate investment opportunities based on risk tolerance, investment objectives, and expected returns.
• Use different investment strategies, such as value investing, growth investing, or income investing, depending on their investment goals and risk tolerance.

Apr 2017 – Sep 2019 · 2 yrs 5 mos · Patna, Bihar, India

• Corporate Communication • PR & Media Relations • PR Policies • Brand Management • Digital Marketing • Stake Holder Management • Corporate Management (Government and Private) • Online Reputation Management • Event Management • Admin Management • Content Creation & Management • Design Management • Strategy Management Team Leadership • Employee Engagement Programme and CSR Activities • Performance Marketing • Influencer Marketing • ROI Management

May 2015 – Apr 2017 · 1 yr 11 mos · Patna, Bihar, India

• Brand Management • Vendor Management • Branding Strategy Management • Revenue Management